Professional Documents
Culture Documents
Business Plan Template
Business Plan Template
Provide a summary of the whole document, narrating a short overview of the company, its
structure, founder/s, founding date, and core team members. State the nature of the business,
its target market, and the value it provides its clients.
Include the sales, marketing, operational, and financial plans of the company. Describe how the
business can achieve growth with these strategies.
Lastly, mention the company’s direct and indirect competition and its competitive advantages
over its competitors.
Company Overview
Mission Statement
State, in a concise manner, the overall aims of the company and the core reason for its
existence.
Philosophy
The philosophy statement pertains to the way things are done around your organization. It
consists of the core values, beliefs, and ethics that guide the actions and decision-making
processes of the people in your business.
Vision
Briefly state the long-term aspirations of the company upon achieving its goals and objectives.
Outlook
Describe the market or economic outlook that has a profound impact on information
technology (IT) businesses. This could be the robust growth of the population in the area, the
increase in the gross domestic product of your state, or the accumulation of competing
companies in your city, or other factors. Describe the state of the particular market niche of the
business and the professional forecast about it.
Type of Industry
State the type of industry that the company will operate in.
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Business Structure & Ownership
Describe the business structure and ownership of the IT company.
Services
Description
Provide a detailed description of each of the IT services the company is offering.
Value Proposition
Describe the value of the company offers its customers in terms of services, expertise,
flexibility, speed, cost-efficiency, transparency, etc. Be as concise as possible.
Marketing Analysis
Industry Overview and Trends
Provide a short narrative of the IT industry’s market and economic status. Cite emerging trends
that could possibly impact the company as well as the industry at large. You may use graphs
and tables to present information that is relevant to this section.
Target Market
Expound on what market population is the main target for your IT services.
Market Size
Present the potential size of your target market per draw area. You may create your own table
according to the specifications of your target market and services.
Total
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Market Segmentation
Describe the target population of the business according to the following market
characteristics:
Demographic Behavioral
- -
- -
- -
- -
- -
Psychographic Geographic
- -
- -
- -
SWOT Analysis
Determine the IT company’s strengths, weaknesses, opportunities, and threats using the table
below.
Strengths Opportunities
- Processes - Market trends
- Resources - Consumer behavior
- Skills, Talents, and Knowledge - Events
- Assets - Government regulation and policies
- Competitive advantage - Technology
Weaknesses Threats
- Improvements needed - Competitors
- Errors - Supply and demand
- Factors that are lacking - Market and consumer trends
- Consumer behavior
- Technology
- Government regulation and policy
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Competition
State the organization’s direct and indirect competitors.
Competitive Analysis
Strength Weakness Opportunity Threat
[Company Internal or Internal or An external An external
Name] specific to the specific to the factor that factor that
company company provides a threatens the
business success of the
opportunity to industry in
the industry in general or
general or something
something specific within
specific within the company.
the company.
[Direct
Competitor]
[Indirect
Competitor]
Marketing Plan
Provide a concise statement of the company’s plans to market its services based on the data
and information analyzed through the SWOT and competitive analyses.
[Marketing activity]
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Provide a detailed description of the marketing activity.
[Marketing activity]
[Marketing activity]
[Marketing activity]
[Marketing activity]
Marketing Strategy
List down the company’s marketing strategies along with each of its specific activities, timeline,
and success criteria.
Activities
Timeline
Success Criteria
Activities
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Timeline
Success Criteria
Activities
Timeline
Success Criteria
Activities
Timeline
Success Criteria
Activities
Timeline
Success Criteria
Pricing Strategy
Note how the IT company prices its services for its clients. Pricing strategies can be cost-plus
pricing, premium pricing, penetration pricing, or project-based pricing. Provide a brief
description of the chosen strategy.
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Operational Plan
Operating Hours
Detail the company’s hours of operation. Mention how many hours a day it operates and for
how many days a week. You may also include the opening and closing time. Also, note if the
company will be operating during major holidays, such as Christmas, the Fourth of July, and
Thanksgiving.
Location
Provide a detailed description of the company’s location. Describe the building and its
surrounding area and explain why that location has been chosen as the main office for the IT
business.
Location Description
Immediate Area
Type of Area
Adjacent Uses
Benefits
Proximity
Customer Type
Competitors
Traffic Volume
Patterns
Pedestrians
Periods
Accessibility
Entrance/Exit
Visibility
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View From the Road
Exterior Appearance
Landscaping
Organizational Structure
Illustrate the company’s organizational structure below. You may create a different structure
that best fits your business.
Key Staff
List down the key employees of the company together with their position and other
information relevant to their employment to the company.
Name [Name of Staff] [Name of Staff] [Name of Staff]
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Highest [Qualification] [Qualification] [Qualification]
Qualification
Financial Plan
Assumptions
Provide a brief statement of the IT company’s financial assumptions. Also, mention the cost of
the start-up and the source of the money.
You may use the sample table formats provided below, or you may use a different format that
fits your organization better.
Over/
FUNDING Estimated Actual (Under)
Investor Funding
Owner 1
Owner 2
Other
Total Investment
Loans
Bank Loan 1
Bank Loan 2
Non-Bank Loan 1
Total Loans
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Other Funding
Grant 1
Other
Under/
COSTS Estimated Actual (Over)
Fixed Costs
Basic Website
Brand Development
Building
Improvements/Remodeling
Business Cards/Stationery
Business Entity
Business Licenses/Permits
Computer Hardware/Software
Decorating
Legal/Professional Fees
Office Furniture/Fixtures
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Operating Cash (Working Capital)
Prepaid Insurance
Signage
Starting Inventory
Telephone
Travel
Other 1 (specify)
Other 2 (specify)
Business Insurance
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Franchise Fee
Health Insurance
Internet Connection
Legal/Accounting Fees
Miscellaneous Expenses
Mortgage Payments
Lease Payment
Owner Salary
Postage/Shipping Costs
Supplies
Telephone
Travel
Public Utilities
Website Hosting/Maintenance
Other 1 (specify)
Other 2 (specify)
x Number of Months 12
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SURPLUS/
(DEFICIT) 0.00 0.00 0.00
The table below should depict the company’s sales forecast for the first six months, containing
details on its number of business transactions per draw area and their respective projects.
[Area]
[Area]
[Area]
[Area]
Subtotal
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Statements
Income Statement
Income Statement
Depreciation of Equipment
Estimating
Operating Income 0
Interest Expense
Tax Expense
Cash Dividends
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Profit and Loss Projection
FY[YEAR] % FY[YEAR] %
SALES
COST OF SALES
INDIRECT EXPENSES
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Equipment Parts 0.00 0% 0.00 0%
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Balance Sheet Projection
[Date of Coverage]
ASSETS
Accounts Receivable
Retainage
Other
Inventory
Prepaid Expenses
FIXED ASSETS
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INTANGIBLE ASSETS
Goodwill
CURRENT LIABILITIES
Loans Payable
Notes Payable
NONCURRENT LIABILITIES
Long-Term Debt
Others
SHAREHOLDER'S EQUITY
Invested Capital
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Retained Earnings
Cash Flow
As of [Date]
Paid Interest
Paid Tax
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Proceeds from common stock
Paid dividends
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