SUCCESS STORY OF ACCENTURE

BRIEF HISTORY

Accenture began as the business and technology consulting division of accounting firm Arthur
Andersen. In the early 1950’s when it conducted a feasibility study for General Electric to install
a computer art Appliance Park in Louisville, Kentucky, which led to GE’s installation of a
UNIVAC I computer and printer, believed to be the first commercial use of a computer in the
U.S. Joseph Glickauf, an early pioneer of computer consulting, held a position as head of Arthur
Andersen’s administrative services division.

On 1 January 2001, Anderson Consulting adopted its current name, “Accenture”. The word
“Accenture” is derived from “Accent on the future”. The name “Accenture” was submitted by
Kim Petersen, a Danish employee from the company’s Oslo, Norway office, as a result of an
internal competition. Andersen felt that the name should represent its will to be a global
consulting leader and high performer, and also intended that the name should not be offensive in
any country in which Accenture operates.

On 19 July 2001, Accenture’s initial public offering (IPO) was priced at $14.50 per share, and
the shares began trading on the New York Stock Exchange (NYSE); Goldman Sachs and
Morgan Stanley served as its lead underwriters. Accenture stock closed the day at $15.17, with
the day’s high at $15.25. On the first day of the IPO, Accenture raised nearly $1.7 billion.

ORGANIZATIONAL CHART

VISION

 TO BECOME ONE OF THE WORLD’S LEADING COMPANIES, BRINGING

INNOVATIONS TO IMPROVE THE WAY THE WORLD WORKS AND LIVES

MISSION

 TO HELP OUR CLIENTS BECOME HIGH-PERFORMANCE BUSINESSES

AND GOVERNMENTS
CORE VALUES

 CLIENT VALUE CREATION

 ONE GLOBAL NETWORK

 RESPECT FOR THE INDIVIDUAL

 BEST PEOPLE

 INTEGRITY

 STEWARDSHIP

SAMPLE BUSINESS POLICY

CODE OF BUSINESS ETHICS

Your guide to responsible behavior everyday.

SIX FUNDAMENTAL BEHAVIORS AT A GLANCE:

 MAKE YOUR CONDUCT COUNT

Respect, fairness and shared ethical values are at the heart of Accenture’s culture and grounded
in our core values. Making your conduct count is about fostering these values and describes
behaviors that we expect from—and for—our people so that they can be at their best each day.

 COMPLY WITH LAWS

We comply with all laws, whether local, national or regional. Accenture people, and those acting
on our behalf, are responsible for understanding the applicable rules and must work with Legal to
ensure compliance. Violations of law can result in significant harm to Accenture, including
financial penalties, denial of government contracting privileges, imprisonment for criminal
misconduct and damage to our business relationships and reputation.

 DELIVER FOR OUR CLIENTS

We all serve Accenture’s clients, regardless of role—focusing on the best interests of our clients
while acting as stewards of Accenture.

 PROTECT PEOPLE, INFORMATION AND OUR BUSINESS

We work together to build a better, stronger and more durable company for future generations,
protecting the Accenture brand, meeting our commitments to protect information and intellectual
property, acting with an owner mentality and protecting and developing our people.

 RUN OUR BUSINESS RESPONSIBLY

We are agile and we strive for high performance—by acting as entrepreneurs and owners of the
company. We use sound business judgment to make decisions and do so within our authority,
using informed judgment to take appropriate risks and remaining accountable even where
decision making is automated. We recognize the limits to our individual authority. When
situations arise that require a more specialized or senior-level review, we are prudent in our
decision making and seek counsel. We spend Accenture’s money as if it were our own. We are
vigilant and responsible with resources with an eye to the bottom line. We speak up when we see
waste.

SWOT ANALYSIS

STRENGHTS

 Accenture provide technological solutions

 Accenture have extensive geographic reach in over 120 countries

 In the consulting sector, Accenture has one of the largest revenues in the world

 They have use the same procedures and processes in approaching projects, making it easy
for employees to move from location to location without retraining

 Good advertising and brand building through TVCs and print ads has helped the brand
grow

 Strong employee base of nearly 250,000 people in Accenture

 Accenture has a strong worldwide presence with offices in every continent

WEAKNESSES

 Accenture has been trying to break into serving small to mid-size companies but faces
stiff competition

 Stiff competition from across the world means slow market share growth

OPPORTUNITIES

 Accenture will benefit from its standing as one of the leading IT companies as the
technology is constantly evolving

 Due to the recession businesses are going to be looking for ways to cut back and
streamline their operations. Thus Accenture stands a great chance as it is expert in
outsourcing.

 Global penetrations and offering special fees for smaller projects can help increase the
reach

THREATS

 Premium offering may not resonate with midmarket customers

 Increasing presence of Accenture’s competitors

 Growing impact of online databases and companies can affect revenues

CORPORATE SOCIAL RESPONSIBILITY

MAKING A DIFFERENCE

ACTIONS SPEAK LOUDER

“Corporate Citizenship is central to everyone in our business, it is part of the way we

work and who we are” -Alastair Blair

SKILLS TO SUCCEED

Through skills to succeed programme we aim to help vulnerable and marginalised groups
in Philippines to build the skills they need to access lasting and meaningful employment
or to build a business. Through our programme of work we aim to supporting the creation
of jobs, improving job skills and employability, and contributing to the economic success
of this country by creating a more equal and inclusive society.

MAKING A DIFFERENCE

Making A Difference is how corporate citizenship enables our people to invest their time
and resources improve the way the world works and lives. In Philippines, all full time
employees are given 2 paid volunteering days each fiscal year. We have responded to our
people’s desire to see and feel personal impact so they can use these days to give back to
causes that deliver a positive social and / or environmental impact.

THE ENVIRONMENT

Accenture’s environmental strategy is focused on fostering sustainable economic growth

for our company and clients. Through more efficient and intelligent digital technologies
and by encouraging the ingenuity of our people as they embrace a new ways of working –
we will achieve our environmental goals for 2020 and do our part to ensure a brighter
future for our planet.

CONCLUSION

“CHANGE IS GOOD TRANSFORMATION IS BETTER.”