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Rijal Shoes
The shoe planet
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Table of Contents
Vision Statement...................................................................................................................2

Mission Statement................................................................................................................2

HISTORY.............................................................................................................................2

BOARD OF...........................................................................................................................4

GOALS & OBJECTIVES...................................................................................................5

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GOAL.................................................................................................................................5

OBJECTIVES....................................................................................................................5

BUSINESS AREAS...............................................................................................................5

FUNCTION........................................................................................................................5

Product policies..................................................................................................................6

ORGANIZATIONAL CHART...........................................................................................7
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ORGANIZATIONAL HIERARCHY................................................................................8

ORGANIZATION MANAGEMENT................................................................................8

DEPARTMENTS...............................................................................................................11

ADMINISTRATION DEPARTMENT...........................................................................11

HRM DEPARTMENT.....................................................................................................12

ACCOUNTS/LAW AND TAXATION DEPARTMENT...............................................13

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MARKETING DEPARTMENT......................................................................................19

Recommendation................................................................................................................20
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Vision Statement

To be a market leader providing quality footwear and allied products. To strive for excellence
and global recognition by continuous improvement, innovation, dedication and growth.
They want to cover whole Pakistan in footwear industry.
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Mission Statement
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 To be a result oriented and profitable Company by consistently improving market

share, quality, diversity, availability, presentation, reliability and customer
acceptance.
 To emerge as a growth oriented concern ensuring optimum return and value addition
to its shareholders.
 To ensure cost consciousness in decision-making and operations without
compromising the commitment to quality.
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 To create an efficient resource management and conducive business environment.

Evolving an effective leadership by creating a highly professional and motivated
management team fully equipped to meet any challenge.
 To keep abreast with modern technology and design to optimize production and
enhance brand image to attain international recognition for the company’s products.
 To adopt appropriate safety rules and environment friendly policies.
 They want to capture every shopkeeper in every town.
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HISTORY

Rijal is a shoe wholesale network. They started in 2013, and their first office located in
Gujrat. Rijal have registered their trademark “shoe planet” in 2013 also and now Rijal have 3
branches in Pakistan (Gujrat, Rawalpindi and Jhelum). Rawalpindi office starts in 2017 and
Jhelum office starts in 2018 recently.
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BOARD OF DIRECTORS

Mr. Azher Naeem

Managing Director
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Mr. Waqar Ahmed Butt

Director (Gujrat)
Mr. Tariq
Director (Jhelum)
Mr. Hafeez
Director (RWP)
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Footwear division

The organization has been effective in accomplishing better net revenues. Footwear deals at
Rs. 2,342 million have expanded by Rs. 406 million. Fares deals developed by 27% and
neighborhood deals by 17%. It mirrors the certainty rested by our clients in our predictable
quality, client administration and devotion to meet conveyance duties. This is exceptionally
gladdening when we mull over serve rivalry postured by the shoddy import of footwear from
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Far Eastern nations a lot of which is either financed by the nation of fare or is under-invoiced.
The organization has been drawing consideration of the legislature towards this threat
routinely.

GOALS & OBJECTIVES

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GOAL

A definitive objective of the Rijal Shoes Limited is to convey the shoes to the general
shoppers to their greatest fulfillment. Also, its objective is being proficient through retailing.
Subsequently in the field of shopper advertising, retailing is the cutting edge, the last advance
and furthermore the promoting framework for makers. The retailer "takes the temperature" of
the shopper and assemble data for future promoting methodologies. By retail, we mean all
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exercises and administrations, at a sensible benefit for the utilization of general shopper.
They want to start another distribution center in Lahore.

OBJECTIVES

 Basic concern is to satisfy customer

 To provide good job opportunities and satisfaction to people
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 To provide better quality products to consumers with low price

 To be ahead of its competitors
 To make optimum use of the physical and financial resources to increase productivity
 Never be satisfies with the level of quality, always strive for continuous improvement
using latest techniques
 Employees are assets and as important as external customers.
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Occupational Safety and Health

Our procedures have been gauged to provide a safe, clean, injury and illness-free
environment to our employees. Also the staff is provided with the genuine and most modern
protective gear, which is required to be worn as mandatory when performing any such job
responsibility.
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Business Ethics and Anti-Corruption Measures

We are known for adhering to the highest principles of business ethics. We have a
commitment of conducting our business with honesty and integrity and in full compliance
with applicable laws and regulations. These principles are inculcated into our work
philosophy so that every employee can associate with it at which ever positions they are
serving. This is the reason each year all the employees and directors of the company sign a
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Statement of Ethics & Business Practices, which explains that “It is the Company’s policy to
conduct its operations in accordance with the highest business ethical considerations, to
comply with all statutory regulations and to conform to the best accepted standards of good
corporate citizenship.”
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BUSINESS AREAS

FUNCTION
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Deals arrangements are thought to be the foundation of an association, since every one of the
elements of the organization are needy upon this approach. It can begin the generation of a
specific item with full limit in the event that it has planned appealing deals strategies.
Administration industry restricted has additionally built up a few deals strategies to maintain
its business effectively.
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Product policies
While deciding about the product policies Rijal Shoes considered the following things.they
have three categories in products.
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Products:

Mr. Ms. Fit Fat

Mr. Stands for MEN collection, Ms. Stands for ladies collection and Fit Fat for kids.
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 Product line decision

In the product offering the significant choice is the development of product offering or the
adjustments in the item blend which comprises of the product offerings. The advertising
division of the Rijal Shoes needs to check what is the connection of new item to its
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current product offering? Then again it additionally needs to watch that what will be the
impact of presenting the new item upon the current items line or the organization picture.

The development in product offering, in Rijal Shoes, is to such an extent that it can
present another item without pruning any item from the product offering. Or then again
the organization may present another item while prune another item from the product
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offering. There are a few explanations behind the pruning of an item from this product
offering. One reason might be that the item isn't creating the coveted benefits.

 Package decision
The bundle choice about the item is another critical region. Numerous advertisers
have called bundling as the fifth 'P' of showcasing. In Rijal Shoes, zonal supervisors
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do the bundling. They call the architects to influence the bundle to outline and select
the best out of the aggregate plan.
 Branding decision
Branding decision is also one of the most important decisions in the marketing. Rijal
Shoes has branded its products by the name of “Rijal”
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ORGANIZATIONAL CHART

Managing Director

Director Director
(Gujrat) (Rawalpindi)
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Manager Sales team

(Jhelum)

Accounts Team

Joiner sales officers

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Packing Staff
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ORGANIZATION MANAGEMENT
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PLANNING
Planning and distribution division is the most vital branch of Rijal Shoes Limited. Arranging
and appropriation division fills in as a connection between the production lines and market.
The arranging and conveyance officer must be very much aware of this assorted geological
design particularly the sort of articles of footwear favored by the general population of every
locale.
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ORGANIZING
As arranging is a vital administration work that graphs major hierarchical bearings. By the
by, even the most painstakingly conceived arrangement at the vital, strategic and operational
levels mean pretty much nothing if an association does not have compelling means for
completing them. That is the place sorting out becomes possibly the most important factor. In
satisfying the sorting out capacity, supervisors distribute and arrange resources in way that
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enables plans to be achieved successfully. In the process, the organizing function provides a
valuable tool for fostering innovation and facilitating needed change.

LEADING
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 Promotion policies
The company also spurs its representatives by elevating them to more elevated
amount employments after particular period. For instance, a representative
functioning as a partner is elevated to the right hand boss after particular period.
 Bonuses
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The company also motivates its employees by giving them bonuses. These bonuses
depend on yearly profits of the company. Usually they give the bonuses once a year
according to the wages and the salaries of the workers.
 Competitors
When Rijal Shoes was started, market was monopolized by foreign brands at the time.
Now no doubt Rijal Shoes is captured 15% of the total market share at Pakistani
demand.
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 Linkage with banking system

The company has to import the raw material from foreign countries. For this purpose
they need the letters of credit from different banks. So, they have strong linkage with
banks.
 Economic environment
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The economic environment of Pakistan is not good. Their acquiring power will low
and low step by step so Rijal Shoes are attempting his best to catch most extreme
offer in the market by giving nearly shoddy and by giving a considerable measure of
considerations on the promotion.
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CONTROLLING

Quality Improvement Circles

The essential objective of the organization is to give a quality at new item to their clients. To
fulfill their goal, they check the quality at each procedure. They have a particular unit for
checking the nature of item lastly, they check the nature of the items in quality control lab.
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 Quality In Product
Item quality and unwavering quality are the signs of all Rijal Shoes items made and
set apart by Rijal Shoes. Understanding particular client needs and fulfilling these
with great esteem items, the organization has earned the notoriety of an expert
ventures occupied with the assembling of value items.
 Quality In People
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From the CEO to the shop floor all individual working in Rijal Shoes are devoted
experts, specialists in their field and completely dedicated to the objectives of value
and administration of the organization. Their building and supervisory staff
incorporate gradate designers and polytechnic qualified administrators at all levels of
preparations and quality control. Every one of the business stag is qualified and
prepared for particular assignments. Various designers and deal official have
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involvement in remote markets and openly share their aptitude and information with
their less blessed difficulties.
QUALITY POLICY
 To meet or surpass clients prerequisites with respect to nature of the item reliably.

 Deliver the items to the clients on time in all conditions.

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 To give the best quality items accessible in its class.

 To join developing innovative advances and enhanced process controls to stay at the
front line of value.
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 To guarantee finish commonality of every worker of the above strategy and an

unmitigated acknowledgment of their part in accomplishing these destinations.

DEPARTMENTS
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A company is an arrangement of individuals who endeavor together, move the association

one way with a specific end goal to achieve the goal lastly accomplish the items and
objectives. High benefit, high piece of the overall industry and high development rate are
those basic goals each association takes a stab at. This requires clear contrast of unmistakable
undertakings and dispensing these errands to various gatherings of workers to be performed
independently.
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For this reason each association sets up a few arrangement of representatives for number of
exercises assigned by the best administration. These gatherings of representatives are
assigned as offices. Each association has a few offices that are doled out particular
obligations and undertakings. These gatherings are not left without appropriate framework
but rather progressive system of workers is made.
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Rijal Shoes keep up a fantastic cluster of various offices. These offices have efficiently
orchestrated that encourage the procedures of accomplishing objectives. Each division plays
out its obligations in a joint effort with different offices, which brings about solid and feasible
administration framework. The representatives of each division are exceptionally very much
aware of his activity obligations and the required execution.

The departments of Rijal Shoes are as follows:-

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 Administration Department

 Accounts Department

 Marketing Department
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ADMINISTRATION DEPARTMENT

OBJECTIVES:

 To work in association with other departments.

 Ensure proper working atmosphere of office staff
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 Deal with office administration and security ( office layout, transport, communication
Rijal’s maintenance of office records)
 Deal with property matters
 Attend to court cases
 Deal with rent and lease matters, litigation
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FUNCTIONS:

This department has been assigned the tasks that seem to be very menial but retain much
importance. Operations of the department are discussed as follows:
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 Insurance
The supply of the organization is safeguarded and also the organization guarantees
workers. This office is likewise subject to pay the premium of protection frequently.
Along these lines wellbeing measures are given to workers and stock too. A section
from stock and workers the settled resource of the organization like furniture and
installation all are protected.
 Law related policies
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This office likewise manages matters of government arrangements. The division work
force handles a wide range of cases. They are likewise in charge of contentions
settling between representatives, they must know that no unions should begin working
which exasperate the working examples of the organization.
 Check and Balances
One major obligation on the shoulders of this division is that they have appropriate
beware of representatives so organization's offices are not abused. They need to
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choose and after that watch that nobody utilizes a larger number of rights than what
he has been conceded. All bills (Fuel, Telephone, Electricity, Entertainment,
Renovation and different Expenses) are marked by the leader of the division.
 Unions
There are no unions in this association. Purpose for this is representatives are
furnished with well-disposed condition to work. Administration takes great care of its
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representatives so no requirement for union emerges. There is additionally no union in

all manufacturing plants of administration businesses.

HRM DEPARTMENT
Rijal Shoes have no HR department. All of their operation like hiring or firing deals their
directors.
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ACCOUNTS DEPARTMENT
Objectives
 To make financial transactions possible
 To provide the picture of financial condition of the company
 To record every necessary accounts
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 To recommend the essential modification regarding financial policies

 To forecast the economic condition of the company under existing circumstances
Functions
The principle capacity of this office is that any money related exchange happens is under the
supervision of this division. They need to manage diverse banks, organizations for making
exchanges conceivable. Keeping up and recording each money related exchange and the
factual information is in actuality, a spine of the organization. Each movement including
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advertising, creation or administrative requires a specific measure of financing without which

nothing can be executed and finished. Henceforth this division, as different offices, performs
similarly important tasks and assignments. There are some particular accounts, which are
recorded and maintained by this department.

Personal Accounts
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Every single representative's enlistment date, their assignment, their time of work and
their activity obligations are not quite the same as each other. So the compensation,
remittances and other social offices gave by the organization change because of this
distinction. Thus, this division in a few classes is dealt with due consideration.
Records division is in charge of recording and keeping up each individual's data.
Their information in regards to pay rates, period on occupation, review and
classifications of representatives are completely kept up by this division. Accordingly
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at the end of the day this division fills in as the data pool of the organization. It gives
the entire data to top administration about each person and administration utilizes this
information for settling on choices with respect to their advancement, change in pay
or even end. The individual records incorporate laborers and workers as well as the
best administration and executives of the organization.
Recording of Salaries
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Pay is cost to the organization and reward for the administrations of each
representative rendered to the organization. Pay is the intense bond amongst
organization and worker. Inspiration, work fulfillment and degree of efficiency
vigorously pivot upon the fiscal reward. A section from the pay itself, its planning
installment and consistency in this procedure additionally profoundly affect the
decrease of unwanted practices of representatives.
Sales Maintaining Account
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Along with employee related accounts, it also records some business accounts like
sales accounts. The total sale of the company, total cost of current year, profit earned
that year. This lays foundation for the decision making about all the business units.
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Law and Taxation of Rijal Shoes

Rijal Shoes limited were registered by law 2013. Pakistan came into being on 14 August
1947 and adopted the companies Act of 1913. In 1959 a company Law Commission was set
up to make laws in accordance with modern times. Report of Company Law Commission of
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Pakistan was published in 1960. Finally the Companies Act of 1913 was replaced by the
Companies Ordinance 1984.
Main Objectives of Companies Ordinance 1984:
 Its main purpose is to consolidate the law related with companies and certain other
associations.
 Second purpose is to make sure the growth of Corporate Enterprises in Pakistan.
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 To protect the investors and creditors. This is important because foreign investments
require better protection and minimum risks and hence the objective of law is to save
them.
 Promotion of investment and development of economy.
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Memorandum of association of Rijal Shoes limited

“The Act” means the Companies Act, No.VII of 1913 as applicable to Pakistan or any other
statutory enactment, for the time being in force in place of the said Act or as modified by any
statutory enactment, for the time being in force.
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“The Articles” means these Articles of Association, or such as may be altered by special
resolution of the Association or by the Government

Under Article [2(1) (22)]

Memorandum of association of a company as originally framed or as altered from time to
time in pursuance of the provisions of any previous Companies Act or of this Ordinance.
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CLAUSES OF MOA

Name
Rijal Shoes

Registered office
Machli chowk Gujrat.
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Objective
 Basic concern is to fulfill client

 To give great job openings and fulfillment to individuals

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 To furnish better quality items to buyers with low cost

 To be in front of its rivals

 To make ideal utilization of the physical and monetary assets to expand profitability
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Liability
Environmental and Pollution Liability Insurance for Rijal Shoes

Coverage Benefits

 Covers both Sudden and Accidental and Gradual Pollution occurrences.

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 Covers both Sudden and Accidental and Gradual Pollution occurrences.

 Emergency Response Expense scope expressly gave.

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 Coverage for Asbestos related occurrences.

 Comprehensive security for a wide range of contracting exercises.

 Transportation and non-possessed site obligation are secured on a sweeping premise.

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Claims Response

Our notoriety is based upon a strong guarantee to our policyholders. Our cases group makes
progress toward full, proactive correspondence with policyholders amid key strides of the
determination procedure. Through getting to ecological specialists we can act quickly to deal
with a contamination emergency.
Capital
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Amount who invest in Rijal Shoes limited

Association

S2 Power Limited. S2 Hydro Limited; Rijal Shoes Capital (Pvt) Ltd. Speed (Pvt) Ltd. Shahid
Arif Investments (Pvt) Ltd. SBL Trading (Pvt) Ltd. Rijal Shoes.
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Articles of Association

2(1)(1)(1) of the Company Ordinance, 1984 defines the articles as the Articles of Association
of a company as originally framed or as altered in accordance with the provisions of the law.
Directors
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Elect Nine (9) Directors of the Company, as fixed by the Board of Directors, in accordance
with Section 178(1) of the Companies Ordinance 1984

Contract law

Rijal Shoes are following the contract Act, 1972.An Agreement enforceable by law is a law
section 2(h)
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Agreement

Every promise & every set of promises forming the consideration of each other is an
agreement. Sec 2(e).TOTAL PARCO Pakistan Limited (TPPL) & RIJAL SHOES) proudly
announce their signed agreement dated, 22nd Feb 2017, by virtue of which TPPL will supply
them motor cycle engine oil.
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Environmental protection

Rijal Shoes are following The Pakistan Environmental Protection Act, 1997. It extends to the
whole of Pakistan. The act provides for protection, conservation, Remedy and improvement
of Environment for prevention and control of pollution and promotion of sustainable
development.
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Sale of Goods Act, 1930

The Sale of Goods Act, 1930. It extends to the whole of Pakistan. The Act deals with the
rights and obligations of buyers and sellers of good.
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Minimum wages Ordinance, 1961

According to section 5 (3) of minimum wages Ordinance, 1961, minimum wages Board can
fix minimum wages for time work, piece work, overtime work and work on weekly rest day
and paid holidays.

Employees' Old-Age Benefits Act, 1976

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Old-Age Pension

22-A Old-Age Grant

22-B Survivor’s Pension Pension.

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Workmen’s compensations Act1923

An Act to provide for the payment by certain classes of employers to their workmen of
compensation for injury by accident.

Industrial Relations Ordinance, 2002

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An ordinance to amend, consolidate and rationalize the law relating to formation of trade
unions, regulation and improvement of relations between employers and workmen and
avoidance and settlement of any differences or disputes arising between them.

Taxation

Corporate Asset Tax

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It is levied through section 12 of the Finance Act, 1991. This is one time levy payable by a
company as defined in Companies Ordinance, 1984, on the value of fixed assets held by the
company on the "specified date"

Agreements
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Section 107deals with Agreements for the avoidance of double taxation and prevention of
fiscal evasion with respect to taxes on income imposed by this Ordinance and under the
corresponding laws in force in a foreign country. •The Federal Government is competent to
make provisions by Gazette notification to implement such agreements, •These agreements
have overriding effect and no provision of the Ordinance will have effect in so far as these
agreements and notified provisions for implementation provide for
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 Relief from the payable assessment.

 Determination of Pakistan-source salary.

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 Determination of salary in the hands of non-inhabitants, incorporating perpetual

foundations in Pakistan.

 Determination of salary of inhabitant people having extraordinary association with

non-occupants.
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 exchange of data for the anticipation of financial avoidance or shirking of assessments

on pay between arrangement accomplices

Permanent Establishment

Section 2 (41) defines “permanent establishment” to mean a fixed place of business through
which the business is wholly or partly carried on-including
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a place of management, branch, office, factory, workshop, premises, warehouse, permanent

sales exhibition or outlet and a liaison office where are negotiated
a mine, oil or gas well, quarry or any other place of extracting natural resource.

Shipping and Air Transport Income

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Section7of the Income Tax Ordinance, 2001, provides for taxation on the business of
operating ships or air crafts by the owner or charterer in respect of
The following rates of tax have been prescribed:
(i) 8%in case of shipping income (gross amount)
(ii) 3%in case of air transport income (gross amount)

Sale of goods
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The rate of tax to be deducted from a payment referred to in clause (a) of sub-section (1) of
section 153 shall be
in case of a company, 4 percent of the gross amount payable, if the company is a filer and 6
percent if the company is a non-file.

Capital Gains
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Section101(5) Of the Income Tax Ordinance treats gains on disposal of assets or properties
used in deriving business income by a non-resident person or his permanent establishment in
Pakistan and from rendering in dependent Rijal as Pakistan-source income.

Dividends
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Section 101(6) Provides that a dividend paid by a resident company shall be treated as
Pakistan-source income.

PERMISSIBLE BUSINESS ACTIVITIES

The principal activities of the company are purchase, manufacture and sale of footwear, tyres
and tubes and technical rubber products.
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STATUS OF COMPANY

Private Limited Company (Listed)

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COMPANY REGISTRATION NO

3420177924675

NATIONAL TAX NO
4124160-6
REGISTERED OFFICE
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Pakistan Market, Shop #3, Circular Road, Near Machli Chowk, Gujrat.
Phone: +92 3216216292

FACTORIES

Lahore have 2 plants and 1 plant located in Gujrat.

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MARKETING DEPARTMENT

The objective of promoting is better drawn nearer by setting some particular destinations.
Obviously, particular goals will be dictated by the organization's general showcasing systems
– particularly the methodologies identified with the association's special modified. Some
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broad objects of the organization which are thought about truly while allotting the assets
towards publicizing are as:
Objectives

 To create an image of the product among consumers

 To boost up and enhance the sales through persuasion process
 To maximize the profit
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 To meet the competition effectively

 To increase the market share
 To attract more and more customers
Functions

 Sales head retail

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Sales head retail is responsible for developing and running the country’s operations
where they are making good profits. Sales head retail is empowered enough to take its
decisions independently, to large extent. Sales head retail can make decisions to what
kind of target market they are going to tap, what kind of business is the organization
going to capture, as how to run the operation smoothly and accurately.
 Product development
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The responsibility of this department includes developing full range of products. This
is done through keen observation of the market, competitors, future needs of
customers and also an eye on international market. If the product developers fail to
produce products desired by the customers then there is no chance for increase in
sales however sales can go down. Rijal Shoes has divided year in two seasons.
Rijal have KALARA and TSF brands in umbrella.
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Recommendation

 The company must reduce its operating expenses in order to compete in the market on
price basis because operating expenses are controllable factor.
 Footwear industry is highly fashion industry; hence Rijal Shoes must improve the
efficiency of the product development in order to bring new design and style in the
market to satisfy the consumers.
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 The advertisement of the company is a little bit weakening area. The company must
increase its advertising budget so that it can create a favorable image in the minds of
company. The advertisement to some extend must me according to comparison
purpose of the product is better than their competitor because if their competitor first
start the trend of comparing the products with other then the company will be more in
trouble and will be in the position to stay in the market for longer.
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 Company must pay a continuous attention to the quality of the products so that
competitors may not surpass it.
 The company must seek new market segments, as it is operating in the highly
potential market of Pakistan.
 Internet is a broad medium so they should also improve their e- business.
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Questionnaire

We are conducting a questionnaire on Business law and Taxation of your firm. Kindly
give us information that we asked below. We will be grateful if you give us your precious
time.

1. Vision Statement?
2. Mission Statement?
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3. Company history?
4. What are your company products?
5. Who are your BoD’s?
6. What are your goals and objectives?
7. What is your company status?
8. Company registration number?
9. Tell us about your production plants?
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10. What law is used for registration of company?

11. Tell us Law about AOA and MOA registration?
12. Tell us about NT number of company?
13. Sale tax registration no?
14. Where is your registered office of company?
15. Which Act and Ordinance used in company like contract law agreement law Act?
16. Tell us about income tax of employees and company?
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17. What are your marketing strategies?

18. How do you hire employees and managers?
19. What is your organizational hierarchy?
20. How many departments in your firm?
21. Tell us about your administration department?
22. Tell us about your HR department?
23. Accounts/Law and Taxation department?
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24. Tell us about your marketing department?

25. Tell us about Finance department?