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TOBLERONE
TOBLERONE
TOBLERONE
Toblerone is available in more than 10 flavours including white chocolate, dark chocolate, filled
chocolate and fruit and nut. This highly popular chocolate bar is a brand that millions of people can
associate with. Available in 122 countries worldwide, it is commonly associated with airports as 25% of
all Toblerone chocolate bars are sold in duty-free shops. Marketers at Toblerone have built upon the
brand’s strong associations with Switzerland, and airport retail remains a major focus for this million-
dollar brand.
Toblerone is one of the most famous Swiss chocolates in the world. Theodor Tobler could hardly
have dreamed of this when he invented the Toblerone in 1908 with his cousin Emil Baumann. When we
talk about “global brands” today, Toblerone is without a doubt one of them. Few chocolates have
become synonymous with “Swiss quality chocolate”. Whether in Tokyo, Rio, New York, London or Berlin,
lovers of this Swiss specialty can enjoy it in consistently high quality all over the world, with the certainty
that it is a real piece of traditional Swiss chocolate.
Toblerone will have to drop "of Switzerland" from its packaging as the world-famous mountain-
shaped chocolate will no longer be exclusively produced in its home country from 2023. Swiss
newspaper Le Temps added Toblerone to a list of emblematic products no longer exclusively produced
in Switzerland, including Sugus sweets, Milka chocolate and Ovaltine.