CHAPTER-I

INTRODUCTION
1.Introduction:
In my 4 years BBA life I have completed many course. Our BBA department can offered total
126 credit for every BBA general students. When students have completed 123 credit on that
time university have offered an internship program. it is mandatory for every students. The total
time period of internship was 3 month. In the 3 month of internship period a students can join
any bank or organization as a temporary employee. For this time period students can learned
corporate environment which was beneficial for their upcoming future.

1.1. Rationale of the Study:

Basundhara group is one of the Repotted private company in Bangladesh.i have doing my
internship program in basundohara group which are situated in Bashundhara Residential area.
Basundora groups HR Manager assigning me in finance department to analysis their financial
crisis and find out the financial shortages of this company. The title of my report is “Financial
issues analysis of Bashundhara Group”. A study on Basundhara group has been prepared as a
partial fulfillment of BBA Program faculty of Business Administration, American International
university of Bangladesh. as a major in Accounting and finance it gives me an opportunity to
learn about financial how happened financial crisis and how to overcome that crisis through the
internship in Basundhora group. Now a day’s world only Academic education so it is not enough
to become competitive with the outside world. It is mandatory to complete the 3-month
internship Program in order to complete the BBA Program. I have work in marketing and finance
department and gain various kind of knowledge which are more beneficial in my future carrier.

1.2. Objective:

1.2.1. Board Objective:

 To gain knowledge about how to analyze the financial issues of Bashundhara Group.

1.2.2. Specific Objective:

 To identify what are the financial issues of Bashundhara Group.

 To know about the working process of Bashundhara group.
  To gain knowledge about the product and service of Bashundhara Group.
 To gain knowledge about how to solved the financial issues.

1.3. Background:

Bashundhara Group started operating as a real estate enterprise known as "Bashundhara" in 1987
under the supervision of the group's first concern - East-West Property Development (Pvt) Ltd.
Rapid growth of confidence and trust of city dwellers in "Bashundhara". The growing population
of Dhaka, the apparently slow growth of housing, led to the groundbreaking success of
Bashundhara. Driven by the impact of this success, Bashundhara is ready to invest in new fields
including manufacturing and business. More enterprises were established in the early 1990's,
covering various activities involving the production of cement, paper and pulp, tissue paper, LPG
bottling and distribution, and the production of a trading company, among others. The group has
experienced this remarkable growth in less than 10 years. During this time, additional schemes
on land development and real estate were introduced, and those projects focused more on
increasing responsiveness to client needs. The first publicly traded company of the group,
Meghna Cement Mills Limited, is currently listed on two stock exchanges in Bangladesh. The
group now has more than 20 major concerns in different parts of the country. Bashundhara City
(BCDL) has added glamor to the growth of the multipurpose shopping mall-cum-entertainment
center group. BCDL is one step ahead in its long-term endeavor to strengthen relationships with
the general public by offering unique commercial activities and entertainment facilities under a
single roof. By listening to client's needs, learning real-time lessons from past projects, the group
has come a long way in reaching its goals through innovation and partnership in its project
implementation process. Through major investment initiatives in all important sectors,
Bashundhara has significantly contributed to the country's economic and financial stability
Underlying all the activities of the group is the common thread of change, flexibility, and
building close relationships with the government, city corporations and Bashundhara clients.
Most of its projects are success stories - this fact alone is enough to justify the group's confidence
in the future.

Vision
Their vision is they wants to be the largest business entity in the country and contribute the most
to the economic and social development from the private sector. It wants to employ more people
and thus be the largest employer in the private sector.
Mission
Bashundhara Group's Concerns Always strives to offer customers the best possible services and
products to achieve their complete satisfaction, as the group supports the notion that customers
are the ultimate determining factor in the success of any organization. It is always trying to
introduce new products and services to the customers.

1.1.1. SWOT Analysis:

Strength Weaknesses
 Market leading Brand.  Shortage of new product concept.

 Strong Production Quality and system.  Spend big amount in promotional

expense.
 Big product line
 Promotion activities are very difficult
 Big distribution channel to do in rural areas.

 Good market share

 Opportunities Threats
 Their main consumer is mass  Similar services are offered by others
population. Competitors.

 Product and services are also available  Foreign company are also a major
in rural area. Competitors.

 Understand the customer needs.  Product and services price fluctuation.

 Difficult to differentiate product line

to others competitors