ASSESSMENT OF MARKETING PRACTICES OF SARI-SARI STORE IN

BARANGAY DALAPITAN, MATLAM, COTABATO

Respondent’s number:

Direction: Please put a check () and please fill in the following blanks truthfully to specify your
answer on the space provided on the following statement. The information provided by
you will be kept confident and will be used for academic purposes only.

Part I: Demographic profile of the respondents

Name (optional) :
Gender: male female Age:
Civil status: single married widow
Educational level: college High school Elementary
Number of years of business operation:
Number of employee/s:
Part II. Participant’s knowledge about marketing
Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
opinion. In each item, please put a check () on the space provided per item which
corresponds to your answer. Please refer to the codes below.

Numerical Rating Descriptive Rating

5 Strongly agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree

Descriptive Rating
Knowledge about marketing
5 4 3 2 1
Pagbebenta
Promosyon
Inaalam ang pangangailangan ng
customer
Inaalam ang gusto ng customer

Pagkilala ng customer
 Pagpapatibay ng relasyon sa mga
customer
Pagbibigay kasiyahan sa customer
Pagpapakilala ng produkto sa
customer
Trabaho lamang ito sa opisina

Part III. Participants’ assessment of their practices in product strategies

Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
opinion. In each item, please put a check () on the space provided per item which
corresponds to your answer. Please refer to the codes below.

Numerical Rating Descriptive Rating

5 Strongly agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree

Descriptive Rating
Product strategies
5 4 3 2 1
Mayroong mga produkto para sa
pangangailangan at gusto ng
nakararami
Maraming produkto na pagpipilian
(mga pagkain, school supplies, load,
pampersonal na kalinisan, panlinis
sa bahay, atbp)
Nagtitinda ng mga bagong produkto
dahil sa uso o nalamang gusto ng
customer
Mayroong produkto na wala sa
ibang tindahan
May mga prdukto para sa iba’t ibang
uri ng customer (halimbawa:
estudyante-school supplies)
Part IV. Participants’ assessment of their practices in pricing strategies
Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
opinion. In each item, please put a check () on the space provided per item which
corresponds to your answer. Please refer to the codes below.

Numerical Rating Descriptive Rating

5 Strongly agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree

Descriptive Rating
Pricing strategies
5 4 3 2 1
Base sa Suggested Retail Price ang
presyo ng mga produkto ko
Base sa nagastos (cost) ang presyo ng
mga produkto ko
Base sa presyo ng mga kalabang
tindahan ang presyo ng mga produkto
ko
Mataas na presyo sa mga produktong
mataas ang demand
Nagbibigay ako ng discount sa mga
bilihin

Part V. Participants’ assessment of their practices in place strategies

Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
opinion. In each item, please put a check () on the space provided per item
which corresponds to your answer. Please refer to the codes below.
Numerical Rating Descriptive Rating
5 Strongly agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree

Descriptive Rating
Place strategies
5 4 3 2 1
Malapit sa mga tahanan
 Madalas na naibibigay ng tindahan ang
hinahanap na kailangan at gusto ng
customer (convenience)
Convenient operating hours
Malapit sa mga establisyimento ang aking
tindahan (sa paaralan, opisina, simbahan)
Hindi nauubusan ng stock ang tindahan
(Availability)

Part VI. Participants’ assessment of their practices in other strategies

Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
opinion. In each item, please put a check () on the space provided per item
which corresponds to your answer. Please refer to the codes below.
Numerical Rating Descriptive Rating
5 Strongly agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree

Descriptive Rating
Place strategies
5 4 3 2 1
Kinukumusta ang mga customer upang mas
makilala (relationship marketing)
Maaliwalas ang tindahan (itsura,
malawak,maliwanag, malinis)
Nakikita nang maayos ang lahat ng paninda
mula sa labas ng tindahan (Visual
Merchandising)
May mga produktong mas iniaalok sa
customer dahil may insentibong nakukuha
sa supplier (freebies from distributors)