Business Proposal for Design, 2023

Supply, Installation of Steel

Structures
Table of Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................3
Present Market Scenario.............................................................................................................................3
Product/Service...........................................................................................................................................4
Consultancy.............................................................................................................................................4
Construction............................................................................................................................................5
Target Customer..........................................................................................................................................6
Competitor Analysis....................................................................................................................................6
Steel construction company list...............................................................................................................6
Competitive Advantage...............................................................................................................................9
SWOT Analysis.............................................................................................................................................9
Business Strategy.........................................................................................................................................9
Risk Identification........................................................................................................................................9
Manpower.................................................................................................................................................10
Materials and Manufacturers (For Construction Works)...........................................................................11
Fixed Cost..................................................................................................................................................11
Price Chart (Approx.).........................................................................................................................11
Operating Cost...........................................................................................................................................11
Fabrication Place.......................................................................................................................................11
Conclusion.................................................................................................................................................12

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 Executive Summary
Title: Scope of Steel Structure Business in Bangladesh

Introduction: The steel structure business in Bangladesh is likely a growing industry, as the demand for
steel structures such as bridges, buildings, and other infrastructure projects increases. The construction
industry in Bangladesh has been expanding in recent years, which has likely contributed to the growth of
the steel structure business.

Factors that may impact the steel structure business in Bangladesh include the availability of raw
materials, such as steel, and the cost of production. The level of competition in the industry may also be
a factor, as well as the government's policies and regulations related to the construction and steel
industries.

Objectives: The objective of this report includes

 Brief idea of steel business sector in Bangladesh, sectors of business, competitor analysis and
market research.
 Identify targeted consumers for service and SWOT analysis.
 Fixed and Operation cost identification.
 Business strategy sorting.

Methodology: The data and information gathered from different existing competitors of the steel
industry and growing market scenario. Further approach can be taken based on detailed communication
with the consumers and creating a partnership or identifying collaboration scopes. The architectural
firms can assist getting small, scaled steel structure design works and with proper sales/marketing
support or recommendations, the company can participate in large, scaled projects.

Results: The report identifies the strength of the company to launch steel business primarily, and for
further outreach, the report suggests to focus on appropriate marketing stunts, sales engagement and if
possible hire professionals for different individual roles. Small scaled projects can boost the portfolio to
bid into large scaled projects and for this, business meetings, discussions with the experienced individual
or companies and understanding the market size or product cost is mandatory.

Recommendations: The results point out the next approach for the business launch, but further
recommendations or changes can be done once the idea has been finalized.

Conclusion: Businesses in the steel structure industry in Bangladesh requires to stay up to date on
market trends and conditions, as well as the latest technological developments in the field. Developing
strong relationships with customers and establishing a reputation for high-quality products and services
may also be important for success in this industry.

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Introduction
There are several steel constructions companies in Bangladesh that specialize in the design, fabrication,
and construction of steel structures. These companies typically have the expertise and equipment
necessary to handle a wide range of projects, including the construction of bridges, buildings, and other
structures. The construction of steel building began for the first time with the inception of Chittagong
Export Processing Zone in 1984. Now such building is a common scene in all the industrial areas.

Steel construction is a popular choice in Bangladesh due to its strength, durability, and versatility. Steel
structures can be designed to meet the specific needs and requirements of a project, and they can be
easily adapted or modified as needed. In addition, steel is resistant to fire, wind, and other natural
disasters, making it a safe and reliable choice for construction projects in Bangladesh.

Present Market Scenario

Steel buildings are gradually making a strong hold in Bangladesh's construction sector, as around 16
companies construct over 100 such buildings every year on average. Sector people put the annual
turnover of the construction segment at about Tk 1,000 crore. Besides factory buildings, some corporate
offices like Grameenphone headquarters in Gulshan in the capital and hotels such as 20-storey Hotel
Sarena are some other examples of steel building.

According to industry insiders, around 100 companies are now providing PEB solutions in Bangladesh. At
least 20 companies have entered the market in the last five years.

To construct it, all equipment, generally imported from Korea, Japan, China, Russia, and India, are first
engineered at a factory as per sizes and later assembled on the construction site, which is why it is also
known as pre-engineered building. Such buildings are very popular across the world mainly because it
gives a huge architectural flexibility.

Every year a constructor receives 6-7 offers to build steel establishments, the heights of which range
from 2 to 7 story. Presently garment-related industry owners are the main customers for those
buildings, as they do not like to wait for years to get their industry buildings completed. (The Daily Star)

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The projects, worth around Tk50,000 crore, include metro-rail stations, Dhaka Hazrat Shahjalal
International Airport's third terminal, expansion of Osmani International Airport, Sylhet, and Shah
Amanat International Airport at Chittagong. Around 30 percent of the total cost of these projects will be
on steel structures, according to officials and sector players.

Businesses use PEB for their manufacturing plants to save time and cost because these structures cost
less than half of concrete structures. PEB makers supply all components to the plant site, and then
assemble them with nuts, bolts, and anchor bolts.

The PEB industry in Bangladesh has grown considerably in the last decade riding on rapid economic
growth and industrialization. The manufacturing sector's contribution rose to 35 percent of the
country's GDP in the last fiscal year, up from around 25 percent a decade ago.

The steel structure business also saw rapid growth with it. The market almost doubled in the last five
years, according to the Steel Building Manufacturers Association of Bangladesh. The size of the market
was around Tk2,500 crore in the 2017-18 fiscal year. Now local companies hold around 85-90 percent of
market share, and foreign firms make up the rest. (The Business Standard)

Product/Service
Consultancy

Steel
Structure

Consultancy Construction

Project
Design BOQ Rate Analysis
Management

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 Structural Drawing
Design

Construction Design
Approved
Architectural Layout
Proposal Drawing
and Budget

Structural Drawing
Design
Design and
Construction
Approved
Architectural Layout

Fabrication Drawing
Design

Sectors of Service

Shed

M u lti s t o r ie d S t r u c t u r e

Sectors of Service M e z z a n in e F lo o r
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L i ft S h a ft
Target Customer
Initially our target Customers shall be as follows:

1. Garments Industry) (Near Dhaka and Chittagong)

2. Architecture Firm
3. Agro Firm (North Bengal)
4. Food Outlets (Mostly in Dhaka or Chittagong)
5. Car show room (Dhaka, Chittagong, Sylhet)

Competitor Analysis
According to industry insiders, around 100 companies are now providing PEB solutions in Bangladesh. At
least 20 companies have entered the market in the last five years.

Steel construction company list.

Category 1- Tiger steel bd ltd, Sarkar steel ltd. Steel mark ltd. PEB steel/Alliance ltd, Marn steel, KR steel
ltd, Composite steel ltd.

Category 2- Best steel ltd. structures engineering ltd, Metal Building System ltd.

Category 3- Universal steel ltd. (Does not have factory)

SL Company Name Address Product/Service Projects/Clients

1. Formation  Crown wears
2. Primary Framing (Pvt.) Ltd.
3. Secondary Framing  Boat Workshop
System BD NAVY
Bashundhara
4. Roof & Cladding Chattogram
Avenue, House #
System  Bangladesh Navy
Tiger Steel 16, Block # A,
1 5. Floor & Mezzanines Khilkhet
Bangladesh Ltd. Bashundhara R/A,
System  Shinepukur
Dhaka-1229.
6. Crane System Ceramics
Bangladesh
7. Ventilation System  Shinepukur
8. Color System Ceramics
9. Structural  Berger Paints
Component Bangladesh
1. Mezzanine Floor
& BBT Bridge for
House # 09 (2nd Ha-Meem Group
Floor), # Garib-E- 2. Shed Building
1. Design
Newaz Avenue with Mezzanine
2 Marn Steel 2. Erection
Sector # 11, floor for Square
3. Fabrication & Supply
Uttara, Dhaka- Pharmaceuticals
1230, Bangladesh. Ltd.
3. 5 Storied
Warehouse

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 Building for
Lantabur Group
4. Dying factory for
Abloom Design
Ltd.
1. Construction
1. Poultry Shed-
Consultant
Flat 8/A-2, Mizan Tetulia,
2. Steel Structure and
Tower (8th Floor), Panchagar
Design
115, Shaheed 2. Spinning Mill-
3. Construction
Metal Building Tajuddin Ahamed Rupganj,
3 Detailing
System ltd Sarani, Narayanganj
4. Steel Building and
Baro Moghbazar 3. Construction
Design
Dhaka-1217 Consultancy for
5. Construction Design
Bangladesh Awesome
6. Metal Roofing and
Company
Shed
Product:
1. Rigid Frame
2. Secondary Member
3. Sheeting
4. Accessories &
Fastener
Service:
House-437 (Level-
1. Complete Solution
06), Road-30,
to the Metal Not mentioned in
4 Univend Steel DOHS Mohakhali,
Building Website
Dhaka-1206,
2. Civil Construction
Bangladesh
3. Structural Erection
4. Architectural Design
5. Structural Design
6. Interior Solution
7. Supply of Plate,
Profile Sheets and
Accessories
5 Metal Core Ichakhali, Khash Products:  Paturia Launch
Limited Hawla, Parulia, 1. Basic Building Ghat passageway
Polash, Narsingdi, Parameter  Factory Shed
Dhaka,Bangladesh 2. Mezzanine Plan with Crane
3. Main Section and Structure,
Connection Details Narshingdi.
4. Translucent Panel  Spinning mill,
5. Self-Drilling Mawna
Fasteners  Godown- Gazipur
6. Cleats  Emergency Stair,
7. Sag Rod Tongi
8. Anchor Bolts  Roof Top Shed,
9. Standard Bolts Gazipur

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 10. Standard Capping
11. H-Beam Section
 Factory Shed
12. Decking Panels
with Mezzanine
13. CEE & ZED Purlin
Floor.
14. Pre-Painted Steel
Sheet
 GPH Warehouse
 Unilever
Warehouse
1. Pre-Engineered  Desh Tyre
Buildings Industry
2. Steel applications  Clipton dying
As Salam Tower
3. Building types Shed
(11th Floor), 57.
6 KR Steel 4. Structural  Hakkani Paper
Agrabad C/A.
subsystem Mills
Chittagong
5. Roof and wall  Vashanchor
sheeting Rohingya Project
6. Accessories  SDRC Office
Building
 Gangway Bridge
etc.
 Hashem Rice
Mills Ltd
 Sylhet Gas Fields
Ltd Core Sheeting
Building
 Rooftop canteen
1. Pre-Engineered
of Energypac
Energy Center 25, Buildings
Fashions Ltd
Steelpac Tejgaon I/A, 2. Steelpac Light
7  The Rooppur
industries Dhaka-1208 Buildings
Nuclear Power
3. Steelpac Profile
Plant
Sheets
 4th Storied Steel
Structure of Eel
 90,000 Sft
Factory Building
 115 Mw Power
Plant

Competitive Advantage
1. Experience in designing and implementation of Tower structures.
2. Number of projects accomplished for utilities and different companies.
3. Dedicated design team.

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SWOT Analysis
Strength: Weakness:
1. Experienced Steel Structure Engineer 1. No previous background in this sector
2. Dynamic design team 2. Lack of a Detailing Engineer
3. No own factory.
Opportunity: Threats:
1. Vast Sector with tons of opportunities for 1. Market analysis of steel raw cost
small scale projects initially.
2. Turnkey Projects from different industrial
companies

Business Strategy
1. Approaching known vendors, clients about the existing business opportunity and introduce
the newly added service.
2. Company searching based on the targeted customer and create a channel to set a meeting
and discussing about business opportunities.
3. Introduce ETCBL Global and its services to architectural firms for small to medium scaled
projects
4. Recruiting a Sales representative with significant work experience in the relevant field who
can research and identify growth, business opportunities through brainstorming and metrics
from previous work experience.

Risk Identification
1. Wrong Investment- Excessive amount of investment initially for large-scaled project
2. Implementation based on advance payment; the percentage advance payment might vary.
3. Analyze client or detailed study of the company before doing any project to mitigate risk
during implementation and payment.

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Manpower
ETCBL Global will be needing following manpower based on project and deadlines-

SL
Designation Qualification Responsibility
No.
1. To create structural steel drawings
and prepare steel erection plans
2. To gather information on
community and environmental
factors of the area, discuss the
specifications and expectations.
 B.Sc. in Civil Engineering 3. To review small-scale models,
 Work experience of 3-5 manage the preparation of the
1 Detailer years. build project, and ensure the
 Ability to work on project structure meets building
basis or part-time. standards.
4. To plan and collaborate with
fabricators, architects, and other
engineers throughout the project
to ensure the completion of the
project by the deadline and within
budget.
1. Serves customers by selling
products and meeting customer
needs.
2. Adjusts content of sales
presentations.
3. Focuses sales efforts by studying
 BBA/MBA/ Civil Engineer existing and potential company in
from reputed university. market.
2 Sales  Relevant experience in 4. Monitors competition by
Steel companies gathering current marketplace
 3-5 years of experience information on pricing, products,
new products, delivery schedules,
and merchandising techniques.
5. Recommends changes in products,
service, and policy by evaluating
results and competitive
developments.
Quality
Assurance
3 Engineer/ Applicable if ETCBL moves on to Construction work in a frequent basis.
Project
Engineer
4 Site Engineer Applicable if ETCBL moves on to Construction work in a frequent basis.

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Materials and Manufacturers (For Construction Works)
SL. No Grade Type Availability Plate thickness (In mm)
5, 6, 8, 12, 14, 16, 18, 20,
1 50 Grade Nippon In Chittagong
22,25, 30
Same as 50 Grade (except
2 42 Grade Ship Plate In Chittagong
14 mm)
Bangla Local (Rahim
3 36 Grade Dhaka Postogola 5.5, 6.5, 8.5, 9
Steel/Chinese)

Fixed Cost
If the construction work is done, then the process will require following items:

Price Chart (Approx.)

SL No. Type of Costing Product Price
50 Grade BDT 130-132 per kg
1 Material Costing 42 Grade BDT 110 per kg
36 Grade BDT 100 per kg
2 Fabrication Costing All type of fabrication work BDT 20-22 per kg
Erection Costing (Labor Large Scaled Projects BDT 8 per kg
3
Cost) Small Scaled projects Lump Sum

Operating Cost
The existing business and design team is capable of performing when it comes to designing small scaled
projects. The business team can work on the outreach of the service and create a channel for affiliation.

At the time of large scaled projects and if projects appears in a frequent basis then the business will
require a detailer, sales manager, project manager and a site manager. The salary of these personnel’s
will be considered as operating cost but initially it is not required.

Fabrication Place
All the fabrication works needs to be done in the warehouse/workshop of known factories. If there is no
direct company/service provider available, ETCBL needs to search companies/factories where an
agreement can be done to conduct fabrication works in their factory.

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Conclusion
These are just a few examples of the many steel engineering and construction companies operating in
Bangladesh. As it is a time-consuming, efficient and earthquake resistive solutions, so many businesses
like RMG’s. pharmaceuticals, corporate industries are preferring pre-engineered structures for their
structures. The steel re-rolling industries in Bangladesh are also growing rapidly due to the increasing
demand for steel products in the construction and infrastructure sectors.

It should be noticed that the steel industry in Bangladesh has faced a lot of criticism for their
environmental issues and labor rights abuse. To improve the standard, Government of Bangladesh and
the international organization working to improve the standard of the steel industry in Bangladesh.

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