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    SBB Dewan University: HEC Course Outline

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    NasrullahKhan
    This course outline covers 13 themes related to marketing over 13 weeks for a class at SBB Dewan University. Themes include understanding marketing, marketing environment, organization and marketing strategy, managing marketing information, consumer and business markets/buyer behavior, customer-driven marketing strategy, product/brands/services, price and pricing, marketing communication, place/distribution, sustainable marketing, and digital marketing. Students will complete 4 quizzes and 2 assignments over the course of the term.

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    SBB Dewan University: HEC Course Outline

    Uploaded by

    NasrullahKhan
    8 views1 page
    This course outline covers 13 themes related to marketing over 13 weeks for a class at SBB Dewan University. Themes include understanding marketing, marketing environment, organization and marketing strategy, managing marketing information, consumer and business markets/buyer behavior, customer-driven marketing strategy, product/brands/services, price and pricing, marketing communication, place/distribution, sustainable marketing, and digital marketing. Students will complete 4 quizzes and 2 assignments over the course of the term.

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    This course outline covers 13 themes related to marketing over 13 weeks for a class at SBB Dewan University. Themes include understanding marketing, marketing environment, organization and marketing strategy, managing marketing information, consumer and business markets/buyer behavior, customer-driven marketing strategy, product/brands/services, price and pricing, marketing communication, place/distribution, sustainable marketing, and digital marketing. Students will complete 4 quizzes and 2 assignments over the course of the term.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views1 page

    SBB Dewan University: HEC Course Outline

    Uploaded by

    NasrullahKhan
    This course outline covers 13 themes related to marketing over 13 weeks for a class at SBB Dewan University. Themes include understanding marketing, marketing environment, organization and marketing strategy, managing marketing information, consumer and business markets/buyer behavior, customer-driven marketing strategy, product/brands/services, price and pricing, marketing communication, place/distribution, sustainable marketing, and digital marketing. Students will complete 4 quizzes and 2 assignments over the course of the term.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    HEC Course Outline

    SBB DEWAN UNIVERSITY

    Week 01
    1 Theme 1: Understanding Marketing
    Week 02
    2 Theme 2: Marketing Environment
    Assignment No.1
    Week 03
    3 Theme 3: Organization and Marketing Strategy
    Week 04
    4 Theme 4: Managing Marketing Information
    GDB No.1
    Week 05
    5 Theme 5: Consumer Markets And Consumer Buyer Behavior
    Quiz No.1
    Week 06
    6 Theme 6: Business Markets And Business Buyer Behavior
    Week 07
    7 Theme 7: Customer Driven Marketing Strategy
    Quiz No.2
    Week 08
    8 Theme 8: Product, Brands and Services
    Quiz No.3
    Week 09
    9 Theme 9: Price and
    Pricing
    Quiz No.4
    Week 10
    10 Theme 10: Marketing Communication
    Week 11
    11 Theme 11: Place/Distribution
    Week 12
    12 Theme 12: Sustainable Marketing
    Week 13
    13 Theme 13: Digital
    Marketing

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