Hands-on Exercise No.

1 Total Marks: 10
DigiSkills 2.0 Batch-03
Search Engine Optimization (SEO) Due Date: 24/11/2022

Instructions:
Please read the following instructions carefully before submitting this Hands-on Exercise:
 Use MS Word to prepare exercise solution.
 You may consult tutorials and videos if the concept is not clear.
 Your submitted exercise will not be considered/counted if:
 It is submitted after due date.
 It is not in the required format (.doc or .docx)
 It does not open, or file is corrupt.
 It is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, you shall be able to:

 Do keyword research using Google Keyword Planner Tool

 Refine the keyword research
 Problem Statement

Bill’s Bikes is a local bike store working in two cities in the USA. He has come to the SEO expert to get
his business’s website’s homepage rank higher for the search term “Bike stores in Los Angeles” and “bike
stores in Chicago”. Currently, Bill’s Bikes ranks on the second page for that search term. Your job as an
SEO person is to improve Bill’s Homepage ranking to include relevant content regarding “Bike stores in
Los Angeles” and “bike stores in Chicago”.

In this exercise, you are required to shortlist long-tail keywords against the keywords “Bike stores in Los
Angeles” and “Bike stores in Chicago” using the Keyword Planner Tool of Google Ads. The shortlisted
keywords in task 1 should have high monthly searches and low competition. And for the task 2, the
results should have buying intent like “rent a bike under 5$”, “mobile holder for bike”, etc.

Task 1:
1. Open the Google Keyword Planner tool by visiting https://ads.google.com/ (Sign-up is
mandatory).
2. Change the location from Pakistan to Los Angeles, USA.
3. Click on “Discover New Keywords”, write “Bike stores in Los Angeles”, and click on “Get
Results”.
4. From the displayed results select 5 relevant long-tail keywords and paste them into the word file.
5. Take a screenshot of the displayed result and insert it into the word document.
6. Change the location from Los Angeles, USA to Chicago, USA.
7. Get results for “bike stores in Chicago”.
8. Take a screenshot of the displayed result and insert it into the word document.
9. From the displayed results select 5 relevant long-tail keywords and paste them into the word file.

Task 2:
1. Now from the results of Task 1 broaden your research by adding “Bicycle accessories” for both
the results.
2. Shortlist 2 keywords that have buying intent and paste them into the Word file.
3. Also, take the screenshot of the displayed results and paste it into the Word file.

BEST OF LUCK 
How to submit solution file on LMS?

Please perform the following steps for submitting your solution using LMS:

1) Login to the LMS

2) Click on the Exercises button within the My Activities section

3) Click on the submit button to upload your Solution.

4) Keep in mind to upload your Solution in .doc or .docx format