Life Pen

MARKETING PROPOSAL

Presented by Kayes Dream Projject

PRODUCTS
Life Pen

- Premium distillate CBD

vape cartridges

Life Chews
- using halal gelatine,
infused with CBD isolate
Accessories (batteries)

Life Drops

- CBD drops are

formulated with a lipid
base carrier oil

Accessories
-Life Batteries
GOALS
Building a
product based
page from the Includes
scratch optmising the
profile and
Plan A launch preparing a
brand kit with
Campaign
the best suitable
colours, fonts ,
Branding variants of logos,
shipping card .
Attract
Potential Keeping the
Audience brand colours
similar all over
the social media.
Create a
sustainable
Audience Base

04
 Build a new page for US
& Existing page for South
Africa

6-15 likes max. on all posts.

3 followers
0 posts
About, Profile Picture
& Cover picture settled.
CONTENT PILLARS

INFORMATIONAL POST

PRODUCT POST

CONVERSATIONAL POSTS

VIDEOS/REELS RELATED POSTS

 Some Campaign Launch Ideas

Initial 6 posts can be dedicated to creating a hype

where we can ideate the posts with smokes and
infused oils. Basically putting out an indirect
message and not directly revealing the product.

We can reveal the brand with a logo animation post carried with the
visuals of the products along with their name.

We can follow a grid pattern where one line of the grid can have posts
related to benefits, facts, recent updates, etc of CBD oil and other
ingredients. We can also have creatives of some custom product offers
we come up with.

We can have highlights in chronological order ( feedbacks, products,

offers, stock updates)

The content should be interactive and have human touch to it. We can
have some pictures of people holding / using the product and for the
launch, we can have one video of the brand owner introducing the
brand.

Creative branding via festival posts

CONTENT STRATEGIES
To start up with the brand, 4 pieces of
content per week are going to be enough on
both Linkedin & Instagram.

Instagram is more of a photo, story,

carrousels & reel platform these days. we can
have 1-2 videos that can also be circulated
on whatsapp.

LinkedIn can have a profile video cover,

short articles & graphics posts.

In order to increase linkedin engagement,

we can often posts polls on stories and roll
out some recruitments.

We’ll check your insights to see when the

best times to post and based on that we'll
schedule the posts.
To keep the stories interactive we
will also work on using Instagram to
its fullest potential by using its poll,
questions, and link features.

We plan on creating reels as it has a

broader reach and is accessible to a
larger audience. For this, we would
be sending you requirements as and
when we have required them.

We will keep the captions light,

informative, relatable, and easy to
understand.
HASHTAGS
Hashtags are a crucial element when it
comes to the organic growth of an
Instagram profile.

We use a specific and targeted hashtag

strategy that involves the creation of
multiple hashtag groups that are tested
periodically when paired with your
posts.

These hashtags are changed regularly

based on the reach and visibility they
provide to your content.
Thank You !
Looking Forward To Work Together.

Call: +91 8368540725

Mail: kayesdreamprojject@gmail.com

Instagram:
https://www.instagram.com/kayesdreamprojject/