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  • Fall 2022 - MKT630 - 1 - SOL

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    Asif Altaf
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    Body shop is applying the Societal Marketing Concept to portray a better company image, gain a competitive advantage over competitors through customer retention and long term relationships, and ensure future growth by making customers feel valued. ICON follows the Selling Concept which focuses on increasing a product's sales to gain market share and profit through higher sales volume.

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    Fall 2022_MKT630_1_SOL

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    Body shop is applying the Societal Marketing Concept to portray a better company image, gain a competitive advantage over competitors through customer retention and long term relationships, and ensure future growth by making customers feel valued. ICON follows the Selling Concept which focuses on increasing a product's sales to gain market share and profit through higher sales volume.

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    © All Rights Reserved
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    5 views1 page

    Fall 2022 - MKT630 - 1 - SOL

    Uploaded by

    Asif Altaf
    Body shop is applying the Societal Marketing Concept to portray a better company image, gain a competitive advantage over competitors through customer retention and long term relationships, and ensure future growth by making customers feel valued. ICON follows the Selling Concept which focuses on increasing a product's sales to gain market share and profit through higher sales volume.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    SOLUTION:

    Body shop is applying Societal Marketing Concept.

    • It can help to portray better image of the company


    • Provides firms with competitive advantage as compared to competitors
    • Useful in customer retention and establishing long term relationships
    • Ensure growth in future time
    • Customer feel more valued

    ICON is following Selling Concept.

    • Such focused views will likely increase product’s sales.


    • Increase market share by increasing sales
    • Profitability through sales volume

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