Bădescu Alice Alexandra

Grupa 1, anul II, CRP

Homework 4

Ex. 1. A.

1. Competitive advantage;
2. Marketing strategy;
3. Product portfolio;
4. Brand identity;
5. Market segmentation;
6. Customer retention.

Ex. B.

1. Mix;
2. Profile;
3. Price;
4. Exporter;
5. Target;
6. USP;
7. Audience;
8. Plans.

Language review:

Ex. A.

1. Highly confidential marketing report;

2. Steadily improving balance sheet;
3. Market ambitious research programme;
4. Public relations new department;
5. Extremely impressive profit figures;
6. Overseas rapidly expanding operations.

Ex. B.

1. Market;
2. Marketing;
3. Trade;
4. Advertising;
5. Brand;
Bădescu Alice Alexandra
Grupa 1, anul II, CRP

6. Sales.

Ex. D.

1. Forward;
2. Consider;
3. Require;
4. Enclose;
5. Contact.

Ex. E.

Dear Sir,

Thank you for the brochures and posters, I am delighted to be recieving them.I would
like to express my interest in getting more copies of the brochure and poster, five copies to be
exact.

We are very interested in participating and would like to have as many of our staff
participating! And we want to share more information to as many people as we can in our
organisation.

Thank you, and I hope to hear again from you soon!

Best regards,

Ivan Gasperlin

Manager of Kommerz Bank, Ivan Gasperlin