Case Study Grading Rubric

Undergraduate Percentage Scale: 0.00 – 57.49% 57.50 – 76.24% 76.25 - 93.74% 93.75 - 100%
Undergraduate Scaled Score: 0.0 – 0.6 0.7 – 2.1 2.2 - 3.5 3.6 - 4.0
% Below Standard Approaching Standard At Standard Exceeds Standard
Clear explanation of key conflict issues 20% Shows little understanding of Shows some understanding of Shows adequate knowledge Shows superior
• The problems, scope, and seriousness the issues, key problems, and the issues, key problems, and of the issues, key problems, knowledge of the issues,
was clearly identified in the the company’s present the company’s present and the company’s present key problems, and the
discussions. situation and strategic issues. situation and strategic issues. situation and strategic company’s present
• There was a well-focused diagnosis of issues. situation and strategic
conflict issues and key problems issues.

Valid arguments; analysis of financial 20% Critical issues and key Critical issues and key Critical issues and key Critical issues and key
performance with relevant supportive problems that supported the problems that supported the problems that supported the problems that supported
detail Case Analysis were poorly Case Analysis were not clearly Case Analysis were partially the Case Analysis were
 Logically organized, key points, key identified, analyzed, and identified, analyzed, and identified, analyzed, and clearly identified,
arguments, and important criteria for supported. supported. supported. analyzed, and supported.
evaluating business strategies were
easily identified
 Critical issues and key problems that
supported the Case Analysis were
identified and clearly analyzed and
supported.
Appropriate analysis, evaluation, 20% Analysis of key change drivers Analysis of key change drivers Analysis of key change Analysis of key change
synthesis for the specific industry and the underlying the issues and the underlying the issues drivers and the underlying drivers and the
identified inadequate. were not identified. the issues were partially underlying the issues
 There was complete data on which to identified were clearly identified
base a thorough analysis
 Key change drivers underlying the
issues were identified.
 Synthesis, analysis, and evaluations
were clearly presented and supported
in a literate and effective manner.
Conclusions and recommendations are 20% Effective recommendations Effective recommendations Effective recommendations Effective
congruent with strategic analysis and/or plans of action not and/or plans of action and/or plans of action were recommendations,
 Specific recommendations and/or provided. inadequate. partially provided. solutions, and/or plans
plans of action provided. Specific data or facts necessary Specific data or facts were not Specific data or facts were of action were provided.
 Specific data or facts were referred to to support the analysis and referred when necessary to occasionally referred when Specific data or facts
when necessary to support the analysis conclusions was not provided. support the analysis and necessary to support the were referred when
and conclusions. conclusions. analysis and conclusions. necessary to support the
 Recommendations and conclusions analysis and conclusions.
were presented and supported in a
literate and effective manner.
Proper organization, professional
writing, and logical flow of analysis. APA
formatting
 Logically organized, key points, key
arguments, and important criteria for
evaluating the business logic easily
identified.
 Key points were supported with a well
thought out rationale based on
applying specific concepts or analytical
frameworks to the data provided in
the case.
 Proper grammar, spelling, punctuation,
3rd person objective view, professional
writing, and syntax.
20% Key points were poorly
identified and supported with
a well thought out rationale
based on applying specific
concepts or analytical
frameworks to the data
provided in the case.
Grammar, spelling,
punctuation, professional
writing, and syntax needs
significant improvement
Key points were not identified
and supported with a well
thought out rationale based on
applying specific concepts or
analytical frameworks to the
data provided in the case.
Grammar, spelling,
punctuation, professional
writing, and syntax needs
improvement
Key points were partially
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to the
data provided in the case.
Adequate grammar, spelling,
punctuation, professional
writing, and syntax
Key points were clearly
identified and supported
with a well thought out
rationale based on
applying specific
concepts or analytical
frameworks to the data
provided in the case.
Excellent grammar,
spelling, punctuation,
professional writing, and
syntax