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Types of MVPs
Types of MVPs
Wizard of Oz MVP
This MVP is one that gives a certain impression of your solution from the outside, but the inner
workings of the solution are actually something else. From the outside, this MVP looked like a
fully-functional system, but all the tasks that automated systems should have been doing were
being completed by a human.
A good example of this is Aadvark, the Q&A service that routed questions to other users who
were experts (via Instant Messaging routing). In the early days, Aadvark staff would just
manually post the questions to whomever was online to see who would respond and then would
manually post that answer back to the asker.
Landing Page
A landing page is a single page that:
Describes your product or service
Illustrates some advantages of using your product or service (your "unique value proposition")
Contains a button that lets interested visitors click to read more, join a mailing list, buy now or
some other action
Example: Joel Gascoigne of Buffer used a landing page to test his concept for his product that
automates future posting of social media at optimal times.
Smoke Test
A smoke test, or smoke testing, is a low-risk way to test desirability for a product or service.
Smoke tests allow you to test early signs of desirability for your product or service before you’ve
even designed your product or service, saving you time, money, and potentially a huge amount
of disappointment.
Crowdfunding MVP
This MVP type is a great way to generate monetary interest for your idea before you spend
additional time and money creating the full product or service.
Example: Oculus began with duct-tape VR headset prototypes and the founder’s gaming
industry connections. The founder of Oculus was able to demo his prototypes at E3 (a large
tradeshow for the gaming industry) and the demo went so well that interest grew online. A
Kickstarter campaign was launched to capitalize on the hype.
Explainer
Explainer videos explain what your product does, and why people should purchase it. It is a
good option for making a presentation about your service or product to users without even
creating it. The Dropbox MVP was famously presented in this format.
Example: In the case of Dropbox, Houston used a video as a minimum viable product to
validate his hypothesis that people wanted a file-sharing software that “just works like magic”.
The flocks of people signing up successfully validated his hypothesis.