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Erich Fromm
Erich Fromm
Erich Fromm
VIII. Psychotherapy
The goal of Fromm's psychotherapy was to work
toward satisfaction of the basic human needs of
relatedness, transcendence, rootedness, a
sense of identity, and
a frame of orientation. The therapist tries to
accomplish this through shared communication
in which the therapist is simply a human being
rather than
a scientist.
X. Related Research
Fromm's theory ranks near the bottom of
personality theories with regard to stimulating
research. Recently, Shaun Saunders and Don
Munro have developed
the Saunders Consumer Orientation Index
(SCOI) to measure Fromm's marketing
character. To date, much of their work has
consisted in establishing the validity