Professional Documents
Culture Documents
Queen Narrative Tourism
Queen Narrative Tourism
Queen Narrative Tourism
A Narrative Report
On
On-the-Job Training
IN
Baguio City Tourism Office and Special Events
(Baguio City)
Presented to
School of HRS/HRM and Tourism Management
Urdaneta City University
Submitted by:
Queenzel B. Serdeniola
August 13, 2019
Acknowledgement
First of all, I would like to thank Almighty God, for his unconditional
love and for all the blessings he is showering upon me each day of my life.
With love and gratitude, I thank him for guiding me during my Internship
Training and for making this training a possible one. I thank him for keeping
me and my love ones always safe especially when I was travelling from
apartment (Imelda Village) to my workplace (City Tourism Office) and vice-
versa, for giving me enough knowledge and ability to perform each task that
was assigned to me, and for all the challenges he has given me that made
me stronger than ever. I thank him for his comfort during the times that I
am about to give up and for healing me when I was sick. By his grace, I was
able to finish this training without any conflict.
I. Preliminary Parts
A. Title
B. Acknowledgement
C. Introduction
II. Body
Chapter 1 Background Information about the Training
Establishment
Chapter 2 Compilation of Weekly Progress Report
Chapter 3 Assessment of the practicum/OJT Program
(What have I learned from the experience?)
(My experience with the other people around me)
(The most memorable event during my practicum)
(What can I recommend for the improvement of the
practicum?)
(My advice to those who will take the practicum)
Appendices
MISSION: The City Government, through the City Tourism Division attached
to the Office of the City Mayor, in partnership with the different key
city and national offices concerned with tourism, recreation and
special events; Non-Government Organizations (NGO); and
People’s Organizations (PO); based on its underlying vision, do
hereby aspire to make Baguio the “Tourism Mecca” of the North.
VISION: Baguio, within the next three years, is envisioned to be a model city
of:
A. ECO-TOURISM
The City Government in partnership with the different key city and national offices
concerned with tourism, recreation and sports; Non-Government Organizations (NGO);
and People’s Organizations (PO), based on the aforementioned vision, do hereby set
the following objectives, achievable within the next three years, as continuing steps to
achieve its mission.
A. ECO-TOURISM
THE BIRTH OF THE CITY TOURISM CODE OF 1997: A HISTORY OF THE CITY
TOURISM OFFICE AND THE BAGUIO TOURISM COUNCIL
The Baguio Tourism Code was approved by the City Council of Baguio September 22, 1997.
Officially known as Ordinance No. 044 series of 1997, the Code was basically created to address
the need to standardize all facilities relating to tourism (i.e. accommodation rates, classifications of
accommodations, comfort rooms, restaurants, roads, etc.). It was also created as a means of realizing the
general Mission and Vision of the city especially with regards to providing ”family-oriented” tourism.
But more than that, it was geared at establishing people participation as the basic component of the
tourism industry enhancement. Advocacy after all, is a prerequisite of the plan to continuously inform and muster
support and participation from all sectors, including those who are considered underprivileged or those living in
the poverty line. As thus, the code was highlighted with provision of Article 17, providing for the creation of the
multi-sectorial Baguio Tourism Council.
Though the idea we may say was noble, Article 17 of the Tourism Code, which is by far
considered to be the heart of Ordinance 044-97, lacked specific guidelines as to how it supposed to be
formed. Further, the lack of implementing agency caused another problem and thus, operation of the
code was momentarily halted until the year 2000.
Note that the code cannot be implemented without Article 17. Said article provides for the agency,
which shall overlook the code’s implementation – the Baguio Tourism Council.
Though admittedly lacking in profundity, the Tourism Code opened the doors to the creation of an
assemblage of different sectors but the passage of said measure found wanting a body that would see
the creation of said council.
By “synergy,” the Baguio City Government thus created groundwork for the “synthesis” of “energy” by
creating the City Tourism Division under the Office of the City Chief Executive. Three years after the passage of
ordinance 44-97, the creation of said office saw the appointment of now City Supervising Tourism Operations
Officer Benedicto A. Alhambra to the position of Tourism Operations Officer II in July 2000.
The passage of the Tourism Code necessitated the creation of the Baguio Tourism Council, which was
basically tasked to oversee the proper implementation of the code in partnership with the city government.
However, the code was non-functional without a city-government office tending to it… thus, the creation
of the City Tourism Office.
But to oversee the implementation of the code posed another problem – manpower. In fact, even as the
Tourism Division was already created, the lack of hands stalled proper implementation of the provisions of the
Code.
With the creation of a City Government Division tasked to attend to purely tourism concerns followed the
calling of the 1st Baguio Tourism Summit in August 2000, a month after installation of Alhambra as Tourism
Operations Officer II. The summit was geared to solve the problems on manpower and creation of more tourism
attractions that would make the city attractive to tourists the whole year round.
Various sectors deemed as major players in the city’s tourism industry, armed with zeal to create a Baguio
that would be the “tourism Mecca” of the North, flocked to Gilberto’s Hotel to discuss the prevailing tourism
situation in the city.
It was then that the participants brainstormed options, forged compromises, and saw the need to
resuscitate the Baguio Tourism Council, in accordance with the Tourism Code of 1997
But it was only after the Tourism Summit of 2000 that the need to revive the Baguio Tourism Council was
realized with the appointment of Carmelita Mondiguing as interim chairman. However her term was short-lived as
she resigned her post to run for vice governor in Ifugao.
The zeal to revive to the council was however continued by the remaining members, conducting regular
meetings and inviting other concerned sectors to strengthen its foundations.
In the same year when Mondiguing resigned, the council board announced the assumption of Nicolas
Tabora to the council’s chairmanship. During his term, the BTC already placed its plans into perspective.
To date, the BTC has the Baguio City Government, Department of Tourism - CAR Baguio Association of
Restaurants, Baguio Association of Hotels and Inns, Travel and Tours Association of Baguio and the Suburbs,
Cordillera Group of Artists, the various City Market Associations, Baguio Arts Guild, and a host of private tourism-
related establishments and non-government organizations.
In its infancy, the council was already able to satisfy some of its mandate in consonance with the
Tourism Code –
1. Vision – To establish a professional and sustained tourism management system for the City of Baguio, involving
all sectors considered as stakeholders in the city’s tourism industry..
2. Mission - To develop and implement a management system focused on tourism guided by standards that will
continually strengthen Baguio as a destination and maintain its niche in the local and international tourism
backdrop.
3. Goals - Develop a blueprint of standards for tourism business in the context of relating with various cultures;
design an information, education program based on the blueprint of standards for all tourism establishments,
students, and other interest groups WITH EMPHASIS ON THE UNDERPRIVILEGED; strategize the promotion of
Baguio as a destination; and implement a monitoring system as a tool for evaluation to improve policies,
guidelines, and regulations.
Armed with the aforementioned Vision, Mission and Goals, the BTC has since undergone a massive
marketing and promotions strategy, which has even seen the city being featured in numerous national magazines,
papers and more recently, in the PLDT touch-card.
The strategy of people empowerment likewise earned fruits for the marginal sector – various trainings
involving the out of school youth, the unemployed without formal education, and the unemployed without formal
skills training, were gathered to attend seminars on tourism-related industries, tour-guiding and tourist reception.
The year 2000 saw the birth of a formidable partnership between the BTC and the City Government led by Mayor
Bernardo M. Vergara and Congressman Mauricio G. Domogan.
Since the assumption of Tabora as BTC Chair various tourism projects mushroomed in the city.
BTC then was the most willing development partner and the City Government as a all-out supporter in
terms of financial and infrastructure needs for the BTC’s disposal. Below is a simplified Organizational
Structure of the BTC.
With the two came the renaissance of the Baguio that was before the earthquake, but this time, a better,
stronger, and more developed Baguio. Both may well be the embodiment of government and civic activism at its
best, which has seen the rapid rise of Baguio City evident in 2000-2002.
Close scrutiny of the structure of BTC would reveal that it is not purely and NGO but an NGO-GO
partnership. Thus, in its manifold of committees, there is an equal government representative for every
number of sectoral representations. Article 17, Section 36, subsection “b” of the City Tourism Code
provides:
Other joint undertakings between government and the BTC includes “Visit Philippines 2003”,
“Panagbenga 2003”, the “18th Advertising Congress”, the “National Music Festival”, and a host of other projects
that are still being negotiated as of this writing but are intended to make the city’s constituency proud to be
“Baguioans”.
Indeed, it may have taken years for Baguio to realize that it is not only government’s task to help
empower the people in sowing a culture of tourism based on people empowerment.
Moreover, it may still take some time for the BTC to perfect its role in building a better tourism industry
starting with needed amendments to the City Tourism Code. But with its creation, it has been proven that there is
a golden opportunity in every undertaking if a synergy of sectors decides to pour in their collective efforts into a
common goal – in this case – the creation of a better culture of pro-poor tourism in Baguio.
TOURISM AND SPECIAL EVENTS DIVISION
The Tourism and Special Events Division, a division under the City Administrator’s Office that functions
towards elevating the Tourism Industry of the City through various systems and programs that among
others includes:
A. ECO-TOURISM
4. To encourage local and international investors to undergo projects with the City of
Baguio in whatever scheme that best suit the circumstance of a proposal aimed at
improving sports and tourism influx;
1. To adopt a “people empowerment ordinance” through the help of the city council,
which would broaden the scope of participation of non-government entities with
regards to the holistic improvement of the city of Baguio, emphasizing the need for
enhanced basic services like health, security, peace and order, and livelihood, and
sports among others;
1. To establish a better working relationship with established NGO’s and the academe
which task is primarily geared towards improving the state special events and
recreation in Baguio;
4. To encourage local and international investors to undergo projects with the City of
Baguio in whatever scheme that best suit the circumstance of a proposal aimed at
improving tourism influx;
5. To take the lead role in organizing, planning, coordinating and managing the
Panagbenga Flower Festival as warranted by the City Council Resolution granting
the Mayor Chairmanship of said event.
2. To develop viable bases for assistance to decision makers with regards to collected
data, deriving from which appropriate actions and measures for improvement
moreover sustenance of ideals and thrusts.
3. To create an atmosphere that promotes the effective participation of the private
sector in upholding standards of tourism and by encouraging participatory
governance in citywide development.
4. To Create a database for future study and research that shall result to accurate and
appropriate advancements on various aspects that relate to development (i.e.
infrastructure, events, etc.)
1. To implement Ordinance No. 61 series of 2009 aka The Tourism Code of Baguio
City by appropriate actions and measures as mandated by law with regards to the
classification and accreditation of various Tourism Related Oriented Establishments
in the City;
2. To Operate and Maintain a facility that among others houses several Government
Agencies enhancing service to the general public
Chapter 2
On-the-Job Training Program
DAILY/WEEKLY PROGRESS REPORT
Accomplishments:
I attended Tour Familiarization and know the history of the place.
List one or two goals that you have set for yourself next week:
Be responsible and always listen to your superiors.
List one or two goals that you have set for yourself next week:
Work hard and Learn more.
On-the-Job Training Program
DAILY/WEEKLY PROGRESS REPORT
List one or two goals that you have set for yourself next week:
Be Attentive and always focus to work that they give to you.
On- the- Job Training Program
DAILY/WEEKLY PROGRESS REPORT
Accomplishments:
Assisted the guest and at the same time being usherette for the big
event.
None
List one or two goals that you have set for yourself next week:
Always do your best in everything that you do.
On-the-Job Training Program
DAILY/WEEKLY PROGRESS REPORT
Accomplishments:
Knowing on how many tourists coming in Baguio City and Passed it to
DOT.
List one or two goals that you have set for yourself next week:
Be on time and do your best.
Chapter 3
At first it’s really hard to communicate because you are in the state of
hesitating to talk to them, to know them you don’t know if they talk to you.
It’s not very easy to adjust for the new place, new environment and new
people but you need to do it to help yourself to become independent and
mature for everything that you do. You need to understand and respect
them for their own opinions and perspective in life, to have a good
relationship in your workplace and build a good friendship. I was happy that
I met a nice people and become my friends for me that is achievement.
My advice to OJT student is just believe in yourself that you can do it,
have a self-esteem and guts don’t be afraid to try something new or to
explore new things because it is important and it can help you to adjust and
understand when your away to your family, friends and most especially the
environment that you know. Trust to yourself that you can do everything
and finish the task that they give to you. Don’t doubt yourself to your own
abilities don’t compare it to anyone because you have your own skills and
knowledge show them what you’ve got, don’t let people dictate you in what
you want and what you need Its your life. Listen to your superiors and co
trainees if you did a mistake accept it and take it as a lesson to help you to
improve, be independent person you can stand on your own without helping
of other and be productive and lastly PRAY, ask guidance to our almighty
God to guide you to your journey and give you a strength and courage to
face every problem that you encountered.
Appendices
QUEENZEL B. SERDENIOLA
Purok 4, Brgy. Diket Umingan
Pangasinan 2443
queenzelserdeniola21@gmail.com
09064091373