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  • Rural Marketing Assignment

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    Radhika Bakshi
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    The document describes a rural marketing assignment for two new smartphone products called Mitra and Mitra Smart. Mitra has features like a 2-day battery life, HD display, and FM radio and costs Rs. 2499. Mitra Smart has upgraded specifications like a full HD display, longer battery life, and better cameras and costs Rs. 8999. The target market is individuals over 15 years of age in rural India with an annual income between Rs. 15,000 to 20,000 and a basic education level of 10th pass. The promotion strategy includes mobile van advertising, posters, collaborating with village leaders, and TV ads. The distribution strategy is satellite distribution.

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    RURAL MARKETING ASSIGNMENT

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    The document describes a rural marketing assignment for two new smartphone products called Mitra and Mitra Smart. Mitra has features like a 2-day battery life, HD display, and FM radio and costs Rs. 2499. Mitra Smart has upgraded specifications like a full HD display, longer battery life, and better cameras and costs Rs. 8999. The target market is individuals over 15 years of age in rural India with an annual income between Rs. 15,000 to 20,000 and a basic education level of 10th pass. The promotion strategy includes mobile van advertising, posters, collaborating with village leaders, and TV ads. The distribution strategy is satellite distribution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    5 views3 pages

    Rural Marketing Assignment

    Uploaded by

    Radhika Bakshi
    The document describes a rural marketing assignment for two new smartphone products called Mitra and Mitra Smart. Mitra has features like a 2-day battery life, HD display, and FM radio and costs Rs. 2499. Mitra Smart has upgraded specifications like a full HD display, longer battery life, and better cameras and costs Rs. 8999. The target market is individuals over 15 years of age in rural India with an annual income between Rs. 15,000 to 20,000 and a basic education level of 10th pass. The promotion strategy includes mobile van advertising, posters, collaborating with village leaders, and TV ads. The distribution strategy is satellite distribution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    RURAL MARKETING ASSIGNMENT

    SAP ID-53002208019
    RADHIKA BAKSHI
    SYBMS B
    PRODUCT NAME-MITRA AND MITRA SMART
    PRODUCT SPECIFICATION:
    MITRA
    2 DAY BATTERY LIFE
    2.5 INCH HD DISPLAY
    HEADPHONE JACK
    FM RADIO
    TORCHLIGHT
    SD CARD SLOT
    1 MP FRONT AND REAR CAMERA
    4G CONNECTIVITY
    AND MUCH MORE…

    MITRA SMART
    5.5 FULL HD DISPLAY
    12 HOURS BATTERY LIFE
    HEADPHONE JACK
    SD CARD SLOT
    4G/5G CONNECTIVITY
    8 MP FRONT CAMERA/12 MP REAR CAMERA
    FM RADIO AND TORCHLIGHT
    AND MUCH MORE...

    USP:
    SIMPLIFIED INTERFACE IN MORE THAN 22 INDIAN LANGUAGES

    PRODUCT PRICE-
    RS 2499 FOR MITRA
    RS 8999 FOR MITRA SMART

    TARGET MARKET DISCRIPTION


    MARKET SIZE – 5000-7000
    MARKET INCOME –RS 15000-20000
    AVERAGE AGE – 15-30 YEARS
    BASIC EDUCATION LEVEL – 10TH PASS

    TARGET AUDIENCE:
    EVERY INDIVIDUAL ABOVE 15 YEARS OF AGE LIVING IN RURAL INDIA.

    PROMOTION STRATEGY:
    1] MOBILE VAN ADVERTISING
    2] POSTERS AND WALL PAINTING ADVERTISEMENT
    3] COLLABORATION WITH INFLUENTIAL PEOPLE OF THE VILLAGE [SARPANCH]

    2
    4] TV ADS

    DISTRIBUTION STRATEGY:
    SATELLITE DISTRIBUTION

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