Answer Share a

Share a client Explain your Overview of

a frequently client or project
testimonial booking process services + packages
asked question achievement

Clients / biz’s Talk about Walk through

Ideal client Share your
you’ve already a new skill your design
wishlist brand story
worked with you’ve learnt process

Tools you use How you can Something you

Showcase a
to track project help your Meet the team recently stopped
full design project
progress ideal clients doing + why

What clients Sneak peak at

Snippet of Free call to action
can expect from your biz terms Mini freebie
your website (drive to website)
a discovery call + conditions

Share a design +
Ask audience Outline your Explain file types
Introduce yourself include thought
a question offboarding process that you use
process

Share interesting How you Highlight the

Offer a limited Create a brand
statistic relevant prepare designs importance of
discount case study
to your clients for printing branding

A (design) Share your

Behind Debunk a Logo
challenge you work availability
the scenes design myth variation types
recently overcame / schedule

How you Share a resource

Your journey Stop doing that,
prepare for Client no-no’s relevant to your
into design start doing this
new projects ideal clients

Professional How bad design Analyse a

Simple How not to
designer vs. can impact good example
branding tips create a brand
DIY a business of a rebrand

Strategic design
Why colour matters Outline your full Promises
vs. aesthetic How to enquire
in branding design process to your clients
brand design
STORY IDEA: Have fun with a ‘this or that’ game to increase engagement

STORY IDEA: Share a video snippet of a behind the scenes design process

STORY IDEA: 3-part market research via Insta polls to gain insight into ideal clients / current audience

STORY IDEA: Ask your audience something they struggle with and then offer a solution

STORY IDEA: Showcase a teaser of a client project you’re currently working on

STORY IDEA: Share a client success story that you had a positive impact on and how you were able to achieve this

STORY IDEA: Discuss a recent obstacle you faced on a project and how you dealt with it

STORY IDEA: Walkthrough of a freebie / new service or product

STORY IDEA: Outline your tasks for the week ahead and what you’ll be working on for clients

STORY IDEA: Share an offboarding pic of a newly finished project (such as WeTransfer or a brand guidelines presentation)

STORY IDEA: Reshare client content that is relevant to your ideal audience to increase trustworthiness

STORY IDEA: Before and after shots of a project you’ve worked on

STORY IDEA: Share a new design trick you recently picked up

STORY IDEA: Talk about your favourite business tools that you use to run your business processes more smoothly

STORY IDEA: Provide an availability update for project work and link your enquiry form

STORY IDEA: Use a fun buzzword to get ideal clients to slide into your DMs

STORY IDEA: Host an AMA and answer as many questions as you can

STORY IDEA: Reshare your older content to drive new traffic to it

STORY IDEA: Send your audience to one of your other platforms to help build cross-channel community

STORY IDEA: Share an exciting achievement or a goal you’d like to reach within your business