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Womenand Religioninthe African Diaspora
Womenand Religioninthe African Diaspora
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Stephen D. Glazier
Yale University
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Knowledge in Afro-Brazi
support of per
derscores the
theenduring
chapter byim
memories of slavery
Weisenfeld'sin N"
while Isabel Mukonyora's
provides an ins
and the African Diaspor
composer Eva J
sowe Apostles,
in an
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to con
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Sisterchurches.
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in an burgers,
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dolls). Pau
son's illustrate
"Joining the way
Afric
tion and Diasporic
bodied. Religio
The f
the GarifunaMcGlathery's
in Honduras
troduces ican
Garifuna Women
ideas con
and subjectivity. Chapters
cogently explor
illustrate that it
variedisresponse
not onl
religious claims
to that
this are co
section
how such claims
by ultimate
employing
personal identity.
tion and compr
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goal of this by
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not a single Smoothed
point of refer
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feminism. Contributors
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women's Molly
labors onAhye,
behalf a
zations; especially
in the rol
establishing
in male-dominate
transmitting religious i
are not always
know the same,
these wom
women depicted
the by Mart
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have seen religion
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oppression. female
But-as devote
the ch
section demonstrate-the
the Religious
more complex.
munityWomen's
Work r
are sometimes in
Force defiance
of Faith,
As someone
delineates the link between women's who has worked in the area
spiritual
quests and their advocacy of social
of mediachange. Atmore than a decade, I
and religion for
was surprised
times, Gilkes points out, community that I was unfamiliar with any
organizers
of the book's
find religion to be both prophetic and contributors.
empow Looking at their
biographies,
ering, while at other times (as Hucks, this Crum
was not surprising because
bley, and Mukonyora also emphasize) women
most are new scholars and the majority of them
struggle mightily to overcomedo sexist
not specialize in media or marketing. Fair
cultural
assumptions. enough. However, further examination of this
Women and Religion in the collection
AfricanrevealedDias
additional gaps. I was puz
pora both preserves and lovingly
zled atencompasses
the paucity of references to major works
a multiplicity of black women's
by Stewart
religious
Hoover or
expe
Jim Twitchell or R. Lau
rence Moore,
riences. A central organizing principle iswhose
that book
ofSelling God is the
"lived religion." All chapters challenge the
definitive text in cat Nor was Shoppingfor
the field.
Faith or Wade
egorical and conceptual hierarchies Clarksepa
that Roof's Spiritual Market
placespace
rate belief from behavior, public anywherefrom
in evidence.
priShaking the World
vate space, and elite from popular
for Jesus:
religions
Media and Conservative
and Evangelical
Culture by
contributors give special attention to my colleague Heather Hendershot
processes
of embodiment. Rachel Harding'swas included,
chapter,but was so heavily relied upon
for
example, charts memories ofthroughout
slavery as item
the book became redundant.
bodied in dance, physical labor, Inclothing,
the introductionand
editor Dominic Janes
adornment. Lisa Collins's chapter centers
explains that the aim ofonShopping for Jesus
is "to
the erotic art of Alison Saar. Of explore the
course, a connections
focus between belief,
its presentation,
on "lived religion" is not new. It may represent and the processes by which it
a new paradigm for some, but isanthropologists
sold and consumed." He also outlines the
(and some sociologists and religious
framework of thestudies
book, which is comprised of
scholars) have been studying "lived
four sections:
religions"
Rewriting the Scriptures, Evan
all along. What sets this book apart,
gelicalism howMarketing Perfor
and Purification,
ever, is its attention to "lived mances, and finally,
religion" asAgency,
ex Producers and
pressions of religious, economic, Consumers. As I read through the collection,
and political
authority. these divisions seemed arbitrary and did little
to help me negotiate the collection of topics
REFERENCE presented. I also realized why I was not seeing
some of the major works I referred to above.
Bascom, William. 1960. Shango in the new world. Austin, Marketing isn't really the through line for this
TX: University of Texas Press.
work. Rather, it is media. I believe that is why,
in large part, the book did not hold together for
STEPHEN D. GLAZIER
University of Nebraska me. I should also note here that one of the most
Kearney and Lincoln, Nebraska off-putting parts of the volume is that there are
numerous misspellings and grammatical errors.
SHOPPING FOR JESUS: FAITH IN MAR Criticisms aside, this book does have some
KETING IN THE USA. Edited by Dominic highlights that are of note. Diane Carver Sek
Janes. Washington, DC: New Academia Pub eres does an excellent job of presenting the
lishing, LLC, 2008. 300 pp. $26.00 paper. state of religious publishing, particularly to
"tween" audiences in "Balancing the Mission
When I was asked to review a new book on and the Market: Christian Children's Books for
marketing religion, I jumped at the opportunity Tweens." This chapter presents the key issues
to see what others were doing in a field where affecting this market. Most notably the con
I am one of the lonely few. Unfortunately, my solidation of publishers, the increased use of
excitement faded fairly quickly when I began branding, the four-eyed four-legged consumer
reading Shopping for Jesus: Faith in Marketing that is marketing to kids, and finally the im
in the USA edited by Dominic Janes. pact of WalMart on this industry. Darren E.