I.

MARKET STUDY

a. Objective
Demand for the product is always the starting point of all financial
discussions, giving importance and a good focus on the market is the
consideration.

The Market study aims to determine the following:

1. The size, nature and growth of total demand
2. Nature of competition
3. The description and price of the product to be sold; and
4. The appropriate marketing program for the product

b. Customers
Customers are referred to as the most important indicator to know if a
feasibility study is a viable in determining whether a certain starting
business is going to get well or not. And to give the proponents the idea on
how to satisfy their prospect customer needs and wants.

Target Market are as follows:

a. Cebu Mitsumi Inc. (20,000+ employees in 2 shift 6-6)
b. Cebu Technology University (1.4km/4mins. Ride)
c. Residence of Sabang, Danao City, Cebu (16k Population FY2015)
d. Online order (Food/Grab)

c. Competitors
Within a market, businesses are faced by direct competitors. These are firms that
produce the same or very similar goods. With regards to our consideration about our
competition.

Direct Competitors:
a. Tambayan Angel Siomai Food House sales range to 2k-4k MinMax
b. Carenderia sales range to 3k-5k MinMax
c. Unliwings sales range to 2k-4k MinMax
d. Thalia’s Restobar & Grill sales range to 3k-7k MinMax
e. Pungko-pungko (Bike w/ sidecar) 7k-10k MinMax
f. Aldes Beef Pares At iba pa sales range to 2k-4k MinMax

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 I. Structure Organization and Operation
a. Organizational Chart

Supervisor

Admin Cashier/Cook
1 head 2 heads
1 rotational Reliever/Substitute for Day-off crew

b. Store Operation
Store

Operating Days Time

Monday-Sunday 10:00AM-10:00PM (2 Shift)

c. Shifting of Crews – Mother Station

Crew Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1st 10:00am– 10:00am– Off Off 10:00am– 10:00am– 10:00am–

Shift 7:00pm 7:00pm 7:00pm 7:00pm 7:00pm

2nd 1:00pm – 1:00pm – 1:00pm – 1:00pm – 1:00pm – 1:00pm – 1:00pm –

shift 10:00pm 10:00pm 10:00pm 10:00pm 10:00pm 10:00pm 10:00pm

Note: Day-off schedule subject to change

Reliever crew should be at Opening schedule for the following reason:
a. Store personnel has a full responsibility for cash count, inventory and
reporting
b. Reliever can go home early

d. Employee Salary

Personnel Salary (Daily Rate) Salary (Month)

Cashier (1) 435.00 13,050.00

Cook (1) 435.00 13,050.00

Total 870.00 26,100.00

Total Projected
870.00 26,100.00
Salary

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 II. SURVEY RESULT ANALYSIS
The survey conducted at Mandaue Centro branch and will have a direct
impact to other branch.
a. How would you rate the quality of our food? (1 to 10 or Poor to Excellent)

b. What did you like most about our food?

For Mandaue Centro - Suggestion to improved our products and services.

Responden
t Concerned
11 -Small area, lack of table and
chair and no cover
-expose to sun
4 lack of manpower
1 Cleanliness
2 improve sauce
1 puso not cut (hard to open)
1 soup 69 not hot

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III. MARKET DEMAND ANALYSIS

a. Actual sales from November – December 2022

Quantity Sold from November 2nd week to December 2022

Peso Value Sold from November 2nd week to December 2022

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 b. 10% of sales from direct competitor + average previous sales of Berto’s

IV. Financial Analysis

Projected Income Statement
YEAR
  BASE MONTH 1st Q 2nd Q 3rd Q 4th Q
TOTAL
125,7 377,1 384,7 392,4 404,1
Sales
23 70 13 07 80 1,558,470
58,1 174,3 177,7 181,3 186,7
Cost of Goods Sold
03 08 94 50 91 720,244
67,6 202,8 206,9 211,0 217,3
Gross Profit
21 62 19 57 89 838,227
Operating Expenses:
         
(OPEX)  
26,1 78,3 78,3 78,3 78,3
Salaries Expense
00 00 00 00 00 313,200
Depreciation Expense
- - - - - -
12,5 37,5 37,5 37,5 37,5
Rent Expense
00 00 00 00 00 150,000
3,4 10,4 10,4 10,4 10,4
General Admin Expense
77 31 31 31 31 41,722
2,4 7,4 7,4 7,4 7,4
SSS Premium
90 70 70 70 70 29,880
1,2 1,2 1,2 1,2 1,2
Supplies Expense
57 57 57 57 57 5,029
2,1 6,5 6,5 6,5 6,5
13th month Pay
75 25 25 25 25 26,100
3 1,1 1,1 1,1 1,2
Taxes and Licenses
77 32 54 77 13 4,675
5 1,5 1,5 1,5 1,5
Philhealth
22 66 66 66 66 6,264
5,3 15,9 15,9 15,9 15,9
Utilities Expense
00 00 00 00 00 63,600
2 6 6 6 6
Pagibig
00 00 00 00 00 2,400
6 1,8 1,9 1,9 2,0
Miscellaneous Expense
29 86 24 62 21 7,792
55,0 162,5 162,6 162,6 162,7
Total Operating Expenses
27 66 26 88 82 650,663
12,5 40,2 44,2 48,3 54,6
Profit before Income Tax
94 95 92 69 07 187,564
3,1 10,0 11,0 12,0 13,6
Income Tax
48 74 73 92 52 46,891
9,4 30,2 33,2 36,2 40,9
Net Income
45 22 19 77 55 140,673
Net Income % 7.5% 8.0% 8.6% 9.2% 10.1% 9.0%

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Financial Analysis
1% of Mitsumi employees, plus residents of Sabang and CTU. The target market
will be 100 persons at a minimum order of Php55 (1 rice, 1 drink, and dish).
Projected Income Statement
YEAR
  BASE MONTH 1st Q 2nd Q 3rd Q 4th Q
TOTAL
165,0 495,0 504,9 514,9 530,4
Sales
00 00 00 98 48 2,045,346
76,2 228,7 233,3 238,0 245,1
Cost of Goods Sold
54 63 38 05 45 945,252
88,7 266,2 271,5 276,9 285,3
Gross Profit
46 37 62 93 03 1,100,094
Operating Expenses:
         
(OPEX)  
26,1 78,3 78,3 78,3 78,3
Salaries Expense
00 00 00 00 00 313,200
Depreciation Expense
- - - - - -
12,0 36,0 36,0 36,0 36,0
Rent Expense
00 00 00 00 00 144,000
3,4 10,4 10,4 10,4 10,4
General Admin Expense
77 31 31 31 31 41,722
2,4 7,4 7,4 7,4 7,4
SSS Premium
90 70 70 70 70 29,880
1,6 1,6 1,6 1,6 1,6
Supplies Expense
50 50 50 50 50 6,600
2,1 6,5 6,5 6,5 6,5
13th month Pay
75 25 25 25 25 26,100
4 1,4 1,5 1,5 1,5
Taxes and Licenses
95 85 15 45 91 6,136
5 1,5 1,5 1,5 1,5
Philhealth
22 66 66 66 66 6,264
5 1,5 1,5 1,5 1,5
Utilities Expense
00 00 00 00 00 6,000
2 6 6 6 6
Pagibig
00 00 00 00 00 2,400
8 2,4 2,5 2,5 2,6
Miscellaneous Expense
25 75 25 75 52 10,227
50,4 148,0 148,0 148,1 148,2
Total Operating Expenses
34 02 81 62 85 592,529
38,3 118,2 123,4 128,8 137,0
Profit before Income Tax
12 35 81 31 17 507,565
9,5 29,5 30,8 32,2 34,2
Income Tax
78 59 70 08 54 126,891
28,7 88,6 92,6 96,6 102,7
Net Income
34 76 11 23 63 380,674
Net Income % 17.4% 17.9% 18.3% 18.8% 19.4% 18.6%