Name Vijayanand M

Question 1

Ans 3.1:-

If we see the change in the business working due to the pandemic it is

having a considerably good response from the digital business and as we
can see from the following metrics that the customer are liking the business
model and at the same time the business is also not shifting to downward or
the demand of the product is also not going down and the business demand
is increasing. The metrics which I am seeing the

1. no, of the customer visiting the website

2. No. of the repeated transaction done in a month 
3. Timing spent on the website.

All these metrics are making the business evaluation and also making
business to take a decision on the business structure.

Ans 3.2

i:- Conversion Rate:-  January

= Total no. of transaction (No. of transaction + No. of repeated transaction) /

No. of Visitors

= (72250 + 21675) / 2,890,000 * 100

= 2.5%

February

= Total no. of transaction (No. of transaction + No. of repeated transaction) /

No. of Visitors

= (74670 + 23894) / 28,50,000 * 100

= 3.46%

March

= Total no. of transaction (No. of transaction + No. of repeated transaction) /

No. of Visitors

= (90000 + 27900) / 3,000,000 * 100

= 3.93%

April

= Total no. of transaction (No. of transaction + No. of repeated transaction) /

No. of Visitors

= ( 122500 + 37975) / 3,500,000 * 100

= 4.59%

May

= Total no. of transaction (No. of transaction + No. of repeated transaction) /

No. of Visitors

= (113750 + 34125 ) / 3250000 * 100

= 4.55%

ii:- The average revenue per transaction:-

January

Average No. Per Transaction = Total Revenue / No. Of user

ANPT = 2500000 / 2890000-55%

2500000/1300500 = 1.92

February

Average No. Per Transaction = Total Revenue / No. Of user

ANPT = 4000000 / 2850000-51%

4000000/1396500 = 2.86

March

Average No. Per Transaction = Total Revenue / No. Of user

ANPT = 3500000 / 3000000-47%

3500000/1590000 = 2.20

April

Average No. Per Transaction = Total Revenue / No. Of user

ANPT = 4500000 / 3500000-45%

4500000/1575000 = 2.85

May

Average No. Per Transaction = Total Revenue / No. Of user

ANPT = 4000000 / 3250000-42%

4000000/1885000 = 2.12

 
ii) % of repeated transactions

January

% of repeated transactions

72250-21675 = 50575

2890000-55% bounce rate

2890000-1589500 = 1300500

50575/1300500*100

=3.89%

February

% of repeated transactions

74670-23894 = 50776

2850000-1453500 = 1396500

50776/1396500*100

=3.63%

March

% of repeated transactions

90000-27900 = 62100

3000000-1410000 = 1590000

62100/1590000 = 3.90%

April

% of repeated transactions
122500-37975 = 84525

3500000-1575000 = 1925000

84525/1925000 = 4.39%

May

% of repeated transactions

113750-34125 = 79625

3250000-1365000 = 1885000

79625/1885000 = 4.22%

If we see all the metrics and compare every month data like the conversion
rates so it is increasing month by month and that is something good when
the business is having a high conversion rate and month by month
calculation is been done. The Average per transaction I also increasing and
for that business is increasing and the transaction is all about which is the
goal of the business in online business. Where the repeated transaction is
also incresing and which is the also the win situation where the business is
having the customer or success to retain the customer who are doing the
repeated transaction whether to trade discount rebate or other dicount
feature which is like by the cutimer online.