In e-commerce, analytical data is the term used to describe the gathering, organizing, and

analysis of information on online sales and consumer behavior. Data on website traffic, product
views and transactions, consumer demographics, and the success of marketing campaigns are
some examples of this data. Analytical data can be utilized to spot trends, improve website
design and layout, boost marketing efforts, and boost sales.

Examples of analytical data samples that can be gathered and examined in e-commerce include
the following:

1. Website traffic data: comprises information such as the number of visitors to the website,
the pages they view, the length of time they spend on the website, and how they found
the website (e.g. through a search engine or a referral link). This information can be used
to spot patterns in website traffic, such as the most popular pages, and make adjustments
to the website to enhance user experience.

2. Product data: This includes specifics like the quantity of views and purchases for each
item, the typical cost of a purchase, and the quantity of reviews and ratings. This
information can be used to determine the most popular products, spot trends in consumer
preferences, and alter product choices and prices.

3. Customer demographics data: This comprises information such as a customer's age,

gender, location, and income. This information can be used to understand the
characteristics of the target market and develop more successful marketing efforts.

4. Marketing campaign data: This contains information such as the number of clicks,
conversions, and revenue generated by various marketing campaigns. The most
successful campaigns may be found using this data, which can also be utilized to improve
the marketing strategy.

5. Return and refund data: This contains data such as how many products were returned and
refunded, the reasons for the returns, and how many times the products were returned by
customers. To increase customer satisfaction, this information can be utilized to pinpoint
problems with the items or shipping procedure.
Art2Go, for example, can obtain useful insights into consumer behavior and preferences,
optimize the customer journey, and increase sales and revenue by collecting and analyzing these
data samples.

In e-commerce, the main types of Master Data are:

Customer Master Data: Contains information about customers, such as contact information,
purchase history, and payment details.

Product Master Data: Contains information about products, such as descriptions, pricing, and
images.

Vendor Master Data: Contains information about suppliers and distribution vendors, including
contact information, payment terms, and product offerings.

Order Master Data: Contains information about customer orders, such as order date, products
ordered, and order status.

Inventory Master Data: Contains information about stock levels, product availability, and lead
times.

Shipping Master Data: Contains information about shipping options, carriers, and shipping rates.

Payment Master Data: Contains information about payment methods, such as credit cards,
PayPal, and bank transfers.
Promotions Master Data: Contains information about discounts, promotions, and marketing
campaigns.

Asset Master data: Contains information of the assets owned by the business, the status, and
condition of each.

Reference Data: Contains information used to classify, categorize, and define other data, such as
product categories and unit of measure codes.