William G.

Scott defines business communication as “Administrative communication is a process which

involves the transmission and accurate replication of ideas ensured by feedback for the purpose of
eliciting actions which will accomplish organizational goals.”

Leland Brown: Communication is the transmission and interchange of facts, ideas, feelings or course of
action.

According to Louis A Allen, "Communication is the sum of all the things one person does when he wants
to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and
continuous process of telling, listening and understanding".

According to Richard Nordquist (2013) “A human system of communication uses arbitrary signals, such
as voice sounds, gestures, or written symbols”. Furthermore, language is very important for human.
People can express their feeling, idea or emotion through the beauty of language.

according to Robert Craig : communication is the flow of information. Socio-psychological:

communication is the interaction of individuals. Socio-cultural: communication is the production and
reproduction of the social order. Critical: communication is the process in which all assumptions can be
challenged.