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  • DUI Enforcement Schedule

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    Vincent DiAngelus
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    The document provides a calendar of events and messaging themes for the National Highway Traffic Safety Administration (NHTSA) communications activities in 2011. Key events and safety messaging topics included impaired driving around major holidays like Super Bowl, Fourth of July, Halloween, and the winter holidays. Other focus areas were occupant protection including seat belt usage and child passenger safety, motorcycle safety and sharing the road, distracted driving, and non-motorized transportation safety like walking and biking to school. The calendar notes the months and timeframes for national enforcement campaigns and awareness activities on these traffic safety issues throughout 2011.

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    DUI Enforcement Schedule for advertising NHTSA

    Original Title

    DUI enforcement schedule

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    The document provides a calendar of events and messaging themes for the National Highway Traffic Safety Administration (NHTSA) communications activities in 2011. Key events and safety messaging topics included impaired driving around major holidays like Super Bowl, Fourth of July, Halloween, and the winter holidays. Other focus areas were occupant protection including seat belt usage and child passenger safety, motorcycle safety and sharing the road, distracted driving, and non-motorized transportation safety like walking and biking to school. The calendar notes the months and timeframes for national enforcement campaigns and awareness activities on these traffic safety issues throughout 2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7K views1 page

    DUI Enforcement Schedule

    Uploaded by

    Vincent DiAngelus
    The document provides a calendar of events and messaging themes for the National Highway Traffic Safety Administration (NHTSA) communications activities in 2011. Key events and safety messaging topics included impaired driving around major holidays like Super Bowl, Fourth of July, Halloween, and the winter holidays. Other focus areas were occupant protection including seat belt usage and child passenger safety, motorcycle safety and sharing the road, distracted driving, and non-motorized transportation safety like walking and biking to school. The calendar notes the months and timeframes for national enforcement campaigns and awareness activities on these traffic safety issues throughout 2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    NHTSA 2011 Communications Calendar

    January 2011
    S M T W T F S S M

    February 2011
    T W T F S S M

    March 2011
    T W T F S

    1 2 9 16
    23 30

    1 6 13 20 27 7 14 21 28 8 15 22

    2 9 16 23

    3 10 17 24

    4 11 18 25

    5 12 19 26 6 13 20 27 7 14 21 28

    1 8 15 22 29

    2 9 16 23 30

    3 10 17 24 31

    4 11 18 25

    5 12 19 26

    3 10 17
    24 31

    4 11 18 25

    5 12 19 26

    6 13 20 27

    7 14 21 28

    8 15 22 29

    April 2011
    S M T W T F S S M T

    May 2011
    W T F S S M T

    June 2011
    W T F S

    1 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29

    2 9 16 23 30

    1 8 15 22 29

    2 9 16 23 30

    3 10 17 24 31

    4 11 18 25

    5 12 19 26

    6 13 20 27

    7 14 21 28 5 12 19 26 6 13 20 27 7 14 21 28

    1 8 15 22 29

    2 9 16 23 30

    3 10 17 24

    4 11 18 25

    July 2011
    S M T W T F S S M

    August 2011
    T W T F S S M

    September 2011
    T W T F S

    1 3 10 17
    24 31

    2 9 16 23 30 7 14 21 28

    1 8 15 22 29

    2 9 16 23 30

    3 10 17 24 31

    4 11 18 25

    5 12 19 26

    6 13 20 27 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28

    1 8 15 22 29

    2 9 16 23 30

    3 10 17 24

    4 11 18 25

    5 12 19 26

    6 13 20 27

    7 14 21 28

    8 15 22 29

    October 2011
    S M T W T F S S M

    November 2011
    T W T F S S M

    December 2011
    T W T F S

    1 2 9 16
    23 30

    1 6 13 20 27 7 14 21 28 8 15 22 29

    2 9 16 23 30

    3 10 17 24

    4 11 18 25

    5 12 19 26 4 11 18 25
    Jan. 2012 1 2

    1 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29

    2 9 16 23 30

    3 10 17 24 31

    3 10 17
    24 31

    4 11 18 25

    5 12 19 26

    6 13 20 27

    7 14 21 28

    8 15 22 29

    Note: calendar dates and themes are subject to change.

    January 31 February 6, 2011 Super Bowl Sunday


    ImpaIred drIvIng Primary Message: Fans Dont Let Fans Drive Drunk

    June 20, 2011 National Ride to Work Day


    mOtOrcycle Safety Message: Share the Road with Motorcycles

    October 16 22, 2011 National Teen Driver Safety Week


    Occupant prOtectIOn

    March 8 17, 2011 St. Patricks Day


    ImpaIred drIvIng Primary Message: Friends Dont Let Friends Drive Drunk Social Media: Twitter Party

    June 19 July 4, 2011 Fourth of July


    ImpaIred drIvIng Primary Message: Drunk Driving. Over the Limit. Under Arrest.

    October 25 November 1, 2011 Halloween


    ImpaIred drIvIng Primary Message: Buzzed Driving Is Drunk Driving

    August 2011 April 2011 National Distracted Driving Awareness Month May 2011 Motorcycle Safety Awareness Month
    Primary Message: Motorists and Motorcyclists Share the Road

    November 14 27, 2011 Thanksgiving Holiday Travel


    Occupant prOtectIOn Primary Message: Buckle Up America. Every Trip. Every Time.

    Back to School Safety


    Primary Message: Walk, Bike, and Ride to School Safely!

    August 19 September 5, 2011 Impaired Driving National Enforcement Crackdown


    Primary Message: Drunk Driving. Over the Limit. Under Arrest.

    November 27 December 11, 2011 Holiday Season


    ImpaIred drIvIng Primary Message: Buzzed Driving Is Drunk Driving Twitter Party: Buzzed Driving Is Drunk Driving

    Bicycle Safety Month


    Primary Message: Make Bicycling Safe for Riders of ALL Ages

    September 18 24, 2011 Child Passenger Safety Week National Seat Check Saturday (September 24)
    Occupant prOtectIOn Twitter Party: Child Passenger Safety

    May 23 June 5, 2011 Click It or Ticket National Enforcement Mobilization


    Occupant prOtectIOn Primary Message: Click It or Ticket

    December 16, 2011 January 2, 2012 Holiday Season


    ImpaIred drIvIng Primary Message: Drunk Driving. Over the Limit. Under Arrest. TV Road Block

    October 2011 International Walk to School Month

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