PINGOL, MA. KRISTYL IVY P.

BSHRM2 THC223L (ASSESSMENT 4)

INSTRUCTION:

Essay. Write your answer below.

1. How to upsell the products and services offered in the bar outlets?

Upselling is a common sales strategy that businesses use to increase the total amount of
customer spends. Developing a good upselling strategy is a detail-oriented process that requires
planning and collaboration. Forget pushy nor aggressive sales tactics and think more along the
lines of the best customer service imaginable. Good upselling is a customer-oriented process
that should look and feel collaborative. When done well, it will not only increase the profit
margin nut will also enhance your customer’s experience and strengthen their relationship with
your establishment. There are lots of tactics to employ to ensure that you and the customers are
getting the most out of each transaction.
Bartenders and servers have an opportunity to influence their customer’s orders ate
nearly point of interaction. Help the staff lean into this position by training them to act as
connoisseurs rather than sales people. They should not only know the menu but should also be
able to provide context on specific items. Behind the bar, this might look like a bartender
weaving a liquor recommendation and backstory together. Specific details about your product’s
origin, the aging process, and history help contextualize what you’re selling and make it more
meaningful and attractive to the guest.