Centre for International Education ROMAR S.

POGOY
Name: ___________________________
Business Analytics. 3rd Term, SY 2021 – 2022.
Final Assessment.

Final Exam. Introduction to Business Analytics using MS Excel, PivotTables, PivotChart and Forecasting

NOTE: You must have read and perform the hands-on tutorials/exercises from the following:
a) Chapter 1 - Slicing and Dicing Marketing Data with Pivot Tables
b) Chapter 2 - Using Excel Charts to Summarize Marketing Data
c) Chapter 9 – Simple Linear Regression and Correlation
in the ebook “Marketing Analytics: Data Driven Techniques with MS Excel”.

A. Multiple choice. Circle correct answer. (2 points each correct answer).

NOTES: 1) Read Chapter 9 first before attempting to answer the multiple choice questions.
2) To write your answer to the multiple choice questions, use the either of the options:
a) Use Adobe Acrobat reader to circle/underline your answers (if your Acrobat reader allows it). And
post this pdf back to Google classroom together with other Excel files.
b) Create a blank worksheet in Maospalace - Finals 2022.xlsx file, rename it as “Multiple choice Qs”
and write the question numbers and corresponding answers.

1. A general term that refers to the extensive use of data, statistical and quantitative analysis, explanatory and
predictive models, and fact-based management to drive decisions and actions.
a) MS Excel b. Pivot Tables c. Analytics d. None of the above

2. A well-known principle which states that 20% of something can contribute 80% of another thing. For example,
20% of a company’s products contributes 80% of its sales.
a) Business analytics b) Pareto c. Dicing and slicing d. None of the above

3. The tool found in MS Excel starting its 2007 version that is used to summarize and describe data in many ways (
Slicing and Dicing).
a) Functions b) PivotTable c) Formula d) None of the above

4. Is a statistical/mathematical method for modeling the relationship between a scalar dependent variable and one
or more independent variables.
a) Simple linear regression b) Multiple regression analysis c) Linear regression d) All of the above

5. A linear regression analysis that involves one independent variable

a) Simple linear regression b) Multiple regression analysis c) Linear regression d) All of the above

6. It is a straight-line that best represent a set of data representing independent and dependent variables on a
scatter graph. Some data points may lie on or off the line.
a) Best-fit line b) Trend line c) Least-square line d) All of the above
7. What type of regression is represented by the equation y = - 29.95x + 695.87 (from the Mao’s Palace exercise)
where the variable x represent the daily selling price of bowl of food and the variable y represent the predicted
daily sales.
a) Simple linear regression b) Multiple regression analysis c) Linear regression d) None of the above

8. The slope of a straight line represent its positive or negative inclination. What is the slope in the equation
y = - 29.95x + 695.87 ?
a) -29.95 b) -29.95x c) 695.87 d) None of the above.

9. The term that refers to the percentage of decrease in demand resulting from a 1 percent increase in price.
a) Inelastic b) Elastic c) price elasticity for demand d) demand elasticity of price

10. When elasticity is greater than 1, demand is considered to be.

a) Inelastic b) Elastic c) plastic d) none of the above

11. When elasticity is less than 1, demand is considered to be.

a) Inelastic b) Elastic c) unit-elastic d) none of the above

12. A type of demand curve that can be degenerated using a minimum of two points representing a price & demand.
a) Inelastic b) Elastic c) linear demand curve d) power demand curve

B. Hands-On. Performing analytics using MS Excel, PivotTable and PivotChart.

NOTES:
1. You will need a computer with MS Excel 2007 or later.
2. All files used in the exam are available at the Google classroom.

1. Summarizing and slicing data using PivotTable and PivotChart (Chapter 1). 30 points.

The Makeup2007 – Final 2022.xlsx file contains sales data for a small makeup company. Each row lists the
salesperson, product sold, location of the sale, units sold, revenue generated, date, etc. Using PivotTable and
PivotChart, generate the following (one worksheet for each letter):

a. Summarize the total revenue and units sold by each person.

b. Summarize the total revenue and units sold by each person of each product.
c. Summarize the percentage of each’s sales that came from each location. Create a PivotChart to
summarize this information.

2. Generating Linear Demand Curve. (Chapter 4). 30 points.

From your PBL (Project Based Learning), you were able to design, market and sell designer shoes online
and in the local market. From the Internet, you found that the price elasticity of demand of shoes is 1.5%
 and you believe that it will hold true of your designer shoes. After one month of serious marketing and sales
pitch, you sold about 230 pairs of your designer shoes at 450 pesos each pair.

To test the market, you want to increase the selling price by certain incremental amounts and to make
predictions of potential demands of your designer shoes using your knowledge of business analytics of
predicting demand curves based on price elasticity of a product.

In summary, you have the following information:

a. Price elasticity of demand for shoes = 1.5%

b. Initial selling price of your designer shoes = 450 pesos
c. One month sales = 230 pairs (based on 450 pesos selling price)

Perform the following tasks:

1. Create a blank worksheet on the Makeup2007 – Finals 2022.xlsx file.

2. Generate the Linear Demand Curve/Equation and scatter chart based on the information above.
3. Generate also a table showing 1) selling price increases increment of 10 pesos (for at least ten separate
prices), 2) forecasted demand and 3) profit (assume a cost of 205 pesos per pair of shoes).

3. Simple Linear Regression and Correlation (For Forecasting) – Chapter 9. 20 points.

Read and read Chapter 9 – Simple Linear Regression and Correlation and perform the tutorial/exercise in the
chapter using the Maospalace – Finals 2022.xlsx file which available at the Google classroom.

DUE: On or before August 26, 2022.

Post the two completed Excels files to the Google classroom and the pdf containing your answers to
the multiple choice questions.

- Makeup2007 – Finals 2022

- Maospalace – Final 2022
- Pdf file containing your answers to the multiple choice questions (optional)