My personal opinion is to make it big, you have to start small.

Find the right market,

 Look at your current customer base.
 Check out your competition.
 Analyze your product/service.
 Choose specific demographics to target.
 Consider the psychographics of your target.
 Evaluate your decision.
 Additional resources.

Do not just give up if you encounter a problem. Stick and believe

in your
products. Plan how to grow the business and always get ahead
of the competition. Know what will add value to your customers.
when you understand your customers and their needs, you will be
able to innovate new products and ensure your continued growth
and profitability.