Disney Parks

The Pancakes
OGL 355-Leading Organizational Innovation and Change
October 4, 2022
Dr. Brent Scholar
Jasmine Montano
Adrien Moon
Kristen Muniz
Colton Stanley
Jameson Still
 Agenda

Disney Parks and their:

● Organizational Structure
● Leadership
● Environmental Analysis
● SWOT
● Competitive Advantage
● Recommendations
 Who We Are

❖ Slogan: “Where Dreams Come

True”
❖ Six international Parks
❖ World Leader in Entertainment
and Information
❖ Iconic Disney Characters
 Organizational Structure

Decentralized Cooperative Multidivisional Structure: Common is

diverse companies with a large range of operations, especially
internationally (Williams, A., 2019).

Three elements of Disney’s corporate structure

1. Business Segments and Division (Media networks, Parks, Resorts)
2. Centralized Functional Group
3. Geographical Divisions
 Leadership
Chairman, Disney Parks
Josh D’Amaro

President, Disneyland Resort

Ken Potrock

Senior Vice President, Disneyland

Resort
Mary Niven

Vice President, Disney California

Vice President, Disneyland Park
Kris Theiler
Vice President, Disneyland
Adventure Park and Downtown Disney
Resort Hotels and Aulani
District
Elliot Mills
Patrick Finnegan
 Environmental Analysis
● Threat Level of New Entrants
○ Low
● Bargaining Power Level of Buyers
○ Low
● Bargaining Power Level of Suppliers
○ Medium
● Threat Level of Substitute Products
○ Low
● Threat Level of Industry Rivalry
○ Low
● Target Market
○ Middle Income families with young
children.
 SWOT Analysis
Strengths
● Iconic attractions
● Large attraction base
● Worldwide recognition
● Long history of success
Opportunities
● Onboarding top influencers such as
MrBeast or Charli d’Amelio for exclusive
park branding campaigns and products.
● Create limited edition seasonal or park
themed products.
● Park subscription services that provide
exclusive benefits
● Partner with rival companies to form an
alliance, such as Universal or Sony, for
special days that temporarily merge
large brands such as Harry Potter and
Marvel themes.
Weaknesses
● High costs to own and operate
● Reputation of being a company for kids
● Tickets are pricey which makes it less
accessible to all socioeconomic groups
● Limited number of amusement parks in
comparison to their competitors
Threats
● Competition , such Universal Studios,
SeaWorld and LegoLand
● Inflation - such as going on currently in
this economy
● Non-Specificity - they are a Jack-Of-All-
Trades
● Locations - they only have theme parks in
well developed countries
.
 SWOT Analysis of Disneyland Parks

Key Strengths
a. Iconic Attractions
b. Worldwide Recognition

Key Weaknesses
a. High Costs to Own and Operate
b. Limited Number of Amusement Parks in Comparison to Their
Competitors
 SWOT Analysis of Disneyland Parks Contd.

Key Opportunities
a. Onboarding top influencers such as MrBeast or
Charli d’Amelio
b. Park subscription services that provide
exclusive benefits

Key Threats
a. Non-Specificity - they are a Jack-Of-All-Trades
b. Competition, such Universal Studios,
SeaWorld and LegoLand
 Disneyland Parks Competitive Advantage
● What is competitive advantage?
○ Being able to do something others
can’t do or being able to do it better
than competitors.
● Disney’s strategy: Utilize product
differentiation
● Imagineering Research and Development
Team
○ For the past 65 years, this team has
been creating and implementing
entertainment experiences globally.
 Disneyland Parks Competitive Advantage Contd.
The point of view for Disney is: RBV.

The RBV point of view focuses on the resources a company has at its disposal and how those resources
can promote the company’s competitive advantage

For a resource to be unique and beneficial to a company’s competitive advantage it must:

● add value
● be rare
● be exploitable
● Be hard to duplicate and substitute

Disney Parks Possess:

● Innovative Attractions that are unique and hard to duplicate.

● Disney’s competitive advantage relies on its ability to produce a product that differentiates itself
from the competition.
 Recommendations
○ Disney connects with Youtube influencers to create
unique opportunities exploited the current influencer
market
○ Capitalize on brand opportunities with industry rivals
such as Universal Studios
○ Imagineer integration into external companies on
temporary basis to inspire creativity and expand
innovation
○ Generate Disney membership exclusives that create
individual milestones based on each individual customer
 Conclusion
○ Disney Theme parks will continue to innovate so that Disney Theme Parks will remain “the
happiest place on earth”.
○ Such innovations further entrench the company as the premier theme park brand in the
world.
○ Implementing strategies that are exclusive and unique to the Disney Theme Park Brand.
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