Eunice R.

Bustamante
Activity 1 Tourism Policy Planning and Development

What are the prerequisites to successful tourism product development?

Accessibility-All persons can take part in and enjoy travel experiences thanks
to accessible tourism. More people require access, whether or not this is
because of a physical issue. People with access needs, such as the elderly
and the less mobile, might present a significant challenge when sightseeing or
traveling. Accessible tourism is the constant effort to guarantee that tourist
locations, goods, and services are available to everyone, regardless of their
physical limitations, impairments, or age. Both government and privately
owned tourist attractions, facilities, and services are included. Governments,
international organizations, tour operators, and end users, such as people
with disabilities and their organizations, collaborate to promote accessible
tourism (DPOs). Effective relationships and collaboration across numerous
sectors at the national, regional, and international levels are necessary for a
successful tourism product. A single destination visit typically requires a
variety of activities from conception to execution, such as information access,
various types of long-distance travel, local transit, lodging, shopping, and
dining. Because accessibility is ingrained in society's social and economic
values, the effects of accessible tourism extend beyond the tourists who
directly benefit from it.

Resources or existing products-The profitability of your tourist business will

increase if you provide products that are specifically catered to the needs of
visitors. By providing additional services to guests, the NWT will see an
increase in their time spent there, their spending, and the number of new and
returning visitors.

Demand-Although a price rise frequently results in a decrease in demand, it

can also improve overall sales. Products related to tourism are frequently
purchased together, such as a flight, a hotel room, and a sightseeing trip.
Therefore, a rise in the demand for one product may result in a rise in the
demand for related products.
Policy and Government-Governments play a variety of roles in the tourism
industry, including marketing and promotion, border security, market
regulation (such as aviation), planning regulations, controlling or managing
tourist attractions (such as national parks), skill development, and funding
road construction.

Tourism in relation to destination’s overall economy-What role does tourism

have in the economy? The economy is boosted by tourism, which also
generates thousands of jobs, improves a nation's infrastructure, and fosters
cross-cultural understanding. Tourism generates a substantial number of jobs
across many different industries.

Acceptability to stakeholders-What is the significance of stakeholder

involvement in tourism? Stakeholder involvement has been cited as a crucial
component of successful sustainable tourism development since it aids in
balancing and coordinating decision-making based on the requirements and
interests of relevant stakeholders.

Adherence to nationally accepted standards (accreditation)-The purpose of

accreditation is to create and constantly raise the bar for the conduct of a
tourism business, making it a crucial component of the sector. Following
industry standards and codes of conduct is one way that tourism accreditation
helps your company meet and exceed client expectations. adherence to
governing standards for business and industry. Plans for business and
marketing development and execution.

What are the principles of tourism product development?

Recognize that the majority of tourism naturally affects the destination as a
whole, including ecosystems, natural resources, cultural assets and traditions,
communities, aesthetics, and built infrastructure, in addition to industry
businesses. Respect the Global Sustainable Tourism Council's (GSTC)
minimal standards for sustainable tourism practices, which are made available
to the public and have received worldwide approval. Develop all forms of
tourism through a cooperative management structure that includes equal
participation from the public and private sectors as well as from civil society
groups that reflect local diversity. Manage tourism growth based on visitor
quality, not quantity, to improve the traveler experience, preserve the
uniqueness of the place, and assist local communities. Create regulations to
combat unequal tourism benefits in tourist destinations to increase the amount
of money that stays in such areas. Include all expenses related to local taxes,
social and environmental effects, and disruptions that can be backed up with
evidence. See to it that investments are tied to maximizing net-beneficial
effects for society and the environment. Favor measurements that detail
destination benefits, such as small company creation, income distribution, and
improvement of sustainable local supply chains, above metrics that only
measure contribution to GDP growth. Follow the generally acknowledged
scientific agreement regarding the necessity of reducing greenhouse gas
emissions. Reduce tourism-related air, marine, and land transportation
emissions quickly by making investments in green infrastructure.
Turn away from using throwaway plastics and switch to using circular
resources when post-pandemic safety permits. Keep high-occupancy resort
tourism to a few key locations. To preserve geographic identity, a diverse
economy, local access, and essential ecosystems, prevent resort sprawl from
encroaching on coasts, islands, and mountainous regions. To protect and
enhance natural, scenic, and cultural assets, promote tourism policies and
business practices. conserve and strengthen the distinctiveness and identity
of the destination. Travel is desired for its diversity. Encourage a healthy
domestic tourism industry in addition to international travel, as this will
increase people's perceptions of the value of their own natural and cultural
heritage and make them more resilient in the face of crises. Develop strong
local supply chains that enable higher-quality products and experiences by
rewarding and incentivizing tourism-related businesses and associated
businesses that adhere to these principles.
Give examples of tourism product diversification strategies.
The Tourism Product Diversification and Marketing Program offers funding for
business planning, product development and packaging, as well as marketing,
to help you re-invent, improve, or extend your tourism product and operation
to meet future market demands. Companies with a solid domestic reputation
frequently choose the diversification strategy. As a result, they have room to
grow and can open up new markets or offer new products. Businesses
typically have four options on how to expand their product lines. Market
penetration is the first tactic, in which a business seeks to increase the market
share of an already-existing product. Due to the company's prior research and
operating experience in the market, this strategy has a low risk. The second
strategy is called market development, and it entails a corporation launching
an existing product in a new market. This strategy can be a little riskier
because the corporation must research the product's market approval and
cater to regional tastes and preferences. For instance, when McDonald's
initially entered India, there was strong opposition to its menu items.
McDonald's had to change their menu accordingly, add more vegetarian
options, and take beef recipes from it. Product development, which involves
introducing new products into an established market, is the third tactic.
Regarding the general public's acceptance of the product, this can also be a
little problematic. It will, however, be permitted if the business introduced the
product after identifying a market gap. For instance, numerous fast-food
restaurants like Starbucks and Domino's started offering vegan options when
people in the United States started adopting vegan diets. The final approach
is diversification. Here, businesses launch new items into untapped markets.
The corporation must research consumer acceptance, demand, and market
conditions, making this strategy the riskiest of all. Therefore, it is also pricey.