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Executive Summary
Executive Summary
EXECUTIVE SUMMARY
I. Overview
Berto’s Habhaban is Virginia Farms, Inc.’s first venture into the ready-to-
eat food business. It is an innovation of the traditional pungko-pungko food
concept to a higher level while maintaining its pocket-friendly prices.
V. Keys to Success
Availability of Soup69 products at all times.
Most competitors struggle on rainy days since no one wants to dine
there, but Berto's offers a cozy space with tint, so people come there to
eat.
Pocket-friendly prices.
Business Development
VI. Financial Summary
The income statement is predicated on the idea that 10% of sales from
direct competitors will be transferred to Berto's, in addition to Berto's daily
average sales.
VII. Recommendation
The 1% of Mitsumi employees, plus residents of Sabang and CTU were
yet another to take the market into account. At a minimum order of Php55 (1
rice, 1 drink, and dish), the target market will be 100 persons. This would
result in a sales volume of Php5,500 per day for the store, which will result in
a projected net income of Php28,734, or 17.4%.
Business Development