SEPTEMBER | 2032 01 W W W.O L A FA N D B J O R N .

C O M

OLAF
& BJÖRN
DESIGN
PITCH DECK 1
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OLAF
& BJÖRN
DESIGN
PITCH DECK
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01 INTRODUCTION
02 BRAND AUDIT
03 OUR PROPOSAL
DESIGN PROPOSAL
TIMELINE
BUDGET
04 CASE STUDY
05 ABOUT US

AGENDA
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01

INTRO
DUCTION
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HELLO, WE ARE OLAF

& BJÖRN. NICE TO MEET
YOU. 

S T I D E R C OTO H P ©
Olaf & Björn is a design agency established in
2002 in Brooklyn, New York.

We build human brands that people love.

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02

BRAND
AUDIT
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TIMES HAVE CHANGED, AND SO HAVE

YOUR CUSTOMERS.

© P H OTO C R E D I T S

Your branding is a tad dated, and as time passes,

it's losing its relevance. Customers are flocking to
the edgier newcomers in the market.

How do you bring your style up to date while

retaining what made people fall in love with you
in the first place? 
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"DESIGN ADDS VALUE FASTER

THAN IT ADDS COSTS."
- JOEL SPOLSKY -
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03

OUR
PROPOSAL
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THE PROPOSAL

It's time to bring your brand firmly into the here

and now. We propose to inject modernity and
spice into your current style to usher it into the
present (and future).

S T I D E R C OTO H P ©
Don't worry, your loyal customers will still see
elements of the company they know and love, just
with a fresh lick of paint. 
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MOODBOARD

© P H OTO C R E D I T S © P H OTO C R E D I T S © P H OTO C R E D I T S

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© P H OTO C R E D I T S © P H OTO C R E D I T S
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S T I D E R C OTO H P ©
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SDUBRAE

RIAHC
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COLOR PALETTE

#000000 #303030 #626262 # 6 6 5 74 7 #A3978B

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LOGO UPDATE
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PRODUCT SHOTS

© P H OTO C R E D I T S F LY I N G S N E A K E R
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S T I D E R C OTO H P ©
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© P H OTO C R E D I T S

S T I D E R C OTO H P ©
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TIMELINE

DEVELOPMENT
WEB DESIGN
COPY
CONCEPT
ANALYSIS

AUGUST SEPTEMBER O CTO B E R NOVEMBER DECEMBER JANUARY

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BUDGET

PHASE EXPECTED HOURS HOURLY RATE ESTIMATED TOTAL

Design 240 $60 $14,400

Copywriting 160 $60 $9,600

Strategy 124 $100 $12,400

Project Management 160 $85 $13,600

Estimated Total $50,000

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04

CASE
STUDY
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PROJECT NAME

VISUAL IDENTITY
WEBSITE
S T I D E R C OTO H P ©
(2031)
This is a recent project we undertook for a similar
client. 
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CHALLENGE SOLUTION
A well-loved consumer brand was losing We took the core elements of their brand and
customers fast. The reason? They weren't added a slight twist to make it feel fresh and
appealing to a younger audience.  relevant. 

© P H OTO C R E D I T S
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© P H OTO C R E D I T S

S T I D E R C OTO H P ©
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S T I D E R C OTO H P ©

S T I D E R C OTO H P ©
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05

ABOUT
US
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WE ARE OLAF & BJÖRN, A DESIGN

AGENCY BASED IN BROOKLYN.

OLAF JANET BJÖRN JANET GEORGE

STERLING COOPER KUTNER WILLIAMS STONE

FOUNDER & CEO E X E C U T I V E C R E AT I V E D I R E CTO R DESIGN LEAD AC C O U N T D I R E CTO R PROJECT MANAGER

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WE BUILD HUMAN BRANDS THAT

PEOPLE LOVE.
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OUR PRINCIPLES

THINK CREATE PERFORM OPTIMIZE

Spend 50% of your time writing your Success comes from standing out,
headline Make it simple, but significant not fitting in If it's good, make it better
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OUR CLIENTS
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ADDRESS CONTACT
93 Madison Avenue 212 545 8914
New York, NY 10011 hello@olafandbjorn.com
www.olafandbjorn.com

THANK
YOU