PROPOSAL PEMBIAYAN

BUSINESS PLANNING
IKAN BAWAL AIR TAWAR

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 BACK GROUND

> Karakteristik Market Insight Peluang

ikan bawal
> Produksi Nasional
 PRODUKSI NASIONAL

10%

Rata-rata pertumbuhan
Sumber : KKP (http://sidatik.kkp.go.id/dynamic_report )
 MARKET INSIGHT
Current demand

51%

Rata-rata
Starting Running Stage Vacuum Stage pertumbuhan
Stage
 OBSTACLES AND CHALLENGES
Obstacles :
1. Demand < Supply saat produksi
awal/panen pertama Challenges :
2. Demand > Supply saat konsumen 1. Penentuan cycle produksi
tahu kita produksi bawal yang tepat
3. Repeat order 14 hari
2. Penentuan metode dan
4. Lokasi produksi dengan market penanganan pasca panen.
berjarak jauh
5. Survival rate pengiriman 3. Keterampilan dan
kedisiplinan petani.
6. Segmentasi pasar masih terbatas
7. Feeding Conversion Ratio (FCR) 4. Gain Market
 BUSINESS PLANNING APPROACH
Customer
Segment
ation
Value
Cost
Structure Proposi
tion

Key BUSINESS
Pather Channel
ship BUSINESS MODEL STRATEGIES
CANVAS

Key Customer
Resources Relations

Key Revenue
Activities Stream
CUSTOMER SEGMENT
JADEBOTABEK
GEOGRAPHIC
BANTEN

LOW
PSYCOGRAPHIC MIDDLE
UP

LIFE STYLE AND HOBIES :

- PEMANCINGAN
DEMOGRAPHIC - SEAFOOD
CONSUMER
 VALUE PROPOSITION

BENEFIT : NEEDS :
Tersedia ikan sehat,
Ikan sehat, segar,
EXPERIENCE: segar, dan gesit.
gesit, berwarna
cerah. - Fleksibilitas FEARS :
kuantitas order, Penanganan pasca
FEATURE: - Salah satu panen yang kurang
pemasok ikan WANTS : baik
Ketersedian Stok yang dicari by Ketersidaan stok ,
yang Berkelanjutan e-marketing Flexy quanatity
order
CHANNELS

DIRECT SALES Sales Forces

INDIRECT Web / Blog Sales

SALES
Wholesaler
CUSTOMER RELATIONSHIP
REVENUE STREAM
 KEY ACTIVITIES
Company Aquaculture Research and
Marketing
Development Process Development
1. Struktur 1. Market Analysis : 1. Semi Intensive 1. Pengembangan
Organisasi - Demand Forecast aquaculture transportasi kering
2. Visi & Misi 2. Pengembangan system 2. Pengembangan
3. Job Description Pasar 2. Production cycle pakan sendiri
& Responbility 3. Customer 3. Penanganan 3. Pengembangan
4. Quality Relationship pasca panen Zero waste
Manajement Management - Penampungkan 4. Diversifikasi produk
5. Business 4. Advertising : sementara : produk olahan
Development -Blogging / website
KEY RESOUCES
MODAL

L
A
H
A
N

PENGALAMAN
KEY PATNERSHIP
- Pakan
- Peralatan
Supplier
kelengkapan
budidaya
- Bibit

- Sewa Kendaraan
Penyedia - Sewa Lahan kolam
Jasa penampungan
- Tabung Gas
Oksigen
 COST STRUCTURE
- Paralon / pipa - Timbangan merk
- Karung Pakan Shelter
Biaya Asset - Gentong - Kendaraan / Mobil
- Jaring - Lighting
- Tabung Gas - White board
Biaya Proses - Bibit - Vitamin
- Pelet - Maintenance kolam
budidaya - Gas Oksigen - Listrik
- Tenaga Kerja
- Gas Oksigen - Sewa kendaraan
Biaya - Plastik 3 jenis Angkutan
Penanganan - Karet - Tenaga kerja
- Sewa Lahan (Penjaga, Supir,
Pasca Panen
Kenek)
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 INVESTMENT
UMUR MANFAAT Beban biaya
Aset Qty Harga Biaya
/tahun /bulan
Timbangan "merk Salter" 100kg 2 1,600,000 3,200,000 5 53,333
Pipa paralon D 3" 1m 2 55,000 110,000 3 3,056
Gentong plastik 120 lt 5 125,000 625,000 3 17,361
Jaring PE 6D 1X5 M2 4 40,000 160,000 2 6,667
Senter LED Charge V1810L VDR 2 145,000 290,000 3 8,056
White Board 122X244 2 150,000 300,000 5 5,000
Kendaraan angkut (Pick up) 1 120,000,000 120,000,000 10 1,000,000
Kincir air blackport 1 1,450,000 1,450,000 5 24,167
Total 126,135,000 1,117,639

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 BIAYA PAKAN
Pakan
Merk Pakan Prima
Spek Protein : 24%-27%
Harga (Rp/Bal) 365,000
1 bal/karung 50
Target Bobot panen 500gr/ekor

Cycle Tanam
Skenario bibit 8-10 cm/ekor
1 2 3 4 5 6 7 8 9
Bobot Panen 2,500 2,500 2,500 5,000 5,000 7,500 7,500 10,000 10,000
Jumlah Ekor panen 5,000 5,000 5,000 10,000 10,000 15,000 15,000 20,000 20,000
Kebutuhan Pakan (60%) (kg) 1.67 4,167 4,167 4,167 8,333 8,333 12,500 12,500 16,667 16,667
Kebutuhan Pakan (50%) (kg) 2.00 5,000 5,000 5,000 10,000 10,000 15,000 15,000 20,000 20,000
Biaya Pakan (60%) 30,416,667 30,416,667 30,416,667 60,833,333 60,833,333 91,250,000 91,250,000 121,666,667 121,666,667
Biaya Pakan (50%) 36,500,000 36,500,000 36,500,000 73,000,000 73,000,000 109,500,000 109,500,000 146,000,000 146,000,000

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 BIAYA PAKAN
100 gr/ekor
Skenario bibit 1 kg/10 ekor Cycle Produksi
1 2 3 4 5 6 7 8 9
Bobot Panen kg 2,500 2,500 2,500 5,000 5,000 7,500 7,500 10,000 10,000
Jumlah Ekor panen ekor 5,000 5,000 5,000 10,000 10,000 15,000 15,000 20,000 20,000
Jumlah ekor tebar ekor 5,000 5,000 5,000 10,000 10,000 15,000 15,000 20,000 20,000
Total Bobot Tebar kg 500 500 500 1,000 1,000 1,500 1,500 2,000 2,000
Kebutuhan Pakan (60%) (kg) 1.67 3,333 3,333 3,333 6,667 6,667 10,000 10,000 13,333 13,333
Kebutuhan Pakan (50%) (kg) 2.00 4,000 4,000 4,000 8,000 8,000 12,000 12,000 16,000 16,000
Biaya Pakan (60%) 24,333,333 24,333,333 24,333,333 48,666,667 48,666,667 73,000,000 73,000,000 97,333,333 97,333,333
Biaya Pakan (50%) 29,200,000 29,200,000 29,200,000 58,400,000 58,400,000 87,600,000 87,600,000 116,800,000 116,800,000

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 ESTIMASI BIAYA
1. Benih (8-10 cm)
2. FCR 60%
3. Sukabumi

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 ESTIMASI BIAYA (SKENARIO -1)

1. Benih (8-10 cm)

2. FCR 60%
3. Sukabumi
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 ESTIMASI BIAYA
1. Benih (8-10 cm)
2. FCR 50%
3. Sukabumi

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 ESTIMASI BIAYA (SKENARIO -2)
Juta rupiah
Siklus Panen (Bulan Ke-)
Alokasi biaya
4 5 6 7 8 9 10 11 12
Budidaya 46,958 44,633 44,008 85,250 84,800 131,458 127,883 167,458 165,550
Transportasi 1 4,278 4,278 4,278 8,546 8,546 12,824 12,824 17,093 17,093
Penampungan 9,038 9,038 9,038 13,066 13,066 16,604 17,104 20,633 20,633
Asset Tetap 1,118 1,118 1,118 1,118 1,118 1,118 1,118 1,118 1,118
Total Cost 61,392 59,067 58,442 107,980 107,530 162,005 158,930 206,301 204,393
Total revenue 55,000 55,000 55,000 110,000 110,000 165,000 165,000 220,000 220,000
Gross Margin -6,392 -4,067 -3,442 2,020 2,470 2,995 6,070 13,699 15,607
Ribuan rupiah
COGP 18,783 17,853 17,603 17,050 16,960 17,528 17,051 16,746 16,555
COGS 24,557 23,627 23,377 21,596 21,506 21,601 21,191 20,630 20,439

1. Benih (8-10 cm)

2. FCR 50%
3. Sukabumi
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 ESTIMASI BIAYA
1. Benih (1/10)
2. FCR 60%
3. Sukabumi

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 ESTIMASI BIAYA (SKENARIO -3)
Juta rupiah
Siklus Panen (Bulan Ke-)
Alokasi biaya
4 5 6 7 8 9 10 11 12
Budidaya 36,167 34,467 33,633 64,917 64,467 100,333 98,217 127,417 124,883
Transportasi 1 4,278 4,278 4,278 8,546 8,546 12,824 12,824 17,093 17,093
Penampungan 9,038 9,038 9,038 13,066 13,066 16,604 17,104 20,633 20,633
Asset Tetap 1,118 1,118 1,118 1,118 1,118 1,118 1,118 1,118 1,118
Total Cost 50,601 48,901 48,067 87,647 87,197 130,880 129,263 166,259 163,726
Total revenue 55,000 55,000 55,000 110,000 110,000 165,000 165,000 220,000 220,000
Gross Margin 4,399 6,099 6,933 22,353 22,803 34,120 35,737 53,741 56,274
Ribuan rupiah
COGP 14,467 13,787 13,453 12,983 12,893 13,378 13,096 12,742 12,488
COGS 20,240 19,560 19,227 17,529 17,439 17,451 17,235 16,626 16,373

1. Benih (1/10)
2. FCR 60%
3. Sukabumi
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 SUMMARY
Aspek Usaha Skenario 1 Skenario 2 Skenario 3
Estimasi Penjualan (kg) 52,500 52,500 52,500
Biaya Total 998,290,000 1,126,040,000 912,540,000
Biaya Variabel 901,731,250 1,029,481,250 815,981,250
Biaya Tetap 96,558,750 96,558,750 96,558,750
Penerimaan Total 1,155,000,000 1,155,000,000 1,155,000,000
Gross margin 156,710,000 28,960,000 242,460,000
% Working Capital 115.70% 102.57% 126.57%
Rata-rata COGP 14,914 17,348 13,254
Rata-rata COGS 19,625 22,058 17,964

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SKENARIO ALTERNATIF

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 ESTIMASI BIAYA
1. Benih (1/10)
2. FCR 50%
3. Bogor-Sukabumi

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 ESTIMASI BIAYA (SKENARIO - ALTERNATIF)
Juta rupiah
Siklus Panen (Bulan Ke-)
Alokasi biaya
4 5 6 7 8 9 10 11 12
Budidaya 36,167 34,467 33,633 64,917 64,467 100,333 98,217 127,417 124,883
Transportasi 1 0 0 0 8,546 8,546 12,824 12,824 17,093 17,093
Penampungan 9,038 9,038 9,038 13,066 13,066 16,604 17,104 20,633 20,633
Asset Tetap 1,118 1,118 1,118 1,118 1,118 1,118 1,118 1,118 1,118
Total Cost 46,322 44,622 43,789 87,647 87,197 130,880 129,263 166,259 163,726
Total revenue 55,000 55,000 55,000 110,000 110,000 165,000 165,000 220,000 220,000
Gross Margin 8,678 10,378 11,211 22,353 22,803 34,120 35,737 53,741 56,274
Ribuan rupiah
COGP 14,467 13,787 13,453 12,983 12,893 13,378 13,096 12,742 12,488
COGS 18,529 17,849 17,516 17,529 17,439 17,451 17,235 16,626 16,373

1. Benih (1/10)
2. FCR 50%
3. Bogor-Sukabumi
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 SUMMARY
Aspek Usaha Skenario 1 Skenario 2 Skenario 3 Skenario Alternatif
Estimasi Penjualan (kg) 52,500 52,500 52,500 52,500
Biaya Total 998,290,000 1,126,040,000 912,540,000 899,705,625
Biaya Variabel 901,731,250 1,029,481,250 815,981,250 803,146,875
Biaya Tetap 96,558,750 96,558,750 96,558,750 96,558,750
Penerimaan Total 1,155,000,000 1,155,000,000 1,155,000,000 1,155,000,000
Gross margin 156,710,000 28,960,000 242,460,000 255,294,375
% Working Capital 115.70% 102.57% 126.57% 128.38%
Rata-rata COGP 14,914 17,348 13,254 13,254
Rata-rata COGS 19,625 22,058 17,964 17,394

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 FINISH
TERIMA KASIH

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