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Marketing 1
Marketing 1
Jack Derby,
Professor of the Practice, Tufts University
• Increased revenue
• Higher margins
• Lower expenses
• Lower inventory
Value Letters © 2011-2018 ManagingAmericans.com, LLC
• Shorter sales cycles
• More qualified leads
• Higher employee retentions
Customers
Investors Prospects
Suppliers Employees
EPOC
#1 is a simple challenge…
Singing in the Shower ©IKYKE
– …pays attention to 52
• The Marketing Plan is the framework for how the tactics will be
assembled and executed
– Strategy of Markets, Product, Pricing, Placement & Promotions
– Personas, Geography, Research, Branding, Tactical
Campaigns, Timing, Competitors Costs, Budgets, & Forecasts,
– Control & Measurements