YouTube Bumper Ads

YOUTUBE BUMPER ADS
CREATIVE OPTIONS
Prepared by Brand team
Marketing & Product Development A
YOUTUBE BUMPER ADS CREATIVE OPTIONS
A. Objectives:
 To make Home Credit brand more familiar with customers’ language

 To educate customers about Home Credit services & key selling points
 To build Home Credit brand is the top of mind of consumer finance in
Vietnam market
B. Target Audiences:
 Male / Female aged 25 – 45

 Low & middle income (5 – 20 millions VND)
 Safe finance oriented & be interested in promotion, price reductions, cheap products… for
higher living standard
 Used to have google search “installment loan”, OR both search “loan”+”electronic appliances”
(such as laptop, phone, ipad, washing machine, fridge, tivi) OR “loan”+”motorbike
C. Message:
 Deliver key message:

• “Home Credit” – the trustful companion to improve customers’ living, bring valuable and
miracle things for customers”
• “Home Credit” – accompany with you to enjoy life
 Get customer through the end-benefit of “fastest approval time, simplest procedure”. It’s
also the typical differentiate between us vs. our competitor
D. Format:
 Length: 06 seconds
 Non-skippable bumper ads before certain videos
 5 million view bumper (1 million x 5 frequencies) with banner reminders
 Tone & manner: funny / emotional, attractive, easy to remember
E. Bumper Ads Idea Options
Option 1
Option 1: Funny movements
a. Storyboard: Business man with funny dances
 Home Credit is professional, but very friendly and flexible
b. Advantages:
• 1 model but showing various moves in horizontal term, thus, audiences might see 3
different moves continuously.
• Funny & attractive dances, if combined with funny music effects  easy to catch audiences’
attentions, make them curious and seek to watch again to get more information
• White background  easy for further customization and add-in information
c. Disadvantages:
• Non-Asian model  not familiar with targeted customers
• In business manner  not much suitable to Home Credit targeted customers
• Hard to link and make Home Credit message to be related to the storyboard
Option 1
00:01 00:02
00:02
 Time: second 1st – 2nd

 Content: The business man appears and moves his body in 3 different funny dances
in first 2 seconds
Source: https://www.shutterstock.com/video/clip-4524575-stock-footage-businessman-does-various-funny-dances-against-white-
background.html?src=search/k_bM7IUm_GeEd20YNF-3Cg:1:34/3p
Option 1
00:03 00:04
 Time: second 3rd – 4th

 Content: The business man continues moving his body in 3 other different dances
E. Bumper Ads Ideas
Option 1
00:05 00:06
 Time: second 5th – 6th

 Content: Home Credit logo will also appears in horizontal as the video pace, stops
at the center of the screen and last till the end of the ads. “Enjoy your life with
Home Credit” can be displayed at the same time with logo for clearer meaning.
Option 1
Option 2: Exciting expressions
a. Storyboard: Girl with different positive face expressions
 Happy when knowing Home Credit and its best services
b. Advantages:
• Asian model  more familiar with targeted customers
• The model stands in one place  the audiences can be more focused on the screen
• Many positive face expressions with jumping and screaming  strongly showing joy
manner  easy to surprise audiences and help them understand the meaning of video
• Easy to indicate the message to the storyboard
c. Disadvantages:
• The model and video idea were already used by many other brands  audiences be
familiar with this model and idea  not make them curious for searching more information
and might cause other brands association.
• Require longer time to show needed attractive expressions
• Colorful background  might have to change for customization
Option 1
00:01 00:02
 Time: second 1st – 2nd

 Content: The girl jumps out with extremely exciting expression on her face. She
continues laughing and pointing to audiences
Source: https://www.shutterstock.com/video/clip-2112257-stock-footage-excited-winner-woman-celebrating-winning-something-very-
happy-ecstatic-woman-jumping-and-screaming.html?src=search/fkYvpjcyvjFjMe2rvYDvaA:1:23/3p
Option 1
00:03 00:04
 Time: second 3rd – 4th

 Content: She continues screaming, as well as using her fingers (liked) to express
clearer her satisfactions and emotions.
Source: https://www.shutterstock.com/video/clip-2112257-stock-footage-excited-winner-woman-celebrating-winning-something-very-
happy-ecstatic-woman-jumping-and-screaming.html?src=search/fkYvpjcyvjFjMe2rvYDvaA:1:23/3p
E. Bumper Ads Ideas
Option 1
00:05 00:06
 Time: second 5th – 6th

 Content: Home Credit logo will also appears in professional term at the center &
last till the end of the ads. “Enjoy your life with Home Credit” can be displayed at
the same time with logo for clearer meaning.
THANK YOU
A

YouTube Bumper Ads - Creative Options 19.12.2016

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 To make Home Credit brand more familiar with customers’ language

 Male / Female aged 25 – 45

 Deliver key message:

E. Bumper Ads Idea Options

E. Bumper Ads Idea Options

 Time: second 1st – 2nd

E. Bumper Ads Idea Options

 Time: second 3rd – 4th

E. Bumper Ads Ideas

 Time: second 5th – 6th

E. Bumper Ads Idea Options

E. Bumper Ads Idea Options

 Time: second 1st – 2nd

E. Bumper Ads Idea Options

 Time: second 3rd – 4th

E. Bumper Ads Ideas

 Time: second 5th – 6th

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