QUESTION
Product usage history
1. How long have you been using
Jasper? What was the reason /what
prompted you to start using this
product?
2. How often do you use this
product or What is the frequency
of use?
Use purpose & scene
1. What is your purpose of using
this product?
2. Platform selection
○ What kind of content you will
work/write use Jasper?
○ What kind of content you won't
work/write use Jasper, and what
alternative tools be used if you
not use Jasper?
3. Can you describe to us the
whole process of completing a
work? Including the whole process
of idea generation, conception,
produce, release, etc.
4. Where do you usually get your
ANSWER
Product usage history
I have been using this tool for
last 6 months. Requirement of
excessive content led us to go
for it.
I use it twice or thrice a
week.
Use purpose & scene
Basically to generate content
for blogs and social media
campaigns.
I use to generate content
across niches from health to
tech.
If I need to write about the
topics which are not widely
famous and not a lot of content
is available on the internet
for, Jasper can’t generate
good amount of content for it.
In that care I need to use
copy.ai or ChatGPT.
Jasper has an inbuilt tool to
generate ideas. I can type in a
few word about the kind of
content requirement I have. It
gives me idea. On the basis of
popularity, I choose a topic
and write a few words about it
myself. Then, I need to feed
that self written short content
to its description section. Now
with a single click, it begins
to write long and long
paragraphs about the chosen
topic and around the short
description.
What type of content to be
 generated that inspiration
inspiration from? comes from the requirement that
client rises.

product experience product experience

1. Can you describe how you
usually use Jasper to complete a
work?
2. What problems can Jasper solve
for you?
3. How did you complete a work
before using Jasper? (Maybe a few
years ago, before Jasper was
launched)
4. Can you show us some good works
that you think have been produced
and written by using Jasper?
5. How do you judge whether this
work is good?
6. What the most
disadvantages/dissapointed things
when using Jasper? Or, do you
think there is any room for
improvement in this product?
I put in my idea, it suggests
me some topic around it. I
choose any one of them. Write a
few words it myself. T
generates the rest of the
content by itself for me.
We had to pay a huge amount to
the content writer to get the
content written. Jasper charges
very little against the amount
of content it generates for us.
We had to write content
ourselves or we had to give it
to content writer.
N/A
I have to proofread it manually
by myself to check the
authoritativeness of generated
content.
When we need to write about the
less popular topic or niche,
Jasper does a ridiculous job.
When generating images using
its images tool, it generates
unproportional images.

willingness to pay willingness to pay

● Are you a paying/ subcription Yes, my organization has been
user of Jasper? using a paid plan.

○ if yes
■ When did you start paying? From the very beginning.
■ Which subcription/membership
$232 Boss Mode plan.
plan did you purchase?
 With the free version we could
generate upto 10k words of
■ What is the main benefit you
content. Premium version allows
get from the
us to generate more than 700k
membership/subcription. What
words per month. If we hire a
membership benefits are you mainly
content writer, the charges for
paying for?
700k words would be a lot more
than what Jasper is charging.
○ if not
■ Why not pay?

SEO & Social Marketing SEO & Social Marketing

What are you doing for SEO（Search
We do SEO for clients’
Engine Optimization）? Product or
websites.
website?
We offer our clients Social
Do you need social media Media service for that we do
marketing? Do you use Canva for use Canva sometimes to
that? illustrate banners and social
media posts.