Name: Culaman, Jessieric S.

Year and Section: BS-ENTREPRENEURSHIP III-C 

Strategies to Improve Sales and Profitability

 Store Network: Market Concentration Strategy is the foundation of high-

value-added products and services.
 Item wise Management: It has built the world’s one of the largest information
networks which link stores, headquarters, distribution centers, and suppliers to
maximize the efficiency of store operations along with profits.
 Original Products: 1000+ original products with their own production facilities
and distribution centers is the key differentiator and greatest strength behind
strong store loyalty.
 Service Development: A diverse range of services like ATM services,
acceptance of bill payments, meal delivery services, etc. contributes to growth in
the number of customer visits.
 Customer Obsession with Constant Innvovation:
With a legacy of innovation, they are the beginners of operating 24*7, offering a self-
serve soda fountain and providing to-go coffee cups. In honor of the world’s favorite
frozen drink, they coined the phrase “Brain Freeze, followed by the SLURPEE drink, the
BIG GULP, and then the BIG BITE continuing the history of innovation and fueling it
through digital initiatives.