1. Biesok G et. Al. (2011).

The research work presented the idea of customer satisfaction, defines

conditions of loyalty, described selected methods of customer satisfaction measuring and presents
international standards referring to customer satisfaction measurement.

2. Karolina Ilieska(2013) an economic indicator of the quality of economic output; calculation of the
net present information for strategic business applications; a predictor of consumer spending and
corporate earnings.

3. Parsad et al. (2019) Furthermore, numerous relationships among's image and store
choices have been found and connected to specific segment elements of clients. The
momentum research is the main way to deal with handling these difficulties in the Greek
basic food item industry, and it gives a lot of potential to future exploration.
4. Jalal (2017) The objective of this study is to explore the effects of corporate social obligation,
advanced advertising, special exercises, shop air, and likely worth on a retail purchasing
choice. The information were acquired from 278 purchasers of retail outlets in Malaysia
utilizing a quantitative examination plan.

5. Menaka and Chandramana (2014), Over the previous few decades, India's retail
industry has grown rapidly. The retail sector in India is) divided into formal and informal
retail marketplaces.
6. Wanniachchi and Kumara (2016) The targets of this examination were to decide the effect
of visual retailing highlights on the client purchasing conduct and to decide the most alluring
visual marketing perspectives.
7. Subrato Dey (2017) The manner in which Indian clients spend their own cash on various
things has advanced as of late. As the approach of virtual entertainment has been all the more
generally utilized, Indian purchasers' shopping propensities have moved significantly
8. Nancy Chopra and Cheshta Kashyap (2021) Both chaotic and coordinated retail locations
should be more notable to support, keep up with, and draw in more clients during the fast way
of life and considering current pay levels, nature and kind of family framework, propensities,
wants, and taste concerning items purchasers.

9. Alauddin, M., Hossain, M. M., Ibrahim, M., and Hoque, M. A. (2015) In

Bangladesh, stores have a significant influence in the retail business. Stores are developing
progressively famous in our nation, and clients are becoming familiar with buying from them.
10. Kotler and Keller (2012) studied that in the alternative evaluation stage, there is
interest in the purchase decision to buy early, measuring the tendency of customers to
perform a particular action on the product as a whole
11. Pandey A C & Pandey MK (2013) studied impact of lifestyle on brand preference of
buyer behaviour & concluded that same of the factors have major role in the changing
of buyers behaviour. There was a significant relationship between gender & insistence
on specific brand by consumers for consumer durables at every purchase, secondly
there was no significant relationship between gender & place of purchasing consumer
durable.
12. Lee and Govindan (2014), studied automotive industry plays a significant
contribution to the economy of India. It was found that by increasing the costumer’s
insight towards vehicle purchase behavior will strengthen the industry.
13. Zhang X (2015) examines the brand equity which refers to the consumer’s general
perception and feeling about the brand and has an influence on the consumer
behaviour. The most studies measure brand equity from perspective of consumer or
from the company itself.
 14. Zan Mo, Yan-Fei Li and Peng Fan (2015) research shows that the factors of online reviews
which are influencing consumer purchasing behaviour include positive reviews, picture
reviews, additional reviews, cumulative reviews and description rating. The moderate or
negative reviews, logistics rating and service rating are not important in the results.

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TEM journal, Vol.2, Issue 4, PP. 327 – 33,2013
Parsad, C., Prashar, S., Vijay, T.S., Sahay, V. (2019). “Role of in-store atmospherics and impulse
buying tendency on post-purchase regret”. Journal of Business and Management, 25(1), 1-24, March
2019. [ISSN: 2319– 7668]

Dr.R. Menaka, Sudeep B.Chandramana (2014), “A Study on Consumers’ Buying Behaviour in Retail
Outlet”, Shanlax International Journal of Management, Vol.1 No.3, ISSN: 2321 – 4643.

Base for Strategic Marketing

Management”, TEM
Wanniachchi, N & Kumara, Varuna. (2016). “A Study on Impact of Visual Merchandising on
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Dey, S. (2017), “A study on changing buying behavior of Indian customers”, Global Journal of
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/gjmmrv17n_01.pdf [22]

Nancy Chopra and Cheshta Kashyap (2021), “To Analyze the Consumer`s Preferences for
Convenience Products in Organized and Unorganized Retail Outlets”, International Journal of
Management (IJM), 12(5), 2021, pp. 1- 13. https://iaeme.com/Home/issue/IJM?Vol
ume=12&Issue=5 [23]

Alauddin, M., Hossain, M. M., Ibrahim, M., & Hoque, M. A. (2015). “Perceptions of consumer impulse
buying behavior in the superstore: A case study of some selected superstore in Bangladesh”. Asian
Social Science, 11(9), 68.

Pandey A C & Pandey MK (2013) Consumer Preference Towards Smartphones Brands, with
Special Reference to Android Operating System, The IUP Journal of Marketing Management, Vol.XIII
No.04, Pg.no.08-17

Lee, E. (2013) IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR:Decision

Making Process, Theseus.f. Available at:
https://www.theseus.fi/bitstream/handle/10024/62367/Lee_Ethel.pdf? sequence=1
(Accessed: 3 March 2017).

Zhang, X., Liu, H., & Yao, P. (2015). Research Jungle on Online Consumer Behaviour in the Context of Web
2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era. Journal of Theoretical and Applied
Electronic Commerce Research, 16(5), 1740–1767. https://doi.org/10.3390/jtaer16050098

Gupta, S., Simon, K., & Wing, C. (2020). Mandated and Voluntary Social Distancing during the COVID -
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value of their company’s customer
base as an asset over time