Introducing:

Sabor saturdays
“Build your own taco”

Pitch by: Alia, Aleksi, Petra & Eileen

structure

01 02 03
Introducing Analysis of the Proposal for new
sabor sabor company service
 01
Introducing sabor sabor
introducing sabor sabor
● Small-sized, family-owned Mexican Restaurant
● Rotterdam-West
● Restaurant established 3,5 years ago
● Owned by Ana Liz and her husband
● Focus on ‘authentic’ Mexican dishes and drinks

Sabor = Flavor
 introducing sabor sabor
Product & Brand
● Authenticity! ‘Real’ Mexican food, drinks & experience
● Uniqueness! Anti mainstream and fast-food
● Quality! Fresh produce and knowledgeable staff

Target market
● Mexican-food lovers
● Mexican/ Latin-American communities
● Neighborhood

Consumer behavior
● Consumption of food & drinks
● Experiencing Mexican Culture
● Returning
 02
Analysis of the company
Getting to know sabor sabor
Visiting as customers
+ Welcoming atmosphere (Mexican
decorations, music, customers & staff)
+ Space: terrace & open kitchen
+ ‘Authentic’ Mexican feel

- Menu
- Presentation of the dishes
Customer survey
● 23 respondents
● Majority 26-35 years old
● 50 % Dutch
● Mostly positive feedback
● What can be improved in terms of…
○ Service
○ Menu
○ Special events, eg. King’s Day?
AREAS OF IMPROVEMENT?
Service Menu
● Presentation of dishes: ● The menu could be
plates and cutlery made more clear &
instead of baskets nice
● Meal size / price ratio
● Could be faster
● Location
Special events in sabor Sabor
 03
Proposal for new service
s
Sabor Saturdays

● Every Saturday is an
opportunity to build your
own Taco Combo

● Possibility of creating
great memories with
customers

● An event with the

possibility of being
developed
A brand new menu design
event outline recap
● Every Saturday
● Special “Build your own taco” menu
● Plates and cutlery part of the presentation of the
dishes
● Once a month (or every two months) a workshop of a
traditional Mexican dance or a Mexican music
performance
WHy? How?
Approach: Brand loyalty
● Uniqueness
● Loyalty
Uniqueness
● Sabor Saturday is something new and authentic
○ The approach is connected to original
Sabor-Sabor and Mexican values
○ The concept is not used by any other Mexican
restaurants (or in general)
○ Not only that it is highly valuable but also one of
a kind
● Possible future versions in addition with variety of
activities such as music/dance
Brand loyalty
● Sabor Saturdays = Sabor-Sabor Family

● The ability to create your own delicious signature tacos

● Comprehensive concepts in the Brand, Restaurant

architectural design, and Menus (also digital features)
¡gracias!
Appendix
Appendix
Appendix