LEAN CANVAS

ENGG 101 TECHNOPRENEURSHIP

Click to edit Master title style
SOLUTION
LEAN CANVAS
 Solution
• In what way is your product going to solve customer's problems?
• What product are you going to design to cure their pain?
• What set of services can you offer to address customer's specific
needs?
• How is this product going to fill the gap in customer's life?
 SOLUTION
General Description of your solution + Top 3 features of your product or
service
- Highlight features that DIRECTLY answer the problems
- Provide the intended benefit/experience of using that will br
 Customer Segment
List of target Customers & Users

Passengers

Problem: Do not own their cars

Commuters who need rides daily
inefficient and Students and professionals in busy cities

inaccessible
transportation Drivers
Vehicle owners/operators
Want/need extra income from driving
 Problems
Problem: inefficient and inaccessible transportation

Top 3 Customer Existing Alternative

Problems/Passengers
Not enough vehicles during peak Rent-a-car/call taxi service
hours
Colorum shuttles/
safety risk hitch with a friend

Lack of knowledge on proper rates

Kotrata rates
per distance
 Problems
Problem: inefficient and inaccessible transportation

Top 3 Customer Problems/Drivers Existing Alternative

Unaware on demand Go around randomly.

Inefficient matching with passengers and

Trial and error.
routes

can’t cover unfamiliar areas Stays in familiar territory

 Solution
Ride booking mobile app where commuters and vehicle owners are efficiently matched for safer and better rides

• Top 3 Features + Description

Problem Solution

Not enough vehicles during peak hours
Safety/ Risk
Lack of knowledge on the proper rates
per distance
Ride hailing: Matching Nearest Free
Driver
Driver Rating system & Tracking
Distance algorithm for accurate fare
 Solution
Ride booking mobile app where commuters and vehicle owners are efficiently matched for safer and better rides

• Top 3 Features + Description

Problem
Unaware of demand Open map covering x km of available
passengers
Inefficient matching with passengers and Automatic passengers matching
routes accept/decline option

Can’t cover unfamiliar areas Built in Map/Navigation

UNIQUE VALUE PROPOSITION
Lean Canvas
 Unique Value Proposition
“Unique Value Proposition: A single, clear compelling message that states
why you are different and worth buying.”
Steve Blank
The Four Steps to the Epiphany

CONSIDERATIONS
SHORT AND CLEAR statement that ELEMENTS THAT ADD VALUE
describes the uniqueness of your offering NEW/DISRUPTIVE
Show key difference with alternatives and PERFORMANCE
competitors
CUSTOMIZATION
 Unique Value Proposition

Passengers
Problem: Find and book safe on-demand rides, faster
inefficient and through a 24/7 app that provides accurate fare
with cash and cashless payment options
inaccessible
transportation Drivers
Cover more areas and get more passengers
with efficient and navigated routes to
maximize your income and your time

UVP STATEMENT:
YOUR PERSONAL CHAUFFER IN ONE CONVENIENT CLICK
Unique Value Proposition
Things to avoid
Too much technical jargon
Unclear/ undifferentiated offerings
Unrealistic/outrageous benefits
Value Proposition Canvas

Allows you to design, test and visualize the value of your product or services
for your customers in a structured way
Value Proposition Canvas
Value Proposition Canvas
 VALUE PROPOSITION CANVAS
CUSTOMER SIDE PRODUCT SIDE
Customer Segment Passengers: Do not own Product/Service (Solution)
cars, who need rides Mobile app that provides
daily. Students and safe and on demand
professionals in busy rides, accurate fare and
cities cash and cashless
Job Get from point A to point payment options
B efficiently and safely
GAINS GAIN CREATOR
Feature Benefit
More time for work and do personal stuff Matching nearest free Save time by getting a
driver ride faster
Peace of mind Driver rating System ride Peace of Mind, Safer
tracking Rides
 VALUE PROPOSITION CANVAS
CUSTOMER SIDE PRODUCT SIDE

Customer Segment Passengers: Do not own Product/Service (Solution)

cars, who need rides Mobile app that provides
daily. Students and safe and on demand
professionals in busy rides, accurate fare and
cities cash and cashless
Job Get from point A to point payment options
B efficiently and safely
PAINS PAIN RELIEVER
Feature Benefit
Not enough vehicles during peak hours Ride Hailing Efficient Vehicle locator

Risk Driver Rating system ride Peace of Mind, Safer

tracking Rides
Lack of knowledge on Distance algorithm for Provide accurate and fair
proper rates per distance accurate fare computation
VALUE PROPOSITION CANVAS
(Pain and Pain Relievers)
Assignment:
1. Do the Value Proposition Canvas (Pains and Gains) of the Driver-
Customer in the Transportation problem.
2. For your submitted problem do the following:
- General Description of your solution + Top 3 features of your product
or service.
- UPV statement
- Value Proposition Canvas (Pains and Gains) for all your customer
segments.
Deadline: November 18, 2021
THANK YOU