KSK FOOD PRODUCTS

PRODUCT BRIEF

CATEGORY : TARGET LAUNCH DATE:

BRAND : APPROVED BY:
PROJECT NAME : Marketing Head:
DATE SUBMITTED : General Manager:
SUBMITTED BY :

PROJECT What is the project all about?

DESCRIPTION:

PROJECT Why was the project established?

BACKGROUND: Provide market, competitive and / or consumer basis to justify project attractiveness

KEY Indicate brands / products currently in the market that will be used as benchmark
COMPETITORS / for the product to be developed.
BENCHMARK:

PRODUCT IDEA: Description of product being requested for development

Product characteristics
Any suggestions, leads or current products in the market that can be used as
starting point
Visual help if possible

MANDATORIES: Indicate any requirement which will have to be included or considered when
developing the product

SUCCESS What will make us win vs. competitors?

ELEMENT:

TARGET Indicate price and unit of measure

CONSUMER
PRICE:
COST Indicate cost target and unit of measure; indicate what should be included in the
CONSIDERATION: cost