Business Plan of Mangohouse

 Problem: what’s the problem you are solving and why now is the right time?

@Narendra please write

Hint 1) structural audit problem
finding right ,verified and licensed engineer to carry out audit.
2) Team: Why this team is best equipped to solve this problem?
Mr Narendra and Mr Harsh has collecitve experience of 40 years in civil and construction industry.Mr Narendra is
a civil engineer and also author of a book.
3)

3) Market: TAM/SAM: How big is the opportunity realistically?

4) Product: Uniqueness? Can you also give a demo? Demo link
5) Competition: Why your brand will win? Competition fragmented industry
6) Unit Economics: is it Viable?
7) Business Model: is it Scalable?
8) Traction: Show me Organic Growth!!
9) CAC/LTV/Retention: Show me consumer ❤️
10) Funds raise history + Use of proceeds

Services and competitors

1) Offering home painting.(Competitors Shadez raised Home Interiors startup Shadez has
raised more than $200,000 in pre-Series A round led by Inflection Point Ventures.
No broker raised 420 million dollar by Tiger Global)
2) Offering payment of society maintenance
3) Home interior designing (Competitor Homelane funded by Sequoia, MS
Dhoni ,Pidillite,Accel , IIFL)
4) Hyperlocal -Urban, Dunzo
5) No Broker's neighbourhood (funded by Tiger Global , General Atlantic)
6) MyGate -(funding of 80 mn $ from Tiger Global ,Tencent and Urban company)
7) Home building Repair (fragmented industry)
8) Apna Complex
9)

Demo of our app

GoTo market Strategy
Is to capture the audience of society chairman and owners via society maintenance app .Core
revenue will come from society repair.

Core Service
Building Repair
Waterproofing
Structural Audit

Pain Points in building repair market

 1) Structual Audit -Audit of building Tentative structural work order
2) Redevelopment-
3) Building Repair-
4) No means of verfification.No process .No proper work

Structural audits include a comprehensive check of buildings and premises, including:

Verification of Load Conditions. Evaluation of the Structural System of the Building.
Detection of Structural Defects, Damages, Distress, Deformation or Deterioration. Plan
and Alignment Check.
A structural audit is government mandated. For buildings that are between 15
to 30 years old, the statutory requirement is to conduct a structural audit once
in 5 years. For buildings over 30 years, a structural audit must be conducted
once every 3 years.25-Jun-2019 (from mygate website)
The BMC is empowered to file prosecution u/s 488 of the MMC Act and
levy Penalty, for failure to comply with the repairs, mandated in the Structural
Audit Report. Criminal proceedings under Indian Penal Code can also be filed
on the Mg.03-Aug-2014
2.3 Bye-Laws As per clause No.77 of revised Bye-Laws of Cooperative Housing Societies: “The
Society shall cause the ‘Structural Audit’ of the building as follows:  For building aging between
15 to 30 years once in 5 years  For building aging above 30 years Once in 3 years
Structural Audit is an overall health and performance checkup of the building.It ensures that the
building and its premises are safe and have no risk.It analyses /scrutinizes and suggests appropriate
repairs and retrafitting measures required for the buildigs to perform better in its service life.A
structural audit is done by a licensed experienced structural consultant.

Purpose of Structural Audit

1) To save human life and buildings.
2) To understand the condition of the building.
3) To find critical areas to repair immediately
4) To comply with statutory requirements
5) To enhance the building life cycle by suggesting preventive and corrective.

Phases of construction
audit-Pain point
consultant -Pain point to find
contractor
India's Repair Industry Needs a Responsibility Criteria (nbmcw.com)
3 secret guides
1.Empanelling consultants verify their credentials, make their mini websites, give the verified
consultants google authority.
2.Empanelling contractors, upload profile project details
3. Developer list

India's Repair Industry Needs a Responsibility Criteria

Reinforced Concrete has become a material of choice and is the second most consumed
material per capita in the world, after water. The Indian Construction Industry is set to rise
from a value of US$ 428.1 billion today to US$ 563.4 billion in 2020 (R¹). Exponential growth
in Indian concrete construction over the past 40 years has concurrently created a very sizeable
need as well as a market for repair-related activities.
Size of repair industry in India

In India, the repair industry is not organized, hence, the exact numbers on annual cost to
owners/public funding for repair, protection & strengthening are not available. Today, India is
placing new concrete to the tune of approximately 1.75 - 2 billion m3/per annum, which of course
needs to be protected. If we look at the already placed concrete in the past 50 years, it would be 55 -
60 billion m3 which now needs much more protection.

Essentially, deterioration of concrete takes place due to environmental factors, damage caused to
structures due to basic defects in the concrete structures, and change of use, which can take place
subsequently. Almost all the concretes are made as per the structural requirement of each structure,
and most of its concrete is typically specified. These concretes have to use local material from
multiple sources having a different quality, which can be marginal. Sometimes, the mix designs also
are not standard and at times one has to work at neck break speed to produce the output, which
results in accelerated construction processes, but may sacrifice quality.

These factors lead to malfunctioning and early distress signs in a structure. This has led to the rise
of the repair industry, which is likely to become a parallel industry in the construction industry. In
India, the repair market, though of a large size and spread over all nooks and corners of the
subcontinent, is not organized. Yet, the magnitude can be realistically worked out by intrapolation
as well as extrapolation. When intrapolated with regards to the distress and the health of inventory
over the past 40 years, the annual cost to owners for repair, protection and strengthening could be
estimated between US$ 40 to 45 billion.
 Figure 1: R1: http: // www. Concareplus .com/technology.htm, R2: www.indianmirror.com

Why India's repair industry is rising

India is the second largest manufacturer of cement; hence its total inventory of various
structures is also large, with a major part needing repairs after obvious distress signals and
based on their health assessment.
India has transitioned from 15 MPa to 60 MPa in the span of 50 years as a general trend,
though till two decades ago, the prevailing strength was 15-25 MPa. This means that
inventory of lower grade structures exist as a legacy of the past.
Low concrete cover, low w/c, site mixing, associated with chloride attack due to advent of
traffic jamming number of vehicles and continuous industrialization and carbonation has
worsened the scene.
India is a hot weather country and has a long coastline of 7000 kms with high humidity and
tropical climate. Over 35000 square kms of coastal area is under constant attack of airborne
chlorides. Fig 1.
Practice of Repair in India

Practice and processes of repair include the following:

To remove deteriorated loose concrete
 Expose corroded reinforcement
Semblance of cleaning and removal of corrosion products on heavily corroded steel
Use of chemical, rust removers to remove corrosion products on corroded steel rebars
Use of bonding agents
Use of speciality polymer mortars as per global industry norms/specifications.
Use of protective coatings.
The exponential growth of repair industry and unsatisfactory performance in the past 40 years has
resulted in highlighting several shortcomings and need for improvements in:
Materials
Design practices
Installation procedures
Contracting processes
QA/QC procedures
Education and allied several aspects.v
Despite challenges, growth in repair activity is continuous, because of the noticeable manifestation
of distress in the form of cracks, delamination, failure and even sudden collapse, for which the
building owner/user seeks urgent attention to allay his fears of safety. News of building collapses
and loss of life draw attention to the alarming possibilities. A large inventory of the concrete in
India is over 10 years old. Most of this concrete was site mixed and without many controls.
Naturally, it is more vulnerable to carbonation, chloride attack, loss of alkalinity, and attacks by
other aggressive chemicals etc.

Longevity of Repairs

The short life cycle of repairs is raising questions on the knowledge and awareness about the
technical competencies of related personnel and agencies. Rebuilding of older structures is not the
general norm; hence, structures are typically repaired and often re-repaired.

Engineering students/working engineers are not taught concrete or the science of steel corrosion
with an emphasis on special repair materials like Polymers, Epoxies, Protective Coatings, Nano
Materials etc. Since repair is not a subject in engineering schools, many areas remain "grey" due to
lack of formal training, education, and hands-on training on the repair materials and processes; this
results in short life cycle of the repairs.

Performance of Repairs

One of the largest inventories of concrete structures is with the U.S. Army Corps of Engineers and
their experience is given in Fig 2:

That means even in an advanced country like USA, barely 50% of the repairs perform satisfactorily
and the remaining repairs fall under the fair, poor, failed categories due to problems in design,
installation, materials, and other parameters. What could be the success rate in the repairs in India
and why: possible extrapolation of repairs in India is given in Fig 3:
The analysis of re-repairs pattern shown in Fig 4 by Tuutti is very applicable to repairs in India.
However unorganized, repairs is a big industry in India and merits judicious attention to control the
colossal loss to national wealth by avoiding frequent failures. Repair operations are extremely
sensitive and important. Various steps involved in repair projects are dependent on the knowledge
level of the specifier. More often, the specifications are copied from one specifier/job to another. As
a result, though repairs intended to extend the service life of buildings, the structures often seem to
fail prematurely due to the improper strategy of repairs and lack of defined responsibility criterion.

R4: Tuutti Kyosti, (1982) CBI Research Report 4:82, 304 p

Trained personnel are required, but quite often, semi-skilled persons are employed in projects.
Realization comes after sub-standard quality of repairs leads to failure and irreversible loss. A small
number of engineers charge a nominal fee, which is not the accepted norm of repair industry.
However, gullible people succumb to this and awarding the projects, particularly the small-sized
projects. There is also a mushrooming of repair chemical suppliers who seem to indirectly advise
the small client on using inappropriate chemicals in a wrong way.

Hence, a strategy is presented to increase the accountability of stakeholders in the repairs industry
through an understanding of individual and collective responsibilities.

There are several operations needed in any repair job, depending on the type and extent of damage,
and involve the stakeholders from the following trades:
Membranes, Sealants, Coatings
Waterproofing
General Concrete Repairs
Surface Preparation – Hydro/Shot blasting/chipping
Grouting/Crack Injection
Foundation Underpinning
Gunniting/Shotcrete
Underwater Repairs
Industrial Floor Repairs
Formwork
Steel Placement
Post-Tensioning
Cathodic Protection
Here comes the need for Specialist Contractors, and the specific responsibilities to be undertaken by
designers, contractors and government agencies. Individual repair projects are smaller in value as
compared to new construction projects, which makes it difficult for government authorities to give
permissions and completion certificate for all these projects due to their enormity and sheer
numbers. However, it is imperative to make sure that the Consulting/Practicing Engineer is
specially trained and certified for repairs technology and practices, as this is a totally different
science of civil engineering, which deals with material properties and the behaviour of the structure
as a result of deterioration.
Special training courses/certification exams /eligibility criteria must be worked out. This is not a
difficult task as abundant reference material is available locally and globally. Otherwise, in the
absence of such a unified procedure, every qualified civil engineer will have to wear the several
caps of an NDT expert, material specialist, corrosion expert, etc. But this is possible when the
engineer is qualified in multiple specialties. More often, the story becomes like an Elephant and Six
Blind Men (fig. 5).

Action required to improve performance of repairs in India

In India, due to unorganized nature of the industry and outdated methods of execution, the
performance of a structure after repairs would be still marginal, as illustrated in figure 5. Individual
repair contracts are smaller in value as compared to new projects and hence multi-level supervision
is difficult and uneconomical. So, the final responsibility comes on the client's appointed consulting
engineer and the contractor. Often times, the entire (360°) approach including the analytical,
diagnostic and QC parameters for the contract, both in prescriptive and performance format, are not
known to either the consultant or the contractor. This is more because of the multifaceted
complexity of the subject and ignorance.

The logical solution is to increase awareness and define responsibilities of all the stakeholders in the
repair industry. There are several beneficiaries of the repairs industry:
Engineers
Architects
Researchers
Contractors
Educators
Testing companies
Equipment suppliers
Material manufacturers
Lawyers
Most importantly, the Building Owners
Most of the concerned stakeholders need to upgrade their skills with a knowledge of the latest repair
materials, applications and processes. Individual and interdependent responsibilities of all the
stakeholders should be well defined so as to improve service life, reduce costs and prevent conflict.
However, merely fixing responsibilities is not enough; having the technical know-how is imperative
if the repair Industry in India is to have a significant success rate.

At various levels, following age-old procedures, equipment and materials, is still prevalent in India.
Stakeholders now need to base their actions on state-of-the-art repair materials and processes.
Appointment of specialty engineer, who is by definition a Licenced Design Professional should be
retained by the contractor as well as the building owner.

A dedicated group of contractors, engineers, material manufacturers, researchers, educators, owners,

material scientists and industry associations needs to be formed to resolve the various problems and
seek solutions. Looking at the size of the industry, a nodal federal agency should also participate
and bring credibility and authority to the recommendations of the group. This would be a faster and
far reaching approach than leaving the improvement issue for the repairs industry to resolve. It must
be made a time-bound initiative in the interest of all the stakeholders. The draft of the code will be
reviewed by all concerned and then circulated throughout the industry for suggestions.

This task group should develop a 'vision' which will be fluid and change as the repair industry is an
ever-growing, dynamic industry. Various improvements would make a qualitative difference and
also bring about a 'total responsibility concept' and will reduce mistakes in repair methods and
choice of materials; poor performance, and poor workmanship.

The task group must look for better repair methodologies that reduce costs by delaying or avoiding
re-repairs and enhance service life. Their vision accompanied by the goals will help the industry,
client, research institutes, federal departments like roads, railways etc.….. and all the stakeholders.
The vison could encompass sub-issues such as the following:
a.Repairs Industry must be made a fully organized sector by forming a federation or trade
association.
b.Indian repairs industry should have outreach beyond civil engineering to establish
mechanisms for inter-organizational and inter-disciplinary cooperation to create state-of-the-
art technology as well as its dissemination.
c.Indian Concrete Repairs Institute (ICRI) will be formed on a national level which will
have affiliations to other such global institutions, and facilitate Technology Transfer.
d.Develop and implement the methodology to hasten documents creation and dissemination
within industry stakeholders.
e.Create a repairs/rehabilitation code to enhance the evaluation, design, materials, field and
inspection practices, which raise the level of performance of repairs and protection systems.
f.Establish clear responsibilities and authorities for all participants. This should provide the
local government officials/authorities a guideline to issue licenses to concerned
stakeholders.
g.Develop performance-based guide specifications for specific and generic repair designs.
This will instill confidence in customer and also will bring a systematic approach to the
repairs Industry.
h.Improve Repair materials design and performance to eliminate cracking, to carry structural
loads, and to define properties of set and cured finished repairs
i.Develop environmental and worker-friendly repair methods, equipment, and materials that
will greatly reduce the adverse effects on workers, the public and the earth's ecosystem.
j.Develop a means for predicting repairs system performance to help ensure use of proper
materials, design details and installation methods, based on predictive models validated by
experience.
k.Develop and implement a strategic research plan for the repairs industry with University,
Industry, Government (UIG) partnership.
l.Create conducive environments to increase the number of materials, engineering, and
construction-related professionals interested in upskilling their repair and protection
practices. This will support the growing need of trained and qualified personnel for
evaluation of design, new materials, and construction practices related to repairs.
m.Develop selection processes, contractual agreements, procurement methods and
relationship arrangements (partnering) that will greatly reduce conflicts, rework, claims and
lawsuits resulting from disagreements among contractors, general contractors, engineers and
 owners. For eg. a reference of recommendations in ACI 132 for adopting as a guide for
repairs industry can be followed.
n.Develop client education programs that will promote awareness of the effects of
deterioration and the means to reduce the risks while protecting their investments.
o.Develop improved means and methods for accurate and thorough condition assessment.
p.Develop specific repairs system needs for expanded use, efficiency, and failure reduction.
q.Train and assimilate the unorganized sector in the mainstream by knowledge dissemination
and inclusion in trade associations. It would be a national program executed all over the
country. Skilling is a large initiative undertaken by the Federal Government of India with a
special ministry.
r.Evolve specifications and standards for the performance criteria of repairs, matching with
International Standards in collaboration with Bureau of Indian Standards (BIS).
s.Members of the Industry should engage in continuous innovation, based on the conditions
of Indian subcontinent as well as training the personnel/applicators on a regular basis and in
a structured manner.

The strategy will keep evolving as it is just the beginning of making an incredibly large business
more structured and responsible. The vision 2025 will ascertain the improvement in the repairs
performance as shown in Fig 7.

Important note: This article is based on studies and experience of authors' 35 years in India's
building repairs scenario and exhaustive referencing from published works. However, the
conclusions and recommendations are entirely personal and based on experience in national &
international projects, which means there can be another viewpoint as well, and together with
which, the performances of repairs would improve substantially.
Startup India Seed Fund Scheme 2022: Apply Online, Eligibility & Benefits (pmmodiyojana.in)