Group name:

Mr. Tech 24/7

Members: Bascao, Louell Jay
Bonaobra, Edmel
Castro, Joshua
Dagsil, Chris Allen
Dionela, John Gualbert

I. TITLE PAGE - CONTENT

Name of the Business: Mr. Tech 24/7
Names of the Proponents:
Bascao, Louell Jay
Bonaobra, Edmel
Castro, Joshua
Dagsil, Chris Allen
Dionela, John Gualbert
Company Address: Gonzalo Puyat St. Quiapo, Manila, 1001 Metro Manila
Telephone number: 0935-133-2689 (Globe)
0956-723-6769 (Globe)
0950-796-4936 (Smart)
8255-1129
Email and Website address: Mrtech@gmail.com
The Date: August 8, 2021
The name of the person/s who prepared the business plan:
Bascao, Louell Jay
Bonaobra, Edmel
Castro, Joshua
Dagsil, Chris Allen
 Dionela, John Gualbert

II. EXECUTIVE SUMMARY: N/A

III. DESCRIPTION OF THE BUSINESS

Short Explanation of the Industry
Capital goods industries are sensitive to general economic downturns. Since
machine tools are mainly used to produce other capital goods, this applies especially
for the machine tool industry, making it vulnerable to economic fluctuations. The
recent economic downturn triggered by the pandemic and other negative effects was
mentioned as the biggest challenge faced by most machine tool builders. In 2019,
growing economic uncertainty through geopolitical events like the US China trade
war and Brexit led to a slowdown of the global economy. Import duties on raw
materials, metal components, and machinery affected the machine tool industry and
the export of machine tools. At the same time, the growing number of competitors in
the low-quality segment, challenged the market.
Technical services are one of the most common services found in all sectors
of any country. We would like to introduce our services. Dr. Tech 24/7 is a freshly
established technical service that provides installation, repair, and cleaning
maintenance for various machineries that can be found in your home. As our
company grows, we will target both local and large markets in order to demonstrate
our abilities and the high quality of work that our customers need.
All of the services that we give have a significant impact not only in your
home, but also on other companies or sectors that require our services
(MIKSCH, S. Machine Tool Market Trends and Challenges: ARC Advisory Group.
Access thru https://www.arcweb.com/industry-best-practices/machine-tool-market-
trends-challenges)
Description of the Business
Our business is under the category of technical services wherein we provide
installation, repair and cleaning maintenance for different machineries that can be
find at home such as refrigerator, air-conditioning, washing machines, electric fan
units, etc. All brands and models are accepted.
Dr. Tech 24/7 is a newly built technical service business. It is formed in a
general partnership type of business wherein all co-owners must take responsibility
for all the liabilities and debts incurs in the business.
Dr. Tech 24/7 is a repair and cleaning services that is available on site and in-
Home Service. We also offer to our valued customers an installation of different type
of Air-conditioning. This company aims to help those people who doesn’t have
knowledge on how to repair and clean their home appliances particularly those
appliances that have machines on it. As a company we’re targeting both small and
big market, like Residential Houses, Apartments, Stores, Condominium, Malls, and
etc. Dr. Tech 24/7 aims to provide better services in affordable amount of pay.

IV. DESCRIPTION OF THE SERVICE

As a company aiming the bigger and higher standard of services, our
business offers 24-hour service, day and night we are ready to serve our customers.
It is the reason why our business different to the other competitors, we can serve
24/7, and we can do this all day.
We also make home services to our clients. What makes our business
successful? Our shop can be successful because we offer a home service that are
more convenient for the customers because they will not go to our store anymore,
we are the one that will be going to their house and if the work can be easily done it
is possible that the service will be done in their own home while they are watching.
Our team can also fix almost every kind of appliances at home, specifically air-
condition, refrigerator, washing machine, television, electric fan, rice cooker, stove,
water purifier, vacuum, oven, and etc. As long as we can fix it, we will make it. We
also have hotline numbers for more questions and no-contact conversations. Our
staff are all knowledgeable and skillful about their job. The price of our service
depends on the work that will be accomplish. We guarantee our customer the best
service at a very fair price. The price will be set before making the service. And the
payment will be given after the customer is satisfied for our solution in their
problems.
V. MARKETING ASPECT
Marketing Objectives
The objectives of the company is to provide installation, repair and cleaning
maintenance for different machineries at your home.
Marketing Strategies
The first marketing strategy that we make is that our location is where people
passes by every day. The second plan is to make a social account about our
business. Everything will be posted online so that customers can easily access our
shop and they will know instantly what services we are offering. And lastly, if we
reach the peak of our business we need more staff to work efficiently, we will decide
to make a collaboration with small businesses that are related to us.

Definition of the Market

Our business is a technical services wherein we provide installation, repair
and cleaning maintenance for every people that is using different machineries in
their home. Everyone is welcome to visit the store or contact us every time they will
encounter problems in their machines. We have a wide range of services about
machines and also have a knowledgeable and skillful workers that are every time
ready to give service. The first month is a struggle but the following months will be
better because we have a great service team.

Determination of the Market Share

2 out of 3 people will still choose to consult and go in our shop for their
machineries. 66.6% chance of appliances owners will turn over their machines into
us, expert, because they know that we have the skills and knowledge to repair or
has a solution to their problem. We can’t determine the number of times that the
customer will consult to as again about their machineries because we will make the
best solution out of their appliances. But we will contact them a week after the
service if they are experiencing problem again in the machine for their assurance.
The potential annual purchase of our shop might be PHP 1,536,000. This potential
annual purchase has a 60% to 80% chance to achieve.

Determining the firms Market Share

Number of Prospects 1000
Frequency of Purchase 20 times
 Total number of purchases per year 1440
Average payment per year PHP 2000
Projected total industry sales per year PHP 96,000
Percentage the firm can attain 50%
THE FIRMS MARKET SHARE PHP 48,000

Position Strategy
Our shop offers a home service that are less hassle for the customers
because they will not go to our store anymore, we are the one that will be going to
their house. If the problem can be solved easily it is possible that the work might be
finish in their place. Our staff can repair almost every kind of appliances at home,
specifically air-condition, refrigerator, washing machine, television, electric fan, rice
cooker, stove, water purifier, vacuum, oven, and etc. We have a solution into every
problem in this field. Our workers are all knowledgeable and skillful about their job.
The price of our service depends on the work that will be done. We guarantee our
customer the best service at a very fair price. The price will be set before making the
service. And the payment will be given after the customer is satisfied for our solution
in their problems. We will give them 3 months warranty for our service on behalf of
their assurance.
As a company aiming the bigger and higher standard of services, Mr. Tech
24/7 offers 24-hour service, day and night we are ready to serve our customers. It is
the reason why our business different to the other competitors, we can serve our
customers 24 hours a day.

Pricing Strategy
Dr. Tech 24/7 will provide services that the general public can afford.
Cleaning, installation, and Repair are among of Dr. Tech 24/7 main services, with
prices ranging from PHP 150 to PHP 2000. We feel that we offer superior service
quality and features, which encourages the usage of a somewhat higher price. This
price plan assists us in gaining a high market share for a new service.

Distribution strategy
Dr. Tech 24/7 will be introduced in the Philippines, but it will be introduced
throughout Asia inside the Eight-year sell to the national market. We will limit our
potential if we restrict our distribution to certain geographical markets, given our
current robust distribution channels that encompass 50% of service sales
countrywide. We'll employ the standard markups from distributors.
Promotion Strategy
A total of Three new employees will be hired to help with the development of
new services. A trainer will be employed to train the new service's employees. Dr.
Tech 24/7 would fund the company's advertising. We'd promote on the Internet and
on the radio, which would generate the most interest. Dr. Tech 24/7 would use a
sales promotion "punch card" in which customers who purchase our service would
receive a free service on their fourth purchase.

VI. ANALYSIS OF COMPETITION

SWOT Analysis is a valuable system for comprehension your Strength and

Weaknesses, and for recognizing both the Opportunities open to you and the
Threats you confront.

Dr. Tech 24/7 is preparing a written evaluation of our competitors that allow
us to compare their performance to our performance. Our managers or Heads of the
different departments analyzed the competitive landscape that will help us to identify
what are the advantages and disadvantages of our business to the other
competitors.

This analysis will give the company an idea to know how to adapt the strategy
to counter their strong points and take advantage their weak points.

Dr. Tech 24/7 will learn how to conduct a competitive analysis: understand
market trends, identify our competitors, evaluate opportunities, analyze threats to
our business, and positioning strategy accordingly. Just to prevent competitors to
exploiting the firm’s market. And also Dr. Tech 24/7 will do a research that can help
us to identify the quickest path forward, unearth overlooked gaps and opportunities,
and orient our business in the marketplace.

Why Dr. Tech 24/7 conducting competitive analysis? As a competitor too, we

likely heard the saying “Keep your friends close, but keep your enemies even
closer”. “Study the enemy.” Studying the ‘enemy’ can help to understand the
battlefield. It can help to identify where the “enemies” are and how they’re
approaching the business. It can help to discover strategic areas where our business
can position for a win.

(https://jrf.carciumakllisre.pw/business-plan-competitive-analysis.html)
VII. OPERATION AND MANAGEMENT

Organizational Structure
We will use the functional type of organizational structure. Each department is
a function common to the entire organization with its own chain of command. A
functional organizational structure is a structure that consists of activities such as
coordination, supervision and task allocation. The organizational structure
determines how the organization performs or operates. The term organizational
structure refers to how the people in an organization are grouped and to whom they
report. One traditional way of organizing people is by function. Some common
functions within an organization include production, marketing, human resources,
and accounting.
The employees need to report to all directors as well as the manager. For
instance, an employee in the marketing department is called by the Commercial and
Marketing Manager/Head to handle a matter. The Head of Administration and
Support Services can do the same by calling the same employee. Everything
depends on the relationship between managers to aid the internal communication:
Edmel Bonaobra as Head of Finance
John Gualbert Dionela as Head of Administration and Support Sevices
Louell Jay Bascao as Head of Operation
Chris Allen Dagsil as Head of Safety and Environment
Joshua Dava Castro as Head of Commercial and Marketing

Piolo Pascual as staff in Operation Department

James Reid as staff in Finance Department
Alden Richards as staff in the Marketing Department
Just like the example above, all managers can do the same by calling the
same employee. It helps to avoid excessive specialization and centralization tasks in
the area. This organizing of specialization leads to operational efficiency where
employees become specialists within their own realm of expertise.
Operating Expenses:

RENT -------------- 7,000

SALARIES -------- 20,000
SUPPLIES -------- 15,000
ADVERTISING -----2,000
UTILITY BILLS ------ 10,000
Transportation Expense for home service client --- 10,000

TOTAL OPERATING EXPENSES: P64,000

All of the operating expenses are expressed in the amount of peso that is
monthly basis. Included here are all the costs that have been used up as part of the
business operating activities. It is needed for the computation of income statement to
get the net profit for the year ended where the business started.

Capital Requirements
CALCULATION OF START-UP COSTS

Start-Up Expenses Legal ------- 36,000

Logo, etc. ------- 2,500

Promotional Materials ------------------------3,000

Insurance ------------- 7,800

Repair Tools --------- 10,000

Supplies and Spare Parts -------------------------------10,000

Marketing Costs ------ 20,000

Others ------- 2,000

TOTAL START-UP EXPENSES: P91,300

Start-Up Assets Cash ------------- 450,000

Startup Inventory - 250,000

Other Current Assets ----------------------------- 150,000

Long-term Assets ---------------- 1,500,000

TOTAL ASSETS: P2,350,000

TOTAL REQUIREMENTS: P2,441,300

Start-Up Funding Liabilities: Accounts Payable ------------------- 822,500

Notes Payable ------------------------ 100,000

Long-term Liabilities ---------------- 920,000

TOTAL LIABILITIES: P1,842,500

Capital: Owner------- 1,250,000

Investors ------ 0

TOTAL CAPITAL: P1,250,000

ON-GOING OPERATING COSTS ------- P44,000

monthly OWNER’S NET WORTH ----- P 507,500

Total Assets – Total Liabilities 2,350,000 – 1,842,500 = P507,500

CAPITAL REQUIREMENTS =

Start-up costs + Ongoing operating costs – Owner’s Net Worth

2,441, 300 + 44,000 – 507,500

TOTAL CAPITAL REQUIREMENTS: P1,978,000