A PROJECT REPORT ON

MARKET ANALYSIS OF DALMIA PRODUCTS IN MAJOR AREAS

BY:SIDDARTH.P REG NO: 3511010680

IN DALMIA CEMENTS (BHARAT) LTD, TIRCHY

A Report submitted in partial fulfillment of the requirements of MBA program of SRM SCHOOL OF MANAGEMENT, SRM UNIVERSITY, CHENNAI

DISTRIBUTION LIST:
Company Guide: - Mr. Manivannan Faculty Guide: - Asst Prof. T.Velmurugan

BONAFIDE CERTIFICATE
This is to certify that the project work entitled MARKET ANALYSIS OF DALMIA PRODUCTS IN MAJOR AREAS in DCBL is a piece of work done by Siddarth, student of SRM School of Management, SRM University, under my guidance and supervision for the partial fulfillment of the course MBA, SRM School of Management, SRM University, Kattankulathur, Chennai.

To the best of my knowledge and belief the thesis embodies the work of the candidate himself and has been duly completed. Simultaneously, the thesis fulfills the requirements of the rules and regulations related to the institute and I am assured that the project is up-to the standard both in respect to the contents and language for being referred to the examiner.

Head of MBA
Dr. Jayashree Suresh

FACULTY IN-CHARGE
Asst Prof.T.Velmurugan

Date: AUGUST 2011 Station: Chennai

DECLARATION
I hereby declare that the project report entitled MARKET ANALYSIS OF DALMIA PRODUCTS IN MAJOR AREAS is the produce of my sincere effort. This Summer Internship Project Report is being submitted by me alone, at SRM School of Management, SRM University, Chennai, for the partial fulfillment of the course MBA, and the report has not been submitted to any other educational institutions for any other purpose.

Date: AUGUST 2011

Signature

Acknowledgement

It is my honor to get an opportunity to pursue my summer internship with Dalmia Cement (Bharat) Ltd,, Tirchy . I would like to thank Dalmia Cement (Bharat) Ltd. for giving me an opportunity to undertake a summer internship in the company. I express my sincere thanks to Mr.T.Venkatesh, Asst. Executive Director for giving me opportunity and permission, to undertake this project in Marketing Department in their esteemed Organization. I extend special gratitude to Mr.Manivannan , for helping me throughout the project and guiding me extensively in its execution. I am obliged by the support extended by everyone at the Dalmia Cement (Bharat) Ltd., Tirchy.

PREFACE
Practical knowledge has inestimable value for a student because theoretical knowledge is incomplete if it is not correlated with the practical knowledge. The work and experience gained during this period has increased my knowledge many folds. In this limited space and restricted standard a brief and comprehensive marketing analysis has been produced in the light of recent work and latest information available from various sources. Today's world is a business world. Any business organization is a dynamic entity. Users of Marketing analysis can have better insight into the product strengths and weakness of the firm if they properly analyze, establishing proper relationship, information reported in these statements. The most important task of a marketing manager is to interpret the information in such a manner that it can be well understood by the people who are not well versed in product information figures. It is in this context that I have taken up the study entitled "Market survey for Dalmia products in major areas : OF Dalmia Cements (Bharat) Ltd."