Digital Media Marketing

Investing in social media will give you huge benefits like:

1. Effectiveness in Cost for Advertising:

Advertising in social media is far more affordable, many other ways to advertise your brand or
company

2. Online Selling:

With a single click, you can sell your products on Facebook and Instagram shops with less
investment.

3. Brand Awareness:

Use of different social media platforms i.e. Facebook, Instagram, LinkedIn, and Pinterest can
popular your brand with the minimum investment needed for booting up posts and creating more
engagements.

4. To reach out to new customers:

A great way to reach new customers rather than using conventional methods,
Join different groups and chats, and create your brand awareness and attract people towards your
brand or product.

Strategy Making:

In order to develop a strategy we must focus first on our product and what product we have to
sell. While developing strategy, your product plays a vital role in marketing. We can use
Facebook or Instagram for marketing. After Choosing a product audience has to be defined, for
example for cosmetics products target audience should be women more precisely we can set a
range for age i.e. between 15 to 50 years.

Selection of the right channel is also an important factor we can use Facebook or Instagram for
beauty products or grocery products, clothing, etc.

For a more professional platform like if we are doing big projects LinkedIn is also can be used.

Publishing your products by creating a page of your company can be done organic or paid that
depends on your budget and how quickly you want to market your products. We can use
different software like Canva and others to make unique and eye-catching posts in the form of
pictures or videos, boosting (paid) marketing can increase your views as well as engagements,
your page Insights can give you an overall picture of all your posts.

After maintaining the page in which complete details of your product and company should be
rightly entered with the exact location and relevant contact information.

In the startup, the posting should be done in quick succession in order to familiarize your
product, while using appropriate content and proper hashtags.

We can create a shop with all the product prices mentioned and by giving brief details of the
product can make people your product searchable.

In order to rank your product we can use the PPC model and use strong keywords.

As discussed earlier Insights into the page are being used to determine the page's performance.
Moreover, we can innovate and use different tools for posting and integrate with other platforms
for gaining more engagement and brand awareness.