Step-By-Step Assignment Instructions

Step 1: Review evaluation questions and indicators

Review the evaluation questions and indicators that Peta has created to measure customer
satisfaction during the test launch. Make a note of the key metrics that will be used to measure
the success of the tablet test launch.

Step 2: Create survey questions

Using the evaluation questions and indicators as a guide, create 8-15 survey questions that will
help you gather customer feedback to measure the success of the tablet test launch.

Make sure that your questions are clear, concise, and easy to understand. Use a variety of
question types, including multiple choice, rating scales, and open-ended questions.

Step 3: Test the survey

Ask a friend or colleague to complete the survey to ensure that the questions are clear and easy
to understand. Make any necessary changes to improve the survey before distributing it to the
50 participants in the test launch.

Step 4: Distribute the survey

Distribute the survey to the 50 participants in the test launch at the end of their service. Make
sure that participants understand that their feedback is important and that their responses will
be kept confidential.

Step 5: Analyze the results

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Once you have received all of the survey responses, analyze the results to identify trends and
areas for improvement. Use the results to make any necessary changes to the tablets before
launching them more widely.

Review criteria

There are a total of 11 points for this activity. At least two of your peers will evaluate your survey
questions. Your final grade will be the median of these scores. You must get 9 out of 11 total
points to pass.

Giving Good Feedback

Once you complete the activity, review and provide constructive feedback for at least two
classmates. Below are some guidelines to help you leave constructive comments for your
peers.

When giving feedback, consider:

Leading with positive feedback

Providing a balance of positive and actionable feedback

Sticking to information-specific, issue-focused, and observation-centered comments