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Business Intelligence Report on Cell phone at Process Engineering

Development

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IUBAT- International University of Business Agriculture

and Technology

Practicum Report on

"Business Intelligence Report on Cell phone at Process Engineering

Development"

Prepared By

Md. Salman Khan

Program: BATHM
ID NO: 20111021

Date of submission: 15th December 2022

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Letter of Transmittal

15 December 2022
Sheikh Ershad Hossain
Chair
College of Tourism in Hospitality Management (CTHM)
IUBAT ─International University of Business Agriculture and Technology
4 Embankment Drive Road, Sector-10,
Uttara Model Town, Dhaka -1230
Subject: Letter of Transmittal.

Dear Sir,

I would like to state that I am Md. Salman Khan, bearing ID: 20111021a student of
Bachelor of Arts in Tourism and Hospitality Management (BATHM) program in IUBAT -
International University of Business Agriculture and Technology. I am delighted to complete
the report on the topic of "Business Intelligence Report on Cell phone at Process Engineering
Development" assigned to me as the internship's mandatory requirement. I have tried my best
to show my skills and knowledge, which I have achieved in three (03) months, making this
practicum report logistic and informative enough.

Therefore, I pray and hope you would be kind enough to go through my practicum report to
evaluate our performance. I will be pleased if you clarify any part of this paper at your
convenient time.

Sincerely yours,

…………………………….
Md. Salman Khan
Program: BATHM
ID NO: 20111021

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Certificate

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Student Declaration

I am Md. Salman Khan, bearing ID: 20111021 a student of Bachelor of Arts in Tourism
and Hospitality Management Program (BATHM), under the College of Tourism and
Hospitality Management (CTHM) from IUBAT-International University of Business
Agriculture and Technology, declaring that this practicum report on the topic "Business
Intelligence Report on Cell phone at Process Engineering Development" has only been
prepared for the fulfillment of the course of (THM-490) Practicum as the partial requirement
of Bachelor of Arts in Tourism and Hospitality Management Program.

It has not been prepared to serve any other purposes. Hence, it is strictly prohibited to copy,
duplicate, or use this report without prior permission.

Thank you,
……………………………..
Md. Salman Khan
Program: BATHM
ID NO: 20111021

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Supervisor Declaration

This is to certify that, Md. Salman Khan, bearing ID: 20111021 have completed his
internship (Practicum, THM-490) from WALTON, Plot-1088, Block-I, Sabrina Sobhan
Road P.O-Khilkhet, P.S-Vatara, Bashundhara R/A, Dhaka-1229, Bangladesh as a Trainee at
the Department of Process Engineering Development from 01st August 2022 to 31st
October, 2022. He successfully completed his Practicum Report under my supervision.
During my supervision I found him punctual, hardworking, and sincere. I pray and wish to
Almighty Allah for their success and a prospective career.

I hereby declare that I have checked this report at my best and in my opinion; this report is
adequate in terms of quality and scope for the award of Bachelor of Arts in Tourism and
Hospitality Management (BATHM) program.

……………………………….

Mohammad Abu Horaira

Associate Professor
CTHM—College of Tourism in Hospitality Management
IUBAT—International University of Business Agriculture and Technology
4 Embankment Drive Road, Sector-10
Uttara, Dhaka 1230, Bangladesh.

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Acknowledgment

All Praise to the Almighty Allah our Creator, Sustainer to whom I must return. I am very
thankful to Mr. Mohammad Abu Horaira, Associate Professor & my practicum supervisor.
Without his guidelines, it would not have been possible to prepare this report in the present
design.

I want to pay my gratitude to the management of WALTON; Mr. Ariful Haque

Raihan(Director of Process Engineering Development), Rezaul Hossain(Director Of Business
Intelligence) Mr. Tuhin khan, (Director of Marketing) who gave me many opportunities to
acquire Sales & Marketing knowledge.

I am incredibly indebted to my academic supervisor Mr. Mohammad Abu Horaira for his
whole-hearted supervision during my organizational attachment period.

……………………………..
Md. Salman Khan
Program: BATHM
ID NO: 20111021

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Table of Content

Contents Page No.

Prefatory Part
Title Page I
Cover Page II
Letter of Transmittal III
Internship Completion Certificate IV
Student’s Declaration V
Supervisor Declaration VI
Acknowledgment VI I
Table of Contents VI I I - XI
Executive Summary XI- XII

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Chapter 1 1-5
Introductory Part
1.1 Introduction 1
1.2 History / Overview 2-3
1.3.1 Objective of the Report 3
1.3.2 Broad Objective 3
3.2. Specific Objective 3
1.4 Background of the Report 4
1.5 Methodology 4
1.6 Limitations 5
Chapter 2 6-13
Organizational Part 6
2.1 Organizational Overview 6-8
2.2 Operational Management system 9
2.3 Visions for the Future 10
2.4 Company’s Objectives 10
2.5 Training and Development 10-11
2.6 Appraisal 11
2.7 Benefit offered 12-13
2.8 Location 13
2.9 Departmental Overview 13
Chapter 3 14-23
Report Part/ Body Part 14
3.1 Upload BTRC data 14-15
3.2 Collect New Model Information and Most selling Model 15-16
3.3 Price list Update 17-18
3.4 Updating benchmarks 19-21
3.5 Learning Outcomes 22-23
Chapter 4 23-24
Concluding Part 23
4.1 Findings 23-24
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4.2 Recommendations 24
4.3 Conclusion 24-25
Chapter-05 (Appendix Part) 25
5.1Work Cited 25

Executive Summary
Walton has the largest marketing network across Bangladesh and it sells its products through
more than 5,000 outlets, including 140 plazas or company-owned showrooms, and exclusive
distributors’ and dealers’ showrooms. Walton has, directly and indirectly, employed more
than 30,000 people in Bangladesh. They include engineers, technicians, officers, employees
and workers. It takes pride in being one of the largest and preferred employers in Bangladesh.
On an average, five people are dependent on each of these employees. So, Walton has
been contributing to the livelihoods of an estimated 150,000 people in the country.
WALTON Mobile is a sister concern of WALTON group which was initiated by S.M Nurul
Alam Rezvi under the umbrella of R.B Group (Rezvi and Brothers) in 1977. WALTON
MOBILE started its operations back in December 2010 and after completing six years it is
now flourishing and expanding in every possible market segment along with product
offerings. WALTON MOBILE is currently a renowned brand name in the mobile phone
market of Bangladesh. Under Walton, almost 30000+ employees are currently working now.
Walton has got the highest tax payer award in 2015-2016. Walton is not doing business in
Bangladesh only but also they are working in almost 20 countries around the world now and
they hope that it will increase more in the upcoming years. They also have retail organs of
Walton in 400 plazas, exclusive distributors and dealers. Walton has more than 57 modern
and well equipped after-sales service points along with ISO certified central service point.
Walton's Innovation is dedicated to building a more advanced society through the fusion of
sophisticated technologies having the capacity of 3.00 million refrigerators, 0.30 million Air
conditioner, 0.15 million Motorcycle and 1.5 million Television per annum respectively.
It manufactured almost 70% refrigerators, 25% televisions, and 6% of the motorcycles that
sold during 2015 in Bangladesh. Walton is the preferred choice of millions of customers
across the world because of its reliability and commitment to quality and price Walton is the

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first Bangladeshi company which produce lots of own countries products and quality goods at
a lower price than any other company product. Walton is one of the highest taxpayers in
Bangladesh and has a strong impact on the country economy. WALTON Group of Industries
was founded by S.M Nurul Alam Rezvi in 1977 as a trading company. Head office of Walton
is situated at (Jiban Bima bhaban, level-3), Dhaka , Bangladesh. Walton is one of the highest
taxpayers in Bangladesh and has a strong impact on the country's economy. Walton has
received the Best Taxpayer Award at the just-concluded Dhaka International Trade Fair
(DITF) 2015 for the seventh time. WALTON Continuously grow manufacturer base,
focusing on high value customer as well as Increased Brand Awareness and reinforce brand
values moreover increased revenue from new services. Continue to expand their
comprehensive distribution product

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