Marketing Plan

VRRA
SWOT ANALYSIS

Macro Environmental Analysis

MACRO ENVIRONMENT ANALYSIS

We ensure that our product is suitable with buyer behaviour,

DEMOGRAPHIC purchasing habits, and preferences.

Our product cost will likely change due to market adjustments in sale
ECONOMIC stores.

We insure that our product is safe for all, especially those who are
SOCIO-CULTURAL widely used of self defense pen. It can be used in streets, crowded
places.
VRRA will be able to promote our goods through social sites and the
TECHNOLOGICAL sees of the online.

Our company will follow all applicable government regulations.

POLITICO-LEGAL Begin by registering our company with the SEC and BIR, and the list
of required licenses will follow.

We ensure that our goods are eco - friendly, created from natural
ECOLOGICAL materials, and are not harmful to our earth and atmosphere.
 A. Market Segmentation

Geographics Demographics Pyschographics Behavioral

For our business, The target Because social Our customers'
VRRA's target demographic of standing influences behavior is
geography would VRRA would how and what detrimental to the
be the local city mostly be people in consumers buy, success of the
and other nearby their 15-21 years social classes can be VRRA self-
cities. old and upwards. a determining factor defense pen. The
We would also like In terms of age our in whether or not benefits of the pen
to grow our business plans to Self Defense Pen is may encourage
business into other include an all good successful. VRRA buyers to purchase
areas of the design where can also be our developed pen.
Philippines. anyone can use our purchased by those Frequent purchases
We may also self defense pen. who follow specific in which our
launch our Income of our lifestyle choices, product is
company in areas consumers can be such as those who encountered may
with high low to medium live an eco-friendly also lead to
population class as our pen not lifestyle and want to individuals
densities to assure only provide quality protect themselves purchasing them in
that at least one but affordable from other people order to try our
individual is prices. who cause them product. Another
interested in harm. factor in affecting
purchasing our sales is the attitude
stuff. about our product,
as a generally
pleasant attitude
toward the
products can help
increase sales.