Airbnb

Course: PR Specialisation
Enter Full Name: Tanisha Agrawal
 Airbnb redefined hospitality and belongingness,
being accepted, connected, and sharing by
rebranding itself. It made hospitality a major part
of its rebranding by having a new logo and making
its consumer feel loved even when travelling
anywhere in the world. Belongingness is
Which something that every traveller tries to connect
with the place they are travelling to and Airbnb
managed to portray that by rebranding itself.
Through its new ad commercials, Airbnb was able
element has to send out a message to its consumer and to all
travellers that Airbnb was not only easy to access
but also gave a sense of belongingness and love to
Airbnb wherever they travelled. The new logo, People,
place, love and Airbnb, sent out a message that
Airbnb makes all that happen even when you
travel anywhere in the world. All of us wanted to
redefined? be accepted by others, which is a difficult thing to
feel while we are travelling to another city with
strangers around us, Airbnb has managed to make
Justify your the consumer feel that though it’s difficult it is all
possible with Airbnb. Being connected and sharing
your memories have always been major aspects
choice. of travelling and showcasing that in the ad Airbnb
has also managed to make its consumer feel that
it is easy to do that with Airbnb.
Identify which Asset Technique

principle has Logo SCAMPER

been applied
from SCAMPER Belo Combine is the SCAMPER
technique which has been

on Belo? Specify used in the Belo logo.

Airbnb has managed to

the reason. combine, People, places,

love and Airbnb in its logo
 Noticeability – The ad showcased a lot of places a person
can travel and not only travel but feel like they actually live
there even if they are staying there for a day. There were
scenes where a family was actually staying and cooking
while they were just travellers. This would make the
consumer feel the moment and actually connect with

Evaluate the ad Airbnb.

Originality – The ad is original as we all know that this kind
of ad was never seen before. The ad showed places like

campaign Paris, LA and New York. Airbnb said in the ad that does not
go to LA or Paris but lives there.
Relevance – The ad feels very relevant with the tagline as

“Don’t go there. it makes the consumer feel that they are not only travelling
but also living there.
Memorability – The ad strategically portrays the memories

Live there” a traveller can make while travelling, leaving the consumer
to think that even they can do the same. The scenes played
in the ad make the consumer remember the ad even when
they are travelling anywhere and eventually they want to

using NORMS travel more and more.

Strategy – Airbnb by the ad has played with the
consumer’s minds in making them think that they can
actually create memories and be loved even when they
travel. Making the ad in such a way that it portrays
belongingness, love and affection even to the places
travelled.-
 Image Principle Applied

Identify the Image 1 Typography principle of

visual literacy has been

principle/principles used in the images in

which normal texts has

of visual ideas been portrayed as images

and them combined to
form the Airbnb Belo
applied in each Image 2
logo.
Hyper realism has been

image. used to depict the

message that you belong
anywhere. As we can see
that an octopus is outside
a mouse house.