Reliance Retail Strengths

The strengths of Reliance Retail looks at the key aspects of its business which gives it competitive
advantage in the market. Some important factors in a brand's strengths include its financial position,
experienced workforce, product uniqueness & intangible assets like brand value. Below are the
Strengths in the SWOT Analysis of Reliance Retail :

1.It is Indian retail chain with 900+ stores in 80 cities in India

2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry

3.It owns various private label brands

4.It has strong distribution network- 1600 channels in villages

5. Strong backing of the parent company

Reliance Retail Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its
position further. Certain weaknesses can be defined as attributes which the company is lacking or in
which the competitors are better. Here are the weaknesses in the Reliance Retail SWOT Analysis:

1.Product variety is available but more SKUs are not present due to inefficient back end
infrastructure

2. Poor inventory control at certain locations is a concern

Reliance Retail Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's
opportunities can lie in geographic expansion, product improvements, better communication etc.
Following are the opportunities in Reliance Retail SWOT Analysis:

1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will
increase five times in next 5 years
2.Leveraging on brand name and entering into Reliance saloon

3.Large potential to reduce operation cost in cities using strong supply chain