Profile We are Your friends for life, we are Eureka Forbes!

It dates back to 1982, when health ambassadors from Eureka Forbes, with a new concept of living in a clean environment and drinking water in its purest form knocked on your door. They called themselves friends for life and they proved that they indeed were. Eureka Forbes continues to be the best friend in Indian Households after three decades and the sentiments have not changed. Eureka Forbes is a part of the Shapoorji Pallonji Group and today it is a 13 billion INR, multi product and multi channel corporation. Incepted in 1982, we have put 29 years of consolidated efforts to become the undisputed leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. Being Asias largest direct sales organization, our force of 7500 direct personnel touches 8 million homes. We have one of the largest networks catering to more than 145 cities and 398 towns across the country. We also have a 15,000 strong dealer sales network and over 58 distributor strong Industrial Sales Network. Dedicated to the cause of providing healthier living, today we have successfully established ourselves as a business super-brand and our dedicated team works around the clock to make your lives healthier and more secure. We strive to provide the best after sales service, and to achieve the same we have over 1500 service centers and as many as 5800 company trained technicians who visit over 25,000 Indian kitchens daily! Our efforts have borne us fruits in the form of the numerous awards that we have received from time to time:

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Winner of 5 Prestigious UNESCO Water Digest Awards 2010-11. Winner of the Frost & Sullivan Award for the Best Company from the domestic point of use, Water treatment systems and Customer Service Leadership Award. We have been ranked amongst India's Most Admired Consumer Durable Companies. Awarded Best Employers 4 times in a row. Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards. Holds the distinction of been a case study at the prestigious Harvard Business School.

Vision A Happy, Healthy, Safe & Pollution Free Environment built on Trust & Lasting Relationships with customer Mission To build sustainable relationships with customers as their Friends for life by satisfying their evolving health, hygiene, safety and lifestyle through Our People whose entrepreneurial spirit and ambition is fuelled by a culture of pride, learning, earning and fun.

Our products and Services that reflect innovation, become quality benchmarks and provide real value for money. Our Policies and Practices which are fair, transparent, and constantly improved to maximize stakeholder satisfaction and achieve market leadership. Our Values CUSTOMER is the centre of our business. Integrity and highest ethical standards, mutual respect and trust in our working relationships, Communication that is open and two ways. Diversity of people, cultures and ideas, innovation and encouragement to challenge the status quo, continuous improvement, development and Learning in all that we do. Teamwork and meeting our Commitments to one another performance with recognition for results.

Code of Conduct: Territory: The representative will sell the products of the company to the customer's house/office within the specified boundaries/territories approved by the company. Information and Use of the Products: The representative will offer product details to the customer with a necessary product demonstration. Apart from this , more information is available in brochures, user maual or literature published/issued by the company. The representative shall not overstate or exaggerate claims/features of the product. The representative will inform the customer about any scheme with the products which are officially announced by the company. Standard and Quality of the Product: The representative will offer the details about the standard and quality of the products which are mentioned in the brochure, user manual/literature and which are confirmed by respective authorities by certificate. Technical Aspect: The representative will inform technical details to the customer which are mentioned in the brochure, user manual/literature. Price of the Product: The representative will offer the products to the customer on such price which is fixed by the company and there will be no deviation from the same. Promises: Verbal and Written. The representative will offer those promises which are fair and can be fulfilled within the company's policies. The representative shall give accurate and understandable answers to all questions from the customers regarding the product, price or any other matter related to the product or services. Commitment: The representative will offer those commitments which can be honoured within the company's policy and within the time frame given by the company. The representative will honour the commitment within the time frame given by the company regarding:

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Advances to be converted into sales Delivery of the products Installation of the products, if required Deputation of representative Within Warranty, Out of Warranty Within Contract, Out of Contract Need based Services Return of Goods: The customer would be provided a period of one week from the date of purchase to return the product if he/she is not satisfied with the same and would be eligible for a full refund of money. Fairness: The representative shall not abuse the trust of individual customers, shall respect the lack of commercial experience of customers and shall not exploit a customer's age, illness, lack of understanding or lack of knowledge of the language. Privacy : Personal or telephone contact shall be made in a reasonable manner and during reasonable hours to avoid intrusiveness. A representative shall discontinue a demonstration or sales presentation upon the request of the customer.

Business Practice: The customer is the sole focus of our business. We constantly direct all our efforts towards achieving maximum customer satisfaction by delivering products and services to the best value and quality. We strive to honor our commitments, implied or expressed to both our internal and external customers. We stress on integrity, transparency and consistency in all our dealings. We always strive to a trusting, mutually beneficial and long-lasting relationship with out business associates. We seek to maintain a warm, positive and friendly work environment where everyone shares a mutual feeling of respect for each other. We encourage teamwork, motivate and train our people to perfect their skills for the benefit of the individual and the organisation. We set, communicate and pursue clear operational guidelines and business strategies. We empower people at appropriate levels to achieve their goals. We recognize and reward merit and performance. We strive to make the organisation a responsible corporate citizen.

Indian short summary profile

Summary The Indian security industry has been growing at 20-25 per cent during the last 5-7 years. The recent terror attacks in Mumbai have turned the spotlight on this sector with users looking to procure hi-tech surveillance, detection, access control, perimeter security, fire fighting and specialized security equipment and services for rail, air, urban infrastructure, industry, schools, malls, hotels, and other strategic establishments to counter terrorism and other security threats. According to industry contacts, the security industry is estimated to grow from the current $ 2 billion to over $ 5 billion in the next 5 years. The electronic security systems market is the largest sub-sector which provides the maximum scope for imports.

Market Overview Indias globalization and rising security concerns in the aftermath of recent terrorist attacks have demonstrated the importance of electronic security equipment and services. The diversified requirement is driven by the demands from commercial establishments as well as government entities for protecting and safeguarding vital installations across the country. The perception on spend for security as an expense is now considered as an investment by the industry. Indias electronic security market is currently estimated at $ 500 million, of which about $ 100 million is imported from the U.S. Economic liberalization, development and terrorism have been and continue to be the largest factors contributing to the growth of the electronic security systems industry. Indias rapidly growing population and demand for industrialization has also impacted its market for services. Rapid growth in sectors such as telecom, ports airports, aviation, railways, road, energy, housing, construction and retail, coupled with the influx of multinational companies has been the driving force for creating demand for the security industry . The 70s saw the emergence of systems integrators with rapid acceleration in the 90s. Most systems worth their name were imported; indigenously assembled systems were largely import based. Trade liberalization resulted in the influx of global players like Honeywell, DE, Bosch, TYCO, Siemens and HID. High end products are being imported from several countries. U.S. leads the import market followed by U.K., Germany and Japan. A few manufacturers from Australia, France and Malaysia also export security equipment to India. Indias lack of organization within its safety and security sector has lead to discrepancies within the domestic market. This has lead business operations throughout India to strictly increase security measures in order to sustain control in trade operations. Now India allows security equipment manufacturers and producers to form collaborative efforts to legally manufacture and sell their products.